Monthly category report
Bathroom sink faucets at The Home Depot, September 2026
Glacier Bay went from 14% to 22% of the top results between the start and the end of September.
At a glance
- 32%Biggest brand: Delta
- 18%of the banner ads are for Pfister
- 14% to 22%One of the biggest changes: Glacier Bay gained share
Key findings
- Delta leads with 32% of the top results.
- Pfister is on 18% of the banner ads above The Home Depot’s results, more than any other brand.
- Glacier Bay went from 14% to 22% of the top results between the start and the end of September.
- 4 products entered the top results.
- Glacier Bay leads “bathroom faucets” with 29% of the top results.
About this report
This report covers 39 products from 5 brands in the top results for bathroom sink faucets at The Home Depot, 1 to 30 September 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges this month
Glacier Bay went from 14% to 22% of the top results between the start and the end of September.
- Glacier Bay (the retailer’s own brand)up, from 14% to 22%
- Kohlerdown, from 25% to 17%
- Deltaup, from 33% to 34%
gained share lost share
1 to 7 September against 24 to 30 September.
What it shows
The biggest loss was Kohler, from 25% to 17%. One brand gained 3% or more and one brand lost 3% or more. Glacier Bay also has three products among the new products below.
Why it matters
Glacier Bay is seen more in bathroom sink faucets at The Home Depot than earlier in September: about two places in every 24 gained.
What to do
Ask your buyer at The Home Depot whether Glacier Bay, the retailer’s own brand, is adding products in bathroom sink faucets.
New products
4 products entered the top results.
- Glacier Bay Dorind Matte Black FaucetPosition 22$249
- Glacier Bay Dorind Matte Black Bathroom Set: Robe HookPosition 22$152
- Kohler Sundae Brass Bathroom Faucet (8 in.)Position 22$439
- Glacier Bay Dorind 8 in. Widespread Double-Handle High-Arc…Position 23$80
By brand
- Glacier Bay (the retailer’s own brand)3
- Kohler1
What it shows
Not one of the 4 products that entered the top results in September is new to the category: each was already in it, lower down. Glacier Bay, The Home Depot’s own brand, has the most, three. Three are tied for the best position, 22: one from Glacier Bay, one from Glacier Bay and one from Kohler.
Why it matters
The 4 new products for bathroom sink faucets at The Home Depot are those in the top results in September and not in the four weeks before.
What to do
Ask your buyer at The Home Depot whether more own-brand products are planned in bathroom sink faucets: Glacier Bay has three of the 4 new products.
What shoppers search
Glacier Bay leads “bathroom faucets” with 29% of the top results.
- “bathroom faucets”Glacier Bay29%
Search results on 25 September.
What it shows
Behind Glacier Bay in “bathroom faucets” are Delta (25%) and Moen (17%). Delta, the biggest brand on the category page, holds 25% of “bathroom faucets”. These are the results of 25 September.
Why it matters
“bathroom faucets” is a second way into bathroom sink faucets, and its leader at The Home Depot is Glacier Bay, not Delta, which leads the category page.
What to do
Search “bathroom faucets” at The Home Depot and see which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- At The Home Depot no product is marked as an ad, so a paid place without a mark is not counted, and many banner ads name no brand.
- The searches are words we chose. How many people make each one is not known.
Cite this report
Altavane Research, “Bathroom sink faucets at The Home Depot, September 2026”, published 2 October 2026. https://altavane.com/research/the-home-depot/bathroom-faucets/september-2026. Free to quote with a link.