Who is running ads on each term
Every sponsored listing on every search term you watch, by brand and by product, day by day.
See who is paying for your shelf.
On three of the four sites a paid slot can sit above you.
We mark every sponsored placement on every shelf and every search term, so you know who is running ads where you sell, and can tell a lost slot from a bought one.
- Who is running ads on each search term and each shelf
- Who started and who stopped advertising, and when
- The banners and creatives rivals run
- Your paid slots set against the organic ones you already hold
What you get.
Everything Ads: Paid vs Organic gives you, on every retailer you sell through.
Who is running ads on each shelf
Sponsored slots on the category pages, so you can see who is buying the top of your shelf.
Banners and display
The banner and display ads rivals run on category and search pages, with the headline, the image and where it links.
Starts, stops and streaks
When a rival started advertising on a term, how many days in a row they have run, and when they stopped.
Paid against organic
Your own sponsored listings set against the organic slot you already hold, so you stop paying for places you own.
Where paying is the only way in
Shelves and terms where the top of the page is mostly paid, and the ones where nobody pays at all.
A lost slot is not always a ranking problem
Organic rank held. The slot did not.
When a rival buys a placement above you, your organic rank does not move, so your own reporting explains nothing. We show both.
Each retailer sells placement differently
The Home Depot runs Orange Apron Media, Lowe’s runs One Roof, Wayfair sells Sponsored Products. We capture what each one shows on the page.
Where do you have to pay to hold your place?
A shelf where page one is a third paid is a different decision from one where nobody pays.
Questions it answers.
In the words brand managers use when they ask us.
Works on Lowe’s, The Home Depot, Wayfair and Ferguson as standard, and on any other retailer you sell through. See it retailer by retailer
- Who is running ads on “shower doors” at The Home Depot, and since when?
- Are we paying for a slot we already hold organically?
- Which rival just started buying our category shelf?
- On which retailer do we have to pay to be seen at all?
See Ads on a brand you know.
A three-minute tour of Metrics on Kohler. No form.