Lowe's vendor intelligence
Original research on how brands win and lose the front of the Lowe's digital shelf. Free and sourced.
The Page 1 Fortress
In 57% of Lowe's categories, a third party marketplace seller cannot reach page 1 at any price, rating, or review count. We mapped all 159.
Read the report →June 2026The 96% Shelf
On the drawer-slide shelf, one Lowe's house brand holds 23 of 24 page-1 slots. The functional cabinet-hardware aisle is a private-label wall.
Bathroom FaucetsThe Faucet Fortress
The bathroom faucet shelf is 100% first party across all 71 SKUs. The only way to page 1 is a stocked brand or a paid slot.
Bathroom VanitiesPrice Buys You Nothing
Vanities span $149 to $2,969, yet price and customer rating are statistically unrelated. The priciest brand is among the worst rated.
ToiletsThree Brands Own the Toilet Shelf
Zero of 70 toilet listings are third party, and three brands hold 71% of the shelf plus nearly every front row slot.
Vanity LightingThe House Wins
19 of 20 organic page 1 slots belong to Lowe's own private label brands. allen + roth alone holds 54% of the first page.
AccessoriesThe 3P Frontier
Where marketplace sellers actually win: the cheap, fragmented accessory shelves, where third party holds 50 to 100% of page 1.
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