Monthly category report
Bathroom sink faucets at Lowe’s, The Home Depot, Wayfair and Ferguson, September 2026
Kingston Brass went from 18% to 2% of the top results at Wayfair between the start and the end of September.
At a glance
- 32%Biggest brand: Delta at The Home Depot
- 44%of the top results at Wayfair are ads
- 18% to 2%One of the biggest changes: Kingston Brass lost share
Key findings
- Delta holds 32% of the top results at The Home Depot, the highest of the four retailers.
- Ads are 44% of the top results at Wayfair and 16% at Lowe’s.
- Kingston Brass went from 18% to 2% of the top results at Wayfair between the start and the end of September.
- 9 products entered the top results at Lowe’s in September; 4 are new to the category.
- UFINE leads “bathroom faucets” at Wayfair with 42%.
About this report
This report covers 298 products in the top results for bathroom sink faucets at Lowe’s, The Home Depot, Wayfair and Ferguson, 1 to 30 September 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges this month
Kingston Brass went from 18% to 2% of the top results at Wayfair between the start and the end of September.
Within September
- Kingston BrassWayfairdown, from 18% to 2%
- FORIOUSWayfairup, from 4% to 15%
- Glacier Bay (the retailer’s own brand)The Home Depotup, from 14% to 22%
- KohlerThe Home Depotdown, from 25% to 17%
- DeltaWayfairdown, from 12% to 5%
- DeltaThe Home Depotup, from 33% to 34%
Against August
- American StandardLowe’sdown, from 7% to 0%
- DeltaLowe’sup, from 21% to 28%
- allen + roth (the retailer’s own brand)Lowe’sup, from 22% to 26%
- FergusonNo brand moved a full percent this month.
gained share lost share
What it shows
The biggest gain was FORIOUS at Wayfair, from 4% to 15%, between the start and the end of September. At Ferguson, no brand moved a full percent this month.
Why it matters
Kingston Brass is seen less in bathroom sink faucets at Wayfair than earlier in September: about four places in every 24 lost.
What to do
Compare Kingston Brass in bathroom sink faucets across the retailers in this chart, and look at its prices and ads where it moved.
New products
9 products entered the top results at Lowe’s in September; 4 are new to the category.
By retailer
- Lowe’sall of September9
- The Home Depotall of September4
- Wayfairsince 16 September24
- FergusonNo new products entered the top results since 20 September.
- EVERSTEIN Brushed Gold 3-Hole 8 in.Widespread Bathroom Sink…Lowe’s · new to the category · adPosition 3$199
- Delta Lacey Spotshield Brushed Nickel 4-in centerset…Lowe’s · new to the category · adPosition 4$132
- Glacier Bay Dorind Matte Black FaucetThe Home DepotPosition 22$249
- Glacier Bay Dorind Matte Black Bathroom Set: Robe HookThe Home DepotPosition 22$152
- VIBRANTBATH 2-Handle Widespread Bathroom Faucet With Drain…WayfairPosition 1$69
- Aurranton 2-handle Bathroom Faucet with Drain AssemblyWayfairPosition 4$55
What it shows
Each retailer is counted from its own start: 24 at Wayfair since 16 September, 9 at Lowe’s in September and 4 at The Home Depot in September. The periods differ, so the counts are not compared. At Ferguson, no new products entered the top results since 20 September.
Why it matters
A new product for bathroom sink faucets is one not in the top results in the four weeks before or, where a retailer’s figures begin this month, before the date shown.
What to do
Compare the prices of the new products for bathroom sink faucets with your own, retailer by retailer.
What shoppers search
UFINE leads “bathroom faucets” at Wayfair with 42%.
“bathroom faucets”
- The Home DepotGlacier Bay · 25 September29%
- WayfairUFINE · 25 September42%ads 46%
No figures for this search at Lowe’s and Ferguson.
Ad share: Lowe’s and Wayfair only.
What it shows
The leaders for “bathroom faucets”: Glacier Bay at The Home Depot (29%) and UFINE at Wayfair (42%). Ads are 46% of that search’s top results at Wayfair.
Why it matters
The same words, “bathroom faucets”, put a different brand first at each retailer.
What to do
Search “bathroom faucets” yourself at each retailer and note which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Lowe’s results depend on the shopper’s store.
- Who paid for an ad is not visible. At The Home Depot and Ferguson no product is marked as an ad, so a paid place without a mark is not counted.
Cite this report
Altavane Research, “Bathroom sink faucets at Lowe’s, The Home Depot, Wayfair and Ferguson, September 2026”, published 2 October 2026. https://altavane.com/research/bathroom-faucets/september-2026. Free to quote with a link.