Weekly report
The Home Depot weekly report, 2nd week of September 2026
Glacier Bay went from 64% to 49% of the top results for kitchen sinks, the biggest change in this report.
At a glance
- 19%Biggest brand: Glacier Bay
- 5%of the banner ads are for InSinkErator
- 64% to 49%Biggest change: Glacier Bay lost share in kitchen sinks
Key findings
- Glacier Bay holds 19% of The Home Depot’s top results across bathroom and kitchen categories.
- InSinkErator is on 5% of the banner ads above The Home Depot’s results, more than any other brand.
- Glacier Bay went from 64% to 49% of the top results for kitchen sinks.
- 4 products entered the top results; 1 is new to the category.
- Delta and DreamLine lead the most searches at The Home Depot, 13% each.
About this report
This report covers 327 products from 33 brands in the top results of eleven bathroom and kitchen categories at The Home Depot, 7 to 13 September 2026, and 31 searches. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges since last week
Glacier Bay went from 64% to 49% of the top results for kitchen sinks.
- Glacier Bay (the retailer’s own brand)Kitchen sinksdown, from 64% to 49%
- KrausKitchen sinksup, from 18% to 28%
- Glacier Bay (the retailer’s own brand)Kitchen faucetsdown, from 38% to 31%
- InSinkEratorGarbage disposalsdown, from 81% to 74%
- Glacier Bay (the retailer’s own brand)Bathroom sink faucetsup, from 14% to 20%
- MoenBathroom sink faucetsdown, from 24% to 18%
- KohlerKitchen faucetsup, from 10% to 15%
- KohlerBathtubsup, from 21% to 24%
gained share lost share
What it shows
The biggest gain and the biggest loss are in the same category: in kitchen sinks, Kraus gained (from 18% to 28%) while Glacier Bay lost (from 64% to 49%). One week’s move; the same move next week would make it a trend.
Why it matters
Glacier Bay is seen less in kitchen sinks at The Home Depot than a week ago: about four places in every 24 lost.
What to do
Look at which products took the places Glacier Bay gave up in kitchen sinks this week.
New products
4 products entered the top results; 1 is new to the category.
- Moen Adler Single-Handle Pull-Down Kitchen Faucet…Kitchen faucets · new to the categoryPosition 9$211
- Glacier Bay Dorind Matte Black Bathroom Set: Robe HookBathroom sink faucetsPosition 22$152
- Glacier Bay Dorind Matte Black FaucetBathroom sink faucetsPosition 23$249
- Glacier Bay Dorind 8 in. Widespread Double-Handle High-Arc…Bathroom sink faucetsPosition 24$80
By brand
- Glacier Bay (the retailer’s own brand)3
- Moen1
What it shows
Of the 4 products that entered The Home Depot’s top results this week, 1 is new to their category; the other 3 were already in it, lower down. The category with the most is bathroom sink faucets, with three.
Why it matters
The 4 new products at The Home Depot are those in the top results this week and not in the four weeks before.
What to do
Ask your buyer at The Home Depot whether more own-brand products are planned: Glacier Bay has three of the 4 new products.
What shoppers search
Delta and DreamLine lead the most searches at The Home Depot, 13% each.
Share of searches led
- Delta13%
- DreamLine13%
- Kohler10%
- Kraus10%
- Universal Tubs10%
One search per category
- “bathroom faucets”Glacier Bay29%
- “cabinet knobs”Liberty100%
- “kitchen faucet”Moen42%
- “drop in kitchen sink”Kohler42%
- “shower doors”Delta38%
- “shower system”AKDY, American Standard and Kohler tied17%
- “freestanding tub”WoodBridge25%
- “toilet seat”Bemis38%
Search results on 13 September.
What it shows
This report has 31 searches at The Home Depot, and 16 different brands lead at least one. After the leaders, Kohler, Kraus and Universal Tubs lead the most, 10% of them each.
Why it matters
The brand shown first depends on the words searched: no brand leads in more than 13% of the searches at The Home Depot.
What to do
Search the words for your own categories at The Home Depot and note which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- At The Home Depot no product is marked as an ad, so a paid place without a mark is not counted, and many banner ads name no brand.
- The searches are words we chose. How many people make each one is not known.
Cite this report
Altavane Research, “The Home Depot weekly report, 2nd week of September 2026”, published 2 October 2026. https://altavane.com/research/the-home-depot/weekly/september-2026-week-2. Free to quote with a link.