Monthly category report
Bathroom vanities at Lowe’s, The Home Depot, Wayfair and Ferguson, September 2026
James Martin Vanities went from 94% to 82% of the top results at Ferguson between the start and the end of September.
At a glance
- 87%Biggest brand: James Martin Vanities at Ferguson
- 47%of the top results at Wayfair are ads
- 94% to 82%One of the biggest changes: James Martin Vanities lost share
Key findings
- James Martin Vanities holds 87% of the top results at Ferguson, the highest of the four retailers.
- Ads are 47% of the top results at Wayfair and 17% at Lowe’s.
- James Martin Vanities went from 94% to 82% of the top results at Ferguson between the start and the end of September.
- 11 products entered the top results at Lowe’s in September; 9 are new to the category.
About this report
This report covers 425 products in the top results for bathroom vanities at Lowe’s, The Home Depot, Wayfair and Ferguson, 1 to 30 September 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges this month
James Martin Vanities went from 94% to 82% of the top results at Ferguson between the start and the end of September.
Within September
- James Martin VanitiesFergusondown, from 94% to 82%
- Signature Hardware (the retailer’s own brand)Fergusonup, from 6% to 18%
- Latitude Run (the retailer’s own brand)Wayfairdown, from 20% to 13%
- Gracie Oaks (the retailer’s own brand)Wayfairup, from 4% to 9%
- Ebern Designs (the retailer’s own brand)Wayfairdown, from 18% to 14%
- Glacier Bay (the retailer’s own brand)The Home Depotup, from 25% to 28%
Against August
- Project Source (the retailer’s own brand)Lowe’sup, from 21% to 24%
- VinnovaLowe’sdown, from 3% to 0%
- allen + roth (the retailer’s own brand)Lowe’sup, from 33% to 35%
gained share lost share
What it shows
The biggest gain was Signature Hardware at Ferguson, from 6% to 18%, between the start and the end of September. At Wayfair the biggest change between the start and the end of September was Latitude Run, from 20% to 13%.
Why it matters
James Martin Vanities is seen less in bathroom vanities at Ferguson than earlier in September: about three places in every 24 lost.
What to do
Compare James Martin Vanities in bathroom vanities across the retailers in this chart, and look at its prices and ads where it moved.
New products
11 products entered the top results at Lowe’s in September; 9 are new to the category.
By retailer
- Lowe’sall of September11
- The Home Depotsince 16 September4
- Wayfairsince 16 September26
- Fergusonsince 20 September9
- Ariel Cambridge 36-in Vintage Green Bathroom Vanity Base…Lowe’s · new to the category · adPosition 3$889
- Ariel Taylor 72-in Gray Bathroom Vanity Base Cabinet…Lowe’s · new to the category · adPosition 6$1,149
- Home Decorators Collection Collette 48 in. Single Sink Freestanding Bathroom…The Home Depot · new to the categoryPosition 12$1,519
- Glacier Bay 25 in. Single Sink Pearl Gray Freestanding Bath…The Home DepotPosition 18$159
- Bloomsbury Market 72'' Traditional Double Bathroom VanityWayfair · new to the category · adPosition 1$2,080
- Ebern Designs Karmyne 36'' Striped Nature Solid Wood Bathroom…Wayfair · new to the category · adPosition 1$760
- Signature Hardware Claudia 36" Mahogany Single Basin Vanity CabinetFerguson · new to the categoryPosition 5$1,349
- James Martin Vanities Bristol 30" Single Basin Hardwood Vanity Cabinet…Ferguson · new to the categoryPosition 7$1,447
What it shows
Each retailer is counted from its own start: 26 at Wayfair since 16 September, 11 at Lowe’s in September, 9 at Ferguson since 20 September and 4 at The Home Depot since 16 September. The periods differ, so the counts are not compared. Two of those listed are tied for the best position, 1: one from Bloomsbury Market at Wayfair and one from Ebern Designs at Wayfair.
Why it matters
A new product for bathroom vanities is one not in the top results in the four weeks before or, where a retailer’s figures begin this month, before the date shown.
What to do
Compare the prices of the new products for bathroom vanities with your own, retailer by retailer.
What shoppers search
No search is shared by two retailers this month.
Each retailer’s own report shows its searches for bathroom vanities.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Lowe’s results depend on the shopper’s store.
- Who paid for an ad is not visible. At The Home Depot and Ferguson no product is marked as an ad, so a paid place without a mark is not counted.
Cite this report
Altavane Research, “Bathroom vanities at Lowe’s, The Home Depot, Wayfair and Ferguson, September 2026”, published 2 October 2026. https://altavane.com/research/bathroom-vanities/september-2026. Free to quote with a link.