Monthly category report

Cabinet knobs by retailer, September 2026

Villa Valentina went from 10% to 5% of the top results at Lowe’s since August, the biggest change in this report.

Altavane ResearchPublished 2 October 20264 minute read

Covers 1 to 30 September 2026Next edition 2 November 2026

At a glance

  • 55%Biggest brand: allen + roth at Lowe’s
  • 17%of the top results at Lowe’s are ads
  • 10% to 5%Biggest change: Villa Valentina lost share at Lowe’s

Key findings

  • The brand allen + roth holds 55% of the top results at Lowe’s.
  • Ads are 17% of the top results at Lowe’s.
  • Villa Valentina went from 10% to 5% of the top results at Lowe’s since August.
  • 12 products entered the top results; 4 are new to the category.
  • The brand allen + roth leads “cabinet knobs” at Lowe’s with 71%.

About this report

This report covers 67 products in the top results for cabinet knobs at Lowe’s, 1 to 30 September 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.

How it is measured

Brand share

The brand allen + roth holds 55% of the top results at Lowe’s.

Lowe’s

  • allen + roth (the retailer’s own brand)55%
  • Origin 21 (the retailer’s own brand)17%
  • Amerock8%
  • Belwith8%
  • Villa Valentina5%
  • Other brands7%

The retailer’s own brand

No figures this month at Ferguson.

Figure 1. Brand share for cabinet knobs, by retailer, 1 to 30 September 2026. Source: Altavane, from Lowe’s public pages.

What it shows

Only Lowe’s has figures for this category in September: its biggest brand is allen + roth, with 55% of the top results. Lowe’s own brands hold 73% of its top results. Ferguson has no figures for this category in September.

Why it matters

A brand’s share is how much of the top results for cabinet knobs at Lowe’s is its own. The biggest here is 55%.

What to do

Find your brand in the chart. If it is missing, check that your products are listed under cabinet knobs at Lowe’s.

Ad share

Ads are 17% of the top results at Lowe’s.

Lowe’s

  • Ads17%
  • Unpaid83%

On the ads

  • Belwith49%
  • Miaokesen23%
  • Villa Valentina20%
  • Other brands8%

No figures this month at Ferguson.

Figure 2. Ads in the top results for cabinet knobs, by retailer, 1 to 30 September 2026. Source: Altavane, from Lowe’s public pages.

What it shows

Ads are 17% of the top results at Lowe’s, about four places in every 24. On the most ads: Belwith at Lowe’s (49% of the ads there).

Why it matters

The ad share is the part of the top results that is paid for: 17% at Lowe’s.

What to do

Decide retailer by retailer. Ads are 17% of the top results for cabinet knobs at Lowe’s at most, so look first at who is on them.

Changes this month

Villa Valentina went from 10% to 5% of the top results at Lowe’s since August.

  • Villa ValentinaLowe’s · since Augustdown, from 10% to 5%
  • allen + roth (the retailer’s own brand)Lowe’s · since Augustdown, from 59% to 55%
  • BelwithLowe’s · since Augustup, from 5% to 8%

gained share lost share

Figure 3. Biggest changes in brand share for cabinet knobs, by retailer, 1 to 30 September 2026. Source: Altavane, from Lowe’s public pages.

What it shows

The biggest gain was Belwith at Lowe’s, from 5% to 8%, since August. All three of the moves charted are at Lowe’s. The biggest move was Villa Valentina at Lowe’s, from 10% to 5%, since August.

Why it matters

Villa Valentina is seen less in cabinet knobs at Lowe’s than in August: about one place in every 24 lost.

What to do

Compare Villa Valentina in cabinet knobs across the retailers in this chart, and look at its prices and ads where it moved.

New products

12 products entered the top results; 4 are new to the category.

By retailer

Showing 2 of 12.

By brand

  • allen + roth (the retailer’s own brand)Lowe’s6
  • MiaokesenLowe’s2
  • Origin 21 (the retailer’s own brand)Lowe’s2
  • Hickory HardwareLowe’s1
  • Style Selections (the retailer’s own brand)Lowe’s1

No figures this month at Ferguson.

Figure 4. Products new to the top results for cabinet knobs, by retailer, 1 to 30 September 2026. Source: Altavane, from Lowe’s public pages.

What it shows

All 12 products that entered the top results in September are at Lowe’s. The brand allen + roth has the most, six. The best-placed new product of those listed is from allen + roth, at position 3, priced at $47.

Why it matters

The 12 new products for cabinet knobs are those in the top results in September and not in the four weeks before.

What to do

Compare the prices of the new products for cabinet knobs with your own, retailer by retailer.

What shoppers search

The brand allen + roth leads “cabinet knobs” at Lowe’s with 71%.

“cabinet knobs”

  • Lowe’sallen + roth71%ads 17%

Search results on 18 September.

Figure 5. Leading brand in searches for cabinet knobs, by retailer, 1 to 30 September 2026. Source: Altavane, from Lowe’s public pages.

What it shows

For “cabinet knobs”, allen + roth leads at Lowe’s with 71%. Next are Villa Valentina (17%) and Origin 21 (12%). Ads are 17% of that search’s top results at Lowe’s.

Why it matters

A search is a second way into cabinet knobs. Only Lowe’s has figures for “cabinet knobs”, so it is not compared across retailers.

What to do

Search “cabinet knobs” yourself at Lowe’s and note which of your products are in the top results.

What this report does not show

  • Sales: a bigger share means a brand is seen more, not that it sells more.
  • Lowe’s results depend on the shopper’s store.
  • Who paid for an ad is not visible: the brand shown is the brand on the product.
Method and sources

Cite this report

Altavane Research, “Cabinet knobs by retailer, September 2026”, published 2 October 2026. https://altavane.com/research/cabinet-hardware/september-2026. Free to quote with a link.

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