Monthly category report
Kitchen sinks at Lowe’s, The Home Depot, Wayfair and Ferguson, September 2026
Glacier Bay went from 64% to 42% of the top results at The Home Depot between the start and the end of September.
At a glance
- 50%Biggest brand: Kohler at Ferguson
- 46%of the top results at Wayfair are ads
- 64% to 42%One of the biggest changes: Glacier Bay lost share
Key findings
- Kohler holds 50% of the top results at Ferguson, the highest of the four retailers.
- Ads are 46% of the top results at Wayfair and 17% at Lowe’s.
- Glacier Bay went from 64% to 42% of the top results at The Home Depot between the start and the end of September.
- 17 products entered the top results at Lowe’s in September; 7 are new to the category.
- Glacier Bay leads “kitchen sink” at The Home Depot with 42%.
About this report
This report covers 280 products in the top results for kitchen sinks at Lowe’s, The Home Depot, Wayfair and Ferguson, 1 to 30 September 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges this month
Glacier Bay went from 64% to 42% of the top results at The Home Depot between the start and the end of September.
Within September
- Glacier Bay (the retailer’s own brand)The Home Depotdown, from 64% to 42%
- SMTKABWayfairup, from 5% to 15%
- KrausThe Home Depotup, from 18% to 26%
- CozyWayfairup, from 12% to 18%
- DeerValleyThe Home Depotup, from 3% to 8%
- CalveriqWayfairdown, from 4% to 0%
- KohlerFergusonup, from 48% to 52%
Against August
- ElkayLowe’sdown, from 18% to 14%
- SinkologyLowe’sup, from 0% to 3%
gained share lost share
What it shows
The biggest gain was SMTKAB at Wayfair, from 5% to 15%, between the start and the end of September. At Lowe’s the biggest change since August was Elkay, from 18% to 14%.
Why it matters
Glacier Bay is seen less in kitchen sinks at The Home Depot than earlier in September: about five places in every 24 lost.
What to do
Compare Glacier Bay in kitchen sinks across the retailers in this chart, and look at its prices and ads where it moved.
New products
17 products entered the top results at Lowe’s in September; 7 are new to the category.
By retailer
- Lowe’sall of September17
- The Home Depotall of September1
- Wayfairsince 19 September6
- Fergusonsince 21 September1
- Elkay Quartz Classic Drop-in 33-in x 22-in Quartz Single…Lowe’s · new to the category · adPosition 3$474
- Lordear Farmhouse apron front 33-in x 20-in Fireclay Single…Lowe’s · new to the category · adPosition 6$319
- Kraus Kore 30 in. Undermount Single Bowl 16 Gauge…The Home DepotPosition 24$500
- Native Trails NativeStone Concrete 33" L x 20.5" W Farmhouse…Wayfair · new to the category · adPosition 1$1,699
- SMTKAB 27"L × 19"W Drop-in Single Bowl Stainless Steel…Wayfair · adPosition 1$118
- Kohler Riverby 33" Undermount Single Basin Cast Iron…Ferguson · new to the categoryPosition 24$1,189
What it shows
Each retailer is counted from its own start: 17 at Lowe’s in September, 6 at Wayfair since 19 September, 1 at The Home Depot in September and 1 at Ferguson since 21 September. The periods differ, so the counts are not compared.
Why it matters
A new product for kitchen sinks is one not in the top results in the four weeks before or, where a retailer’s figures begin this month, before the date shown.
What to do
Compare the prices of the new products for kitchen sinks with your own, retailer by retailer.
What shoppers search
Glacier Bay leads “kitchen sink” at The Home Depot with 42%.
“kitchen sink”
- Lowe’sallen + roth and Kraus tied25%ads 17%
- The Home DepotGlacier Bay42%
No figures for this search at Wayfair and Ferguson.
“drop in kitchen sink”
- Lowe’sAKDY and Elkay tied21%ads 0%
- The Home DepotKohler34%
No figures for this search at Wayfair and Ferguson.
Search results on 30 September.
Ad share: Lowe’s and Wayfair only.
What it shows
The leaders for “kitchen sink”: Glacier Bay at The Home Depot (42%); allen + roth and Kraus, tied, at Lowe’s (25% each). Ads are 17% of that search’s top results at Lowe’s.
Why it matters
The same words, “kitchen sink”, put a different brand first at each retailer.
What to do
Search “kitchen sink” yourself at each retailer and note which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Lowe’s results depend on the shopper’s store.
- Who paid for an ad is not visible. At The Home Depot and Ferguson no product is marked as an ad, so a paid place without a mark is not counted.
Cite this report
Altavane Research, “Kitchen sinks at Lowe’s, The Home Depot, Wayfair and Ferguson, September 2026”, published 2 October 2026. https://altavane.com/research/kitchen-sinks/september-2026. Free to quote with a link.