Weekly report
Weekly report for Lowe’s, The Home Depot, Wayfair and Ferguson, 3rd week of October 2026
Blenzia went from 5% to 27% of the top results for kitchen sinks at Wayfair, the biggest change in this report.
At a glance
- 20%Biggest brand: Delta at The Home Depot
- 46%of the top results at Wayfair are ads
- 5% to 27%Biggest change: Blenzia gained share in kitchen sinks at Wayfair
Key findings
- Delta holds 20% of the top results at The Home Depot, the highest of the four retailers.
- Ads are 46% of the top results at Wayfair and 16% at Lowe’s.
- Blenzia went from 5% to 27% in kitchen sinks at Wayfair.
- 151 products entered the top results at the four retailers; 50 are new to the category.
- Delta leads “kitchen faucet” at Lowe’s with 34%.
About this report
This report covers 2,048 products from 325 brands in the top results of 14 bathroom and kitchen categories at Lowe’s, The Home Depot, Wayfair and Ferguson, 12 to 18 October 2026, and 70 searches. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges since last week
Blenzia went from 5% to 27% in kitchen sinks at Wayfair.
- BlenziaKitchen sinks · Wayfairup, from 5% to 27%
- DeltaShower heads · Wayfairdown, from 19% to 4%
- monblariBathtubs · Wayfairup, from 11% to 26%
- HibbentShower heads · Wayfairup, from 6% to 18%
- FORIOUSKitchen faucets · Wayfairup, from 3% to 14%
- KohlerToilet seats · Wayfairdown, from 17% to 6%
- MoenShower heads · Wayfairdown, from 17% to 6%
- KrausKitchen faucets · Wayfairdown, from 29% to 19%
- MoenGarbage disposals · Wayfairup, from 13% to 23%
- Ebern Designs (the retailer’s own brand)Medicine cabinets · Wayfairup, from 33% to 42%
gained share lost share
What it shows
The biggest loss was Delta in shower heads at Wayfair, from 19% to 4%. One week’s move; the same move next week would make it a trend.
Why it matters
Blenzia is seen more in kitchen sinks at Wayfair than a week ago: about five places in every 24 gained.
What to do
Find your categories among these moves. Where a competitor gained, as Blenzia did in kitchen sinks, look at its new products, prices and ads.
New products
151 products entered the top results at the four retailers; 50 are new to the category.
By retailer
- Basco Armon Chrome 31-3/4-in to 33-1/4-in W x 66-in…Lowe’s · Shower doors · adPosition 3$355
- Casta Diva 24 in. Depth Space-Saving Round Compact White…Lowe’s · Toilets · new to the category · adPosition 3$239
- Kohler Paces 8 in. Widespread Double Handle Bathroom FaucetThe Home Depot · Bathroom sink faucetsPosition 4$159
- Hansgrohe Logis Fine Single Handle Single Hole Bathroom FaucetThe Home Depot · Bathroom sink faucets · new to the categoryPosition 5$161
- Blenzia 32 Inch Undermount 50/50 Double Bowl Handmade 16…Wayfair · Kitchen sinks · new to the category · adPosition 1$225
- WOWOW Modern 4 in. Centerset Double Handle High Arc…Wayfair · Bathroom sink faucetsPosition 1$62
- Minka Lavery Baldwin Park 12" Tall Bathroom SconceFerguson · Vanity lightingPosition 4$129
- Robern Main Line 19-1/4" x 39-3/8" Framed Single Door…Ferguson · Medicine cabinetsPosition 5$1,649
Showing 8 of 151.
By brand
- KohlerFerguson10
- BlenziaWayfair6
- Ebern Designs (the retailer’s own brand)Wayfair6
- James Martin VanitiesFerguson6
- KrausWayfair3
- PeorsilyWayfair3
- Other brands117
What it shows
By retailer, the 151 products that entered the top results this week are 94 at Wayfair, 38 at Ferguson, 14 at Lowe’s and 5 at The Home Depot.
Why it matters
The 151 new products at these retailers are those in the top results this week and not in the four weeks before.
What to do
Open the weekly report for Wayfair, which has the most new products (94), and compare their prices with your own.
What shoppers search
Delta leads “kitchen faucet” at Lowe’s with 34%.
“kitchen faucet”
- Lowe’sDelta · 18 October34%ads 17%
- The Home DepotGlacier Bay, Kohler and Moen tied · 18 October25%
- WayfairMoen · 18 October29%ads 50%
No figures for this search at Ferguson.
“drop in kitchen sink”
- Lowe’sElkay · 15 October29%ads 0%
- The Home DepotKohler · 18 October25%
- FergusonKohler · 18 October54%
No figures for this search at Wayfair.
“shower doors”
- Lowe’sDelta, MAAX and Sterling tied · 18 October17%ads 17%
- The Home DepotDelta · 18 October46%
- WayfairEASYWORC and Glass Warehouse tied · 18 October13%ads 50%
- FergusonDreamLine · 18 October50%
Ad share: Lowe’s and Wayfair only.
What it shows
The leaders for “kitchen faucet”: Delta at Lowe’s (34%); Moen at Wayfair (29%); Glacier Bay, Kohler and Moen, tied, at The Home Depot (25% each). Ads are 17% of that search’s top results at Lowe’s and 50% at Wayfair.
Why it matters
The same words, “kitchen faucet”, put a different brand first at each retailer.
What to do
Search “kitchen faucet” yourself at each retailer and note which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Lowe’s results depend on the shopper’s store.
- Who paid for an ad is not visible. At The Home Depot and Ferguson no product is marked as an ad, so a paid place without a mark is not counted.
Cite this report
Altavane Research, “Weekly report for Lowe’s, The Home Depot, Wayfair and Ferguson, 3rd week of October 2026”, published 19 October 2026. https://altavane.com/research/weekly/october-2026-week-3. Free to quote with a link.
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