Competitive intelligence for brands selling on Lowe's.
Daily rank, price, promo, and regional-fulfillment tracking — interpreted, not just scraped. The page your current tool doesn't show you for Lowe's, delivered every Monday with the so-what attached.
Audit delivered within 48 hours · 100% credits toward a subscription within 30 days
Share of top 3 pages — 72 slots
| Brand | Slot share | Slots | Avg rank |
|---|---|---|---|
| Delta | 25 · 35% | 45.0 | |
| allen + roth* | 12 · 17% | 29.6 | |
| Moen | 12 · 17% | 33.3 | |
| Project Source* | 12 · 17% | 35.8 | |
| Pfister | 5 · 7% | 16.8 ★ | |
| KOHLER | 4 · 6% | 44.0 |
*Lowe's private label — the house holds 24 of 72 slots (33%). 3 of 72 slots are sponsored; Pfister holds 2 of the 3 and the #1 organic slot.
This week's alerts
Stylized preview, rendered from live Altavane tracker data — bathroom sink faucets, Lowes.com top 3 pages, 2026-06-09.
Five answers, every Monday. Each with a so-what.
Day-over-day single-rank moves are mostly auction noise. We track the structural signals — share of shelf, fulfillment, price events, entrants — and tell you what changed and what to do about it. Every proof point below is a real reading from our Lowe's tracker.
Share of Page 1 — organic vs. sponsored
Your weekly share of the top 3 pages, with paid placements split out — so you can see whether position is earned or rented, by brand and by SKU.
Regional delivery & stock-out intelligenceThe win metric
About 60% of Lowe's online orders are store-fulfilled, and delivery speed is the strongest rank correlate we measure (r ≈ +0.52). We check delivery promises and stock-outs from New York, Dallas, and LA, 2–3× weekly — for every competitor SKU, not just yours.
Price & promo event alerts
Every competitor price move and promo change on your category's top 3 pages, flagged the morning after it happens — with the size, direction, and any matching promo shift.
Review velocity & rating trend
Who is accumulating reviews fastest, whose ratings are slipping, and where your moat actually protects you — tracked weekly across every SKU on the shelf.
Assortment change radar — including 3P marketplace incursion
Who entered your category, who exited, and which third-party marketplace sellers are quietly taking slots — before they show up in your sell-through numbers.
What your current stack doesn't show you
Already running an enterprise shelf tool? Ask it to show you Lowe's store-level delivery promises, day over day, with the organic-vs-sponsored split. We'll wait.
| Tool | What you see | Cadence & commitment |
|---|---|---|
| Lowe's Vendor Partner Plus | Your own SKUs' POS data only. Zero competitor, category, rank, or shelf context — you can't see who's taking your slots. | Included with your vendor agreement; reporting on you, not the market. |
| Enterprise digital shelf suites | Amazon-first coverage. Lowe's is a secondary endpoint — store-level delivery promises and an organic-vs-sponsored Page-1 split for Lowes.com are typically not on the menu. | Quarterly-billed enterprise contracts, long sales cycles, five-figure annual spend. |
| Altavane | Your Lowe's category, daily: every competitor SKU on the top 3 pages, organic vs. sponsored, prices, promos, reviews, and NY/Dallas/LA fulfillment — interpreted in a weekly brief. | Daily snapshots, weekly brief. $399/mo per category, monthly card billing, cancel anytime. |
Start with the audit. Keep it with a founding slot.
Both are card checkout via Stripe — no procurement cycle, no annual contract, no invoice chase.
Lowe's Category Competitive Audit
One category, fully mapped — delivered within 48 hours.
100% credits toward the subscription within 30 days.
- Full category dashboard — every competitor SKU on the top 3 pages
- Organic-vs-sponsored Share of Page 1, by brand and SKU
- All price & promo events in the tracking window
- Entrants & exits, including 3P marketplace incursion
- Review-velocity table + content benchmark (A+ content, image counts)
- NY / Dallas / LA delivery-promise & stock-out comparison vs. every competitor SKU
- 30-minute readout call — the so-what, live
Card payment via Stripe. Questions first? levi@altavane.com
Founding Customer Program
Ongoing category coverage at a founders' rate, locked for 12 months.
Monthly card billing, cancel anytime. Optional quarterly prepay ($1,197) locks the founders' rate. Additional categories $299/mo.
- Weekly Monday brief — what changed, why it matters, what to do
- Daily snapshots at ≥95% coverage — any gap annotated and bridged in analysis
- Regional fulfillment refresh 2–3× weekly (NY / Dallas / LA)
- Price, promo, entrant, and stock-out alerts as they happen
- Founders' rate locked 12 months vs. $599 list
What we ask of founding customers: a biweekly feedback call, testimonial and logo rights once we hit agreed KPIs, 2 reference calls, and 2 peer intros. You're shaping the product — that's the trade.
Claim a founding slot — $399/moCard payment via Stripe. 5 founding slots per category.
Audit-first is the no-risk path: $499 today, full credit toward your first month-plus if you continue within 30 days.