Monthly category report
Kitchen sinks at Wayfair, September 2026
SMTKAB went from 5% to 15% of the top results between the start and the end of September, the biggest change in this report.
At a glance
- 19%Biggest brand: Cozy
- 46%of the top results are ads
- 5% to 15%Biggest change: SMTKAB gained share
Key findings
- Cozy leads with 19% of the top results.
- Ads are 46% of the top results. Cozy is on 26% of them, more than any other brand.
- SMTKAB went from 5% to 15% of the top results between the start and the end of September.
- 6 products entered the top results since 19 September; 2 are new to the category.
About this report
This report covers 145 products from 44 brands in the top results for kitchen sinks at Wayfair, 1 to 30 September 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges this month
SMTKAB went from 5% to 15% of the top results between the start and the end of September.
- SMTKABup, from 5% to 15%
- Cozyup, from 12% to 18%
- Calveriqdown, from 4% to 0%
- Wells Sinkwaredown, from 4% to 0%
- DeerValleyup, from 8% to 11%
- Karrandown, from 12% to 9%
- Native Trailsup, from 0% to 3%
- Sinberdown, from 6% to 3%
gained share lost share
8 to 14 September against 24 to 30 September.
What it shows
The two biggest losses were the same size: Calveriq, from 4% to 0%, and Wells Sinkware, from 4% to 0%. Four brands gained 3% or more and four brands lost 3% or more.
Why it matters
SMTKAB is seen more in kitchen sinks at Wayfair than earlier in September: about two places in every 24 gained.
What to do
Look at what changed for SMTKAB in kitchen sinks in September: its new products, prices and ads can all be seen from outside.
New products
6 products entered the top results since 19 September; 2 are new to the category.
- Native Trails NativeStone Concrete 33" L x 20.5" W Farmhouse…new to the category · adPosition 1$1,699
- SMTKAB 27"L × 19"W Drop-in Single Bowl Stainless Steel…adPosition 1$118
- SMTKAB 23"L × 19"W Drop-in Single Bowl Bar/Prep Sink…adPosition 4$112
- IGUANNA 32" L X 18" W Double Bowl Stainless Steel Drop-in…new to the categoryPosition 6$125
- Ackwave Black Gray 29.6inch Flying Rain Stainless Steel…Position 7$175
- Cozy 32-inch L Single Bowl Overmount Handmade Kitchen…adPosition 9$158
By brand
- SMTKAB2
- Ackwave1
- Cozy1
- IGUANNA1
- Native Trails1
What it shows
Of the 6 products that entered the top results since 19 September, 2 are new to the category; the other 4 were already in it, lower down. SMTKAB has the most, two. Two are tied for the best position, 1: one from Native Trails and one from SMTKAB.
Why it matters
These are the first figures for kitchen sinks at Wayfair, so a new product is one in the top results after 19 September and not before it that month.
What to do
Check which of the new products for kitchen sinks are ads, and compare their prices with your nearest products.
What shoppers search
No searches for this category this month.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Who paid for an ad is not visible: the brand shown is the brand on the product.
- The searches are words we chose. How many people make each one is not known.
Cite this report
Altavane Research, “Kitchen sinks at Wayfair, September 2026”, published 2 October 2026. https://altavane.com/research/wayfair/kitchen-sinks/september-2026. Free to quote with a link.