Weekly report
Weekly report for Lowe’s, The Home Depot, Wayfair and Ferguson, 2nd week of September 2026
Glacier Bay went from 64% to 49% of the top results for kitchen sinks at The Home Depot, the biggest change in this report.
At a glance
- 19%Biggest brands: Glacier Bay and Kohler, at two retailers
- 43%of the top results at Wayfair are ads
- 64% to 49%Biggest change: Glacier Bay lost share at The Home Depot
Key findings
- Glacier Bay at The Home Depot and Kohler at Ferguson each hold 19% of the top results, the highest of the four retailers.
- Ads are 43% of the top results at Wayfair and 16% at Lowe’s.
- Glacier Bay went from 64% to 49% in kitchen sinks at The Home Depot.
- 33 products entered the top results at the four retailers; 11 are new to the category.
- Moen leads “kitchen faucet” at The Home Depot with 42%.
About this report
This report covers 2,012 products from 314 brands in the top results of 14 bathroom and kitchen categories at Lowe’s, The Home Depot, Wayfair and Ferguson, 7 to 13 September 2026, and 71 searches. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges since last week
Glacier Bay went from 64% to 49% in kitchen sinks at The Home Depot.
- Glacier Bay (the retailer’s own brand)Kitchen sinks · The Home Depotdown, from 64% to 49%
- KrausKitchen sinks · The Home Depotup, from 18% to 28%
- KohlerBathtubs · Lowe’sup, from 5% to 14%
- KohlerShower heads · Wayfairdown, from 15% to 6%
- Miseno (the retailer’s own brand)Shower systems · Fergusondown, from 10% to 2%
- Glacier Bay (the retailer’s own brand)Kitchen faucets · The Home Depotdown, from 38% to 31%
- InSinkEratorGarbage disposals · The Home Depotdown, from 81% to 74%
- WoodBridgeBathtubs · Wayfairdown, from 22% to 15%
- allen + roth (the retailer’s own brand)Cabinet knobs · Lowe’sup, from 52% to 58%
- Glacier Bay (the retailer’s own brand)Bathroom sink faucets · The Home Depotup, from 14% to 20%
gained share lost share
What it shows
The biggest gain was Kraus in kitchen sinks at The Home Depot, from 18% to 28%. One week’s move; the same move next week would make it a trend.
Why it matters
Glacier Bay is seen less in kitchen sinks at The Home Depot than a week ago: about four places in every 24 lost.
What to do
Find your categories among these moves. Where a competitor gained, as Kraus did in kitchen sinks, look at its new products, prices and ads.
New products
33 products entered the top results at the four retailers; 11 are new to the category.
By retailer
- Ariel Cambridge 36-in Vintage Green Bathroom Vanity Base…Lowe’s · Bathroom vanities · new to the category · adPosition 3$889
- Ariel Taylor 72-in Gray Bathroom Vanity Base Cabinet…Lowe’s · Bathroom vanities · new to the category · adPosition 6$1,149
- Moen Adler Single-Handle Pull-Down Kitchen Faucet…The Home Depot · Kitchen faucets · new to the categoryPosition 9$211
- Glacier Bay Dorind Matte Black Bathroom Set: Robe HookThe Home Depot · Bathroom sink faucetsPosition 22$152
- Glass Warehouse Vela 36 in. x 78 in. Fully Frameless Single Fixed…Wayfair · Shower doorsPosition 7$409
- Peorsily 36" W x 74" H Semi-Frameless Matte Black Fixed…Wayfair · Shower doorsPosition 10$274
- Miseno Breeze 44 in. L x 44 in. W x 77 in. H Round Corner…Ferguson · Shower doorsPosition 22$1,109
- Kohler Revel 74" High x 43-1/8Ferguson · Shower doorsPosition 24$923
Showing 8 of 33.
By brand
- Glacier Bay (the retailer’s own brand)The Home Depot3
- allen + roth (the retailer’s own brand)Lowe’s2
- ArielLowe’s2
- DeltaLowe’s2
- InSinkEratorLowe’s2
- MoenLowe’s2
- Other brands20
What it shows
By retailer, the 33 products that entered the top results this week are 23 at Lowe’s, 4 at The Home Depot, 4 at Wayfair and 2 at Ferguson.
Why it matters
The 33 new products at these retailers are those in the top results this week and not in the four weeks before.
What to do
Open the weekly report for Lowe’s, which has the most new products (23), and compare their prices with your own.
What shoppers search
Moen leads “kitchen faucet” at The Home Depot with 42%.
“kitchen faucet”
- Lowe’sDelta38%ads 17%
- The Home DepotMoen42%
- WayfairKraus21%ads 21%
No figures for this search at Ferguson.
“shower doors”
- Lowe’sDelta21%ads 17%
- The Home DepotDelta38%
- WayfairAbruzzo, ExBrite and Peorsily tied17%ads 50%
- FergusonMiseno29%
“shower system”
- Lowe’sDelta54%ads 17%
- The Home DepotAKDY, American Standard and Kohler tied17%
- WayfairEVERSTEIN25%ads 46%
- FergusonDelta38%
Search results on 13 September.
Ad share: Lowe’s and Wayfair only.
What it shows
The leaders for “kitchen faucet”: Delta at Lowe’s (38%); Moen at The Home Depot (42%); Kraus at Wayfair (21%). Ads are 17% of that search’s top results at Lowe’s and 21% at Wayfair.
Why it matters
The same words, “kitchen faucet”, put a different brand first at each retailer.
What to do
Search “kitchen faucet” yourself at each retailer and note which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Lowe’s results depend on the shopper’s store.
- Who paid for an ad is not visible. At The Home Depot and Ferguson no product is marked as an ad, so a paid place without a mark is not counted.
Cite this report
Altavane Research, “Weekly report for Lowe’s, The Home Depot, Wayfair and Ferguson, 2nd week of September 2026”, published 2 October 2026. https://altavane.com/research/weekly/september-2026-week-2. Free to quote with a link.