Monthly category report
Bathroom vanities at Wayfair, September 2026
Latitude Run went from 20% to 13% of the top results between the start and the end of September, the biggest change in this report.
At a glance
- 16%Biggest brand: Ebern Designs
- 47%of the top results are ads
- 20% to 13%Biggest change: Latitude Run lost share
Key findings
- Ebern Designs, the retailer’s own brand, leads with 16% of the top results.
- Ads are 47% of the top results. Wildon Home is on 14% of them, more than any other brand.
- Latitude Run went from 20% to 13% of the top results between the start and the end of September.
- 26 products entered the top results since 16 September; 17 are new to the category.
- Wildon Home leads “bathroom vanities” with 21% of the top results.
About this report
This report covers 233 products from 54 brands in the top results for bathroom vanities at Wayfair, 1 to 30 September 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges this month
Latitude Run went from 20% to 13% of the top results between the start and the end of September.
- Latitude Run (the retailer’s own brand)down, from 20% to 13%
- Gracie Oaks (the retailer’s own brand)up, from 4% to 9%
- Ebern Designs (the retailer’s own brand)down, from 18% to 14%
- AllModern (the retailer’s own brand)up, from 0% to 3%
- OVE Decorsdown, from 3% to 0%
- Red Barrel Studio (the retailer’s own brand)up, from 3% to 6%
- Union Rustic (the retailer’s own brand)down, from 3% to 0%
- Winadoup, from 1% to 4%
gained share lost share
1 to 7 September against 24 to 30 September.
What it shows
The biggest gain was Gracie Oaks, from 4% to 9%. Four brands gained 3% or more and four brands lost 3% or more. Latitude Run, the biggest mover, is one of Wayfair’s own brands.
Why it matters
Latitude Run is seen less in bathroom vanities at Wayfair than earlier in September: about two places in every 24 lost.
What to do
Look at which products took the places Latitude Run gave up in bathroom vanities; the new products below are a start.
New products
26 products entered the top results since 16 September; 17 are new to the category.
- Bloomsbury Market 72'' Traditional Double Bathroom Vanitynew to the category · adPosition 1$2,080
- Ebern Designs Karmyne 36'' Striped Nature Solid Wood Bathroom…new to the category · adPosition 1$760
- Red Barrel Studio 48" Double Bathroom Vanity Setnew to the category · adPosition 1$1,100
- George Oliver Amara 48'' Bathroom Vanity With Sinknew to the category · adPosition 2$1,430
- Latitude Run 54" Solid Wood Freestanding Bathroom Vanity…new to the category · adPosition 2$1,230
- Ariel 36'' Single Bathroom Vanity with Quartz Topnew to the category · adPosition 3$1,159
Showing 6 of 26.
By brand
- Ebern Designs (the retailer’s own brand)7
- Wrought Studio (the retailer’s own brand)3
- Latitude Run (the retailer’s own brand)2
- Red Barrel Studio (the retailer’s own brand)2
- Ariel1
- Bloomsbury Market1
- Other brands10
What it shows
Of the 26 products that entered the top results since 16 September, 17 are new to the category; the other 9 were already in it, lower down. Ebern Designs, Wayfair’s own brand, has the most, seven. Three of those listed are tied for the best position, 1: one from Bloomsbury Market, one from Ebern Designs and one from Red Barrel Studio.
Why it matters
These are the first figures for bathroom vanities at Wayfair, so a new product is one in the top results after 16 September and not before it that month.
What to do
Ask your account contact at Wayfair whether more own-brand products are planned in bathroom vanities: Ebern Designs has seven of the 26 new products.
What shoppers search
Wildon Home leads “bathroom vanities” with 21% of the top results.
- “bathroom vanities”Wildon Home · 29 September21%ads 50%
- “double vanities”Ariel · 25 September17%ads 50%
- “freestanding vanities”Ebern Designs · 25 September17%ads 50%
What it shows
Behind Wildon Home in “bathroom vanities” are Ebern Designs (13%) and Latitude Run (13%). Ariel leads “double vanities” with 17%. Ads are 50% of the top results for “bathroom vanities”.
Why it matters
“bathroom vanities” is a second way into bathroom vanities, and its leader at Wayfair is Wildon Home, not Ebern Designs, which leads the category page.
What to do
Check the unpaid places you already hold in “bathroom vanities” before you buy ads on it: ads are 50% of its top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Who paid for an ad is not visible: the brand shown is the brand on the product.
- The searches are words we chose. How many people make each one is not known.
Cite this report
Altavane Research, “Bathroom vanities at Wayfair, September 2026”, published 2 October 2026. https://altavane.com/research/wayfair/bathroom-vanities/september-2026. Free to quote with a link.