Built for home improvement.
Every way your brand shows up on Lowe’s, The Home Depot, Wayfair and Ferguson, watched for you by people who know the category.
“shower doors”, page oneReal capture · 22 Sept 2026
1st
3rd
16th
Not on page one
- Kohler
- Kohler, paid
- Another brand, paid
- Another brand
What you would find out.
From where you stand today to what to do next, on every retailer you sell through. The examples use sample data.
Where you stand today
Stock, price, content and shelf on every retailer, down to the state and the store.
Same toilet, same day at Lowe’s: $329 in Houston, $299 in Chicago. Two cities sit below your sheet.
At stake: $20 a unit under your sheet in Chicago.
Price & MAP MonitoringYour vanity page is complete at Lowe’s. At Wayfair the images are out of date and the install guide is missing.
Listing WatchSame freestanding tub, four ratings: 4.7 stars at Ferguson, 3.9 at Wayfair.
Listing WatchPage one of bathroom vanities: you hold 6 of the 24 listings at Ferguson and 1 at Wayfair.
Shelf ShareHow it is moving
Over time, across retailers and against the rivals you name.
Thirty days of “freestanding tub”: you climbed from 9th to 3rd at Ferguson and slid from 4th to 14th at Wayfair.
Search RankYour main rival ran 20% off with free delivery on 19 of the last 30 days at The Home Depot, and a sale on 4 at Lowe’s.
At stake: Their vanity sat $80 under yours on those 19 days.
Rival Prices & PromotionsYour new 48‑in vanity reached page one at Lowe’s in 9 days. At Wayfair it is still on page three.
Shelf SharePaid listings on page one of “bathroom vanity” at Wayfair went from 6 to 11 in eight weeks.
Ads: Paid vs OrganicThree faucets have sat below your sheet at Wayfair for three weeks or more.
At stake: $38 a unit on the matte black, for 29 days.
Margin ErosionWhat broke
The exceptions, including the ones nobody thinks to check.
Your matte black faucet went below MAP at Wayfair on the 14th. Lowe’s matched two days later. The Home Depot held.
At stake: $20 a unit below MAP at two retailers.
Price & MAP MonitoringYour 60‑in vanity is down to limited stock at 7 of 12 Chicago-area Lowe’s stores, and out at 2.
Stock & RangeFerguson is showing the brushed nickel image on your matte black faucet page. Every other retailer has it right.
Listing WatchWayfair split your vanity into two pages, so its reviews split too: 212 on one, 9 on the other.
Listing WatchThe delivery promise on your 60‑in tub in Denver went from 5 days to 4 weeks overnight.
Stock & RangeWhy, and what to do
The reason behind each change, and the next step: what to defend, what to optimize, where to grow.
You slipped from 3rd to 4th at Lowe’s because a paid listing went in above you. Your organic rank held.
Next: Nothing to fix on the page. Decide whether that slot is worth buying.
Ads: Paid vs OrganicTwo-thirds of new one-star reviews on your freestanding tub at Wayfair mention freight damage.
Next: Take it up with the carrier, not the listing.
Listing WatchTwo weeks after the new hero image went live at The Home Depot, your vanity climbed from 14th to 6th. No price change in between.
Next: Try the same image at Lowe’s and measure it the same way.
Change TrackingMatte black vanities went from 9 to 21 of the 24 page-one listings for “bathroom vanity” at Wayfair in eight weeks. You have none there.
Next: If you make one, Wayfair is where to launch it.
Shelf ShareRivals now hold 9 page-one slots for 36‑in fluted vanities across three retailers. You carry none.
Next: Worth a look for your next line review.
Rival Prices & PromotionsYour 24‑in white vanity has not reached page one on any retailer in 90 days. Its best was 31st, at Lowe’s.
Next: Consider cutting it, and putting the effort into the 30-in that already ranks.
Shelf ShareRetailer by retailer.
Each one sells placement, sets prices and builds product pages its own way.
| | | | |
|---|---|---|---|---|
| Paid listings on page one for “shower doors”Real capture, 22 Sept 2026 | 4 of 24 | 0 of 24 | 12 of 24 | 0 of 24 |
| Paid placement | Sponsored products through One Roof Media Network | Sponsored products and category banners through Orange Apron Media | Sponsored Products, up to half of page one | Category banners, and no paid listings in our captures |
| Price and promotions | Prices by store and ZIP, and how long each sale runs | Prices by store and ZIP, and Special Buy deals | Way Day and flash sale prices | Every finish and variant, priced |
| Titles and content | Titles, images and specs against what you sent | Supplier titles and content against what you sent | Titles assembled from your attributes | Spec sheets, dimensions and install guides |
| Stock and delivery | Stock by store, delivery and pickup | Stock by store, ship to store and delivery by region | Delivery estimates by region | Quick-ship and delivery messages |
| Pro buyers | Your range as Lowe’s Pro buyers see it | Your range as Pro Xtra buyers see it | Your range on Wayfair Professional | Your range as trade buyers see it |
4 of 24paid on page one for “shower doors”, real capture 22 Sept 2026
- Paid placement
- Sponsored products through One Roof Media Network
- Price and promotions
- Prices by store and ZIP, and how long each sale runs
- Titles and content
- Titles, images and specs against what you sent
- Stock and delivery
- Stock by store, delivery and pickup
- Pro buyers
- Your range as Lowe’s Pro buyers see it
0 of 24paid on page one for “shower doors”, real capture 22 Sept 2026
- Paid placement
- Sponsored products and category banners through Orange Apron Media
- Price and promotions
- Prices by store and ZIP, and Special Buy deals
- Titles and content
- Supplier titles and content against what you sent
- Stock and delivery
- Stock by store, ship to store and delivery by region
- Pro buyers
- Your range as Pro Xtra buyers see it
12 of 24paid on page one for “shower doors”, real capture 22 Sept 2026
- Paid placement
- Sponsored Products, up to half of page one
- Price and promotions
- Way Day and flash sale prices
- Titles and content
- Titles assembled from your attributes
- Stock and delivery
- Delivery estimates by region
- Pro buyers
- Your range on Wayfair Professional
0 of 24paid on page one for “shower doors”, real capture 22 Sept 2026
- Paid placement
- Category banners, and no paid listings in our captures
- Price and promotions
- Every finish and variant, priced
- Titles and content
- Spec sheets, dimensions and install guides
- Stock and delivery
- Quick-ship and delivery messages
- Pro buyers
- Your range as trade buyers see it
When it matters most.
Line reviews
Share, price and content on every retailer, ready to present.
Promotion season
Who went on sale, how deep and for how long.
A new launch
Watch it climb, or not, from the first day.
A price problem
The first drop, who matched, and the evidence.
The pro channel
Your range as trade buyers see it.
Bulky delivery
The delivery promise in every region.
And if it is not on this page, we build it.
Custom solutions for your brand, your retailers and the questions your team asks.
- Line review pack
- Buyer meeting pack
- Competitive battlecards
- Store and regional studies
- Content teardown
- More retailers
- Change impact studies
- Custom views and reports
See it on a brand you know.
A three-minute tour of Metrics on Kohler, across all four retailers. No form.