Retailer
Research on Wayfair
Wayfair marks ads inside its results: this week they are 46% of its top results. Wayfair’s own brands, such as Ebern Designs, hold 16% of the top results. How selling at Wayfair works
This week at Wayfair
3rd week of October 2026 · 12 to 18 October
Blenzia went from 5% to 27% of the top results for kitchen sinks, the biggest change in this report.
- No brand holds more than 6% of Wayfair’s top results.
- Ads are 46% of Wayfair’s top results. Moen is on 6% of them, more than any other brand.
- 94 products entered the top results; 31 are new to the category.
Biggest changes this week
- BlenziaKitchen sinksup, from 5% to 27%
- monblariBathtubsup, from 11% to 26%
- DeltaShower headsdown, from 19% to 4%
- HibbentShower headsup, from 6% to 18%
- FORIOUSKitchen faucetsup, from 3% to 14%
gained share lost share
Category reports for Wayfair
Compare with other retailersMonthly. September 2026.
| Category | Biggest brand | Share |
|---|---|---|
| Bathroom vanities | Ebern Designs (the retailer’s own brand) | 16% |
| Bathroom sink faucets | FORIOUS | 10% |
| Toilets | DeerValley | 17% |
| Vanity lighting | Ebern Designs (the retailer’s own brand) | 19% |
| Kitchen faucets | FORIOUS | 19% |
| Kitchen sinks | Cozy | 19% |
| Shower doors | Abruzzo | 17% |
| Shower heads | Hibbent | 16% |
| Shower systems | VIBRANTBATH | 43% |
| Bathtubs | WoodBridge | 18% |
| Toilet seats | Mayfair by Bemis | 23% |
| Medicine cabinets | Ebern Designs (the retailer’s own brand) | 41% |
| Garbage disposals | Kraus | 26% |
The retailer’s own brand
Every week
Every edition- 3rd week of October 202612 to 18 October 2026
- 2nd week of October 20265 to 11 October 2026
- 1st week of October 202628 September to 4 October 2026
- 4th week of September 202621 to 27 September 2026
- 3rd week of September 202614 to 20 September 2026
- 2nd week of September 20267 to 13 September 2026
- 1st week of September 202631 August to 6 September 2026