Retailer

The Home Depot

Research on The Home Depot

No product in The Home Depot’s results is marked as an ad, so the paid space counted here is banner ads, which sit above the results; InSinkErator is on the most this week. The Home Depot’s own brands, such as Glacier Bay, hold 25% of the top results. How selling at The Home Depot works

This week at The Home Depot

3rd week of October 2026 · 12 to 18 October

Glacier Bay went from 54% to 62% of the top results for medicine cabinets, the biggest change in this report.

  • Delta holds 20% of The Home Depot’s top results across bathroom and kitchen categories.
  • InSinkErator is on 6% of the banner ads above The Home Depot’s results, more than any other brand.
  • 5 products entered the top results; 3 are new to the category.
Read the weekly report for The Home Depot

Biggest changes this week

  • Glacier Bay (the retailer’s own brand)Medicine cabinetsup, from 54% to 62%
  • MoenBathroom sink faucetsdown, from 23% to 17%
  • KohlerMedicine cabinetsdown, from 33% to 27%
  • GRANDJOYShower systemsup, from 5% to 10%
  • ArielBathroom vanitiesdown, from 11% to 7%

gained share lost share

Category reports for The Home Depot

Compare with other retailers

Monthly. September 2026.

CategoryBiggest brandShare
Bathroom vanitiesHome Decorators Collection (the retailer’s own brand)61%
Bathroom sink faucetsDelta32%
Kitchen faucetsDelta32%
Kitchen sinksGlacier Bay (the retailer’s own brand)49%
Shower doorsDelta40%
Shower headsDelta38%
Shower systemsAKDY and American Standard12%
BathtubsBootz Industries38%
Toilet seatsBemis37%
Medicine cabinetsGlacier Bay (the retailer’s own brand)54%
Garbage disposalsInSinkErator76%

The retailer’s own brand

Studies

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