Weekly report
Weekly report for Lowe’s, The Home Depot, Wayfair and Ferguson, 1st week of October 2026
InSinkErator went from 78% to 61% of the top results for garbage disposals at Lowe’s, the biggest change in this report.
At a glance
- 18%Biggest brands: Glacier Bay and Kohler, at two retailers
- 47%of the top results at Wayfair are ads
- 78% to 61%Biggest change: InSinkErator lost share in garbage disposals at Lowe’s
Key findings
- Glacier Bay at The Home Depot and Kohler at Ferguson each hold 18% of the top results, the highest of the four retailers.
- Ads are 47% of the top results at Wayfair and 16% at Lowe’s.
- InSinkErator went from 78% to 61% in garbage disposals at Lowe’s.
- 201 products entered the top results at the four retailers; 86 are new to the category.
- Delta leads “kitchen faucet” at Lowe’s with 33%.
About this report
This report covers 2,173 products from 341 brands in the top results of 14 bathroom and kitchen categories at Lowe’s, The Home Depot, Wayfair and Ferguson, 28 September to 4 October 2026, and 66 searches. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges since last week
InSinkErator went from 78% to 61% in garbage disposals at Lowe’s.
- InSinkEratorGarbage disposals · Lowe’sdown, from 78% to 61%
- HibbentShower heads · Wayfairdown, from 22% to 9%
- WoodBridgeBathtubs · Wayfairup, from 10% to 23%
- DeltaBathroom sink faucets · Wayfairup, from 3% to 15%
- DreamLineShower doors · Fergusonup, from 42% to 54%
- MoenKitchen faucets · Wayfairup, from 5% to 17%
- RobernMedicine cabinets · Fergusondown, from 46% to 34%
- Miseno (the retailer’s own brand)Shower doors · Fergusondown, from 29% to 18%
- allen + roth (the retailer’s own brand)Bathroom sink faucets · Lowe’sdown, from 27% to 18%
- Kingston BrassShower heads · Wayfairup, from 5% to 14%
gained share lost share
What it shows
The biggest gain was WoodBridge in bathtubs at Wayfair, from 10% to 23%. Wayfair has five of the ten moves charted. One week’s move; the same move next week would make it a trend.
Why it matters
InSinkErator is seen less in garbage disposals at Lowe’s than a week ago: about four places in every 24 lost.
What to do
Find your categories among these moves. Where a competitor gained, as WoodBridge did in bathtubs, look at its new products, prices and ads.
New products
201 products entered the top results at the four retailers; 86 are new to the category.
By retailer
- JOOSENLUX 19.7-in 3 Light Matte Black Integrated LEDLowe’s · Vanity lighting · new to the category · adPosition 3$90
- Kraus Bolden Matte Black Single Handle Deck-mount…Lowe’s · Kitchen faucets · new to the category · adPosition 3$200
- Home Decorators Collection Collette 60 in. Single Sink Freestanding Bathroom…The Home Depot · Bathroom vanities · new to the categoryPosition 11$1,679
- Home Decorators Collection Collette 72 in. Double Sink Freestanding Bathroom…The Home Depot · Bathroom vanitiesPosition 13$1,889
- Moen Sleek Smart Touchless Single Handle Kitchen FaucetWayfair · Kitchen faucets · new to the category · adPosition 1$519
- Moen Spa Shower RainshowerWayfair · Shower heads · adPosition 1$191
- Delta Lineax 1.2 GPM Widespread Bathroom FaucetFerguson · Bathroom sink faucetsPosition 1$232
- Signature Hardware Greyfield 1.2 GPM Low Angle Widespread Bathroom…Ferguson · Bathroom sink faucetsPosition 4$527
Showing 8 of 201.
By brand
- MoenWayfair8
- Kingston BrassWayfair7
- Ebern Designs (the retailer’s own brand)Wayfair6
- AckwaveWayfair5
- MoenLowe’s4
- Project Source (the retailer’s own brand)Lowe’s4
- Other brands167
What it shows
By retailer, the 201 products that entered the top results this week are 110 at Wayfair, 47 at Ferguson, 36 at Lowe’s and 8 at The Home Depot.
Why it matters
The 201 new products at these retailers are those in the top results this week and not in the four weeks before.
What to do
Open the weekly report for Wayfair, which has the most new products (110), and compare their prices with your own.
What shoppers search
Delta leads “kitchen faucet” at Lowe’s with 33%.
“kitchen faucet”
- Lowe’sDelta33%ads 17%
- The Home DepotDelta, Glacier Bay and Moen tied25%
- WayfairSUNRINX21%ads 42%
No figures for this search at Ferguson.
“shower doors”
- Lowe’sDelta33%ads 17%
- The Home DepotDelta38%
- WayfairBasco25%ads 50%
- FergusonDreamLine58%
“shower system”
- Lowe’sDelta46%ads 17%
- The Home DepotAmerican Standard, Delta, Kohler and Moen tied13%
- WayfairDelta and EVERSTEIN tied25%ads 50%
- FergusonSignature Hardware38%
Search results on 4 October.
Ad share: Lowe’s and Wayfair only.
What it shows
The leaders for “kitchen faucet”: Delta at Lowe’s (33%); SUNRINX at Wayfair (21%); Delta, Glacier Bay and Moen, tied, at The Home Depot (25% each). Ads are 17% of that search’s top results at Lowe’s and 42% at Wayfair.
Why it matters
The same words, “kitchen faucet”, put a different brand first at each retailer.
What to do
Search “kitchen faucet” yourself at each retailer and note which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Lowe’s results depend on the shopper’s store.
- Who paid for an ad is not visible. At The Home Depot and Ferguson no product is marked as an ad, so a paid place without a mark is not counted.
Cite this report
Altavane Research, “Weekly report for Lowe’s, The Home Depot, Wayfair and Ferguson, 1st week of October 2026”, published 5 October 2026. https://altavane.com/research/weekly/october-2026-week-1. Free to quote with a link.