Research on home improvement retail
Who holds the first 24 products a shopper sees at Lowe’s, The Home Depot, Wayfair and Ferguson, and who pays to be there. Free reports for brand and e-commerce teams, every Monday.Updated 19 October 2026
This week
3rd week of October 2026 · 12 to 18 October
Blenzia went from 5% to 27% of the top results for kitchen sinks at Wayfair, the biggest change in this report.
- Delta holds 20% of the top results at The Home Depot, the highest of the four retailers.
- Ads are 46% of the top results at Wayfair and 16% at Lowe’s.
- 151 products entered the top results at the four retailers; 50 are new to the category.
Biggest changes this week
- BlenziaKitchen sinks · Wayfairup, from 5% to 27%
- monblariBathtubs · Wayfairup, from 11% to 26%
- DeltaShower heads · Wayfairdown, from 19% to 4%
- HibbentShower heads · Wayfairup, from 6% to 18%
- FORIOUSKitchen faucets · Wayfairup, from 3% to 14%
gained share lost share
By retailer
The week of 12 to 18 October, in up to 14 bathroom and kitchen categories at each retailer, averaged. The studies below cover every category.
- Biggest brand
- allen + roth (the retailer’s own brand) 18%
- Ads in the top results
- 16%
- On the most ads
- Kohler 25%
The Home Depot- Biggest brand
- Delta 20%
- Ads in the top results
- No product marked as an ad
- On the most banner ads
- InSinkErator 6%
- Biggest brand
- Ebern Designs (the retailer’s own brand) 6%
- Ads in the top results
- 46%
- On the most ads
- Moen 6%
- Biggest brand
- Kohler 19%
- Ads in the top results
- No product marked as an ad
- On the most banner ads
- Hansgrohe and InSinkErator 15%
By category
All categoriesMonthly. September 2026. Open a category to compare the retailers, or a retailer for its own report.
Studies
- Study · September 2026Ads in the top resultsAcross every category, not only bathroom and kitchen, ads are 41% of Wayfair’s top results and 10% of Lowe’s.Read the study
- Study · September 2026Who sells Lowe’s top results47% of Lowe’s categories had no marketplace seller in the top results in September.Read the study
Understand the numbers
- GlossaryThe terms in these reports in plain words, with the trade’s names for each.Open the glossary
- Method and sourcesWhere the figures come from, how each is counted, and what is left out.See the method
- Every editionAll weekly and monthly reports, newest first. An edition keeps its address.Open the archive
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