Monthly category report
Vanity lighting at Lowe’s, Wayfair and Ferguson, September 2026
Ebern Designs went from 15% to 26% of the top results at Wayfair between the start and the end of September.
At a glance
- 44%Biggest brand: allen + roth at Lowe’s
- 38%of the top results at Wayfair are ads
- 15% to 26%One of the biggest changes: Ebern Designs gained share
Key findings
- The brand allen + roth holds 44% of the top results at Lowe’s, the highest of the three retailers.
- Ads are 38% of the top results at Wayfair and 17% at Lowe’s.
- Ebern Designs went from 15% to 26% of the top results at Wayfair between the start and the end of September.
- 18 products entered the top results at Lowe’s in September; 11 are new to the category.
About this report
This report covers 288 products in the top results for vanity lighting at Lowe’s, Wayfair and Ferguson, 1 to 30 September 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges this month
Ebern Designs went from 15% to 26% of the top results at Wayfair between the start and the end of September.
Within September
- Ebern Designs (the retailer’s own brand)Wayfairup, from 15% to 26%
- KichlerFergusondown, from 24% to 13%
- Hinkley LightingFergusonup, from 24% to 32%
- Mercer41 (the retailer’s own brand)Wayfairdown, from 19% to 12%
- Latitude Run (the retailer’s own brand)Wayfairup, from 2% to 8%
- Hudson Valley LightingFergusonup, from 0% to 4%
Against August
- allen + roth (the retailer’s own brand)Lowe’sdown, from 51% to 44%
- DAYAUMLowe’sup, from 1% to 4%
- C CattleyaLowe’sdown, from 8% to 6%
gained share lost share
What it shows
The biggest loss was Kichler at Ferguson, from 24% to 13%, between the start and the end of September. At Lowe’s the biggest change since August was allen + roth, from 51% to 44%.
Why it matters
Ebern Designs is seen more in vanity lighting at Wayfair than earlier in September: about three places in every 24 gained.
What to do
Compare Ebern Designs in vanity lighting across the retailers in this chart, and look at its prices and ads where it moved.
New products
18 products entered the top results at Lowe’s in September; 11 are new to the category.
By retailer
- DORESshop 32.3 in 4 Lights Dimmable LED Vanity LightLowe’s · new to the category · adPosition 4$126
- JOOSENLUX 19.7-in 3 Light Matte Black Integrated LEDLowe’s · new to the category · adPosition 6$68
- Andover Mills Lauder Iron/Frosted Glass Farmhouse Cottage LED…Wayfair · new to the category · adPosition 1$123
- Breakwater Bay Middlewich 5-Light Dimmable Vanity LightWayfairPosition 2$84
- Hinkley Lighting Thistledown 1 Light Bathroom SconceFerguson · new to the categoryPosition 7$40
- Hinkley Lighting Sawyer 1 Light 11" Tall Bathroom SconceFerguson · new to the categoryPosition 8$179
What it shows
Each retailer is counted from its own start: 18 at Lowe’s in September, 18 at Wayfair since 16 September and 11 at Ferguson since 21 September. The periods differ, so the counts are not compared. The best-placed new product of those listed is from Andover Mills at Wayfair, at position 1, priced at $123; it is an ad.
Why it matters
A new product for vanity lighting is one not in the top results in the four weeks before or, where a retailer’s figures begin this month, before the date shown.
What to do
Compare the prices of the new products for vanity lighting with your own, retailer by retailer.
What shoppers search
No search is shared by two retailers this month.
Each retailer’s own report shows its searches for vanity lighting.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Lowe’s results depend on the shopper’s store.
- Who paid for an ad is not visible. At Ferguson no product is marked as an ad, so a paid place without a mark is not counted.
Cite this report
Altavane Research, “Vanity lighting at Lowe’s, Wayfair and Ferguson, September 2026”, published 2 October 2026. https://altavane.com/research/vanity-lighting/september-2026. Free to quote with a link.