Retailer
Research on Lowe’s
Lowe’s marks ads inside its results: this week they are 16% of its top results. Lowe’s own brands, such as allen + roth, hold 34% of the top results. Other companies also sell on Lowe’s site as marketplace sellers. How selling at Lowe’s works
This week at Lowe’s
3rd week of October 2026 · 12 to 18 October
TOTO went from 19% to 12% of the top results for toilet seats.
- The brand allen + roth holds 18% of Lowe’s top results across bathroom and kitchen categories.
- Ads are 16% of Lowe’s top results. Kohler is on 25% of them, more than any other brand.
- 14 products entered the top results; 9 are new to the category.
Biggest changes this week
- TOTOToilet seatsdown, from 19% to 12%
- TOTOToiletsdown, from 9% to 2%
- DeltaBathroom sink faucetsup, from 21% to 27%
- KrausKitchen faucetsdown, from 9% to 4%
- KohlerToiletsup, from 35% to 40%
gained share lost share
Category reports for Lowe’s
Compare with other retailersMonthly. September 2026.
| Category | Biggest brand | Share |
|---|---|---|
| Bathroom vanities | allen + roth (the retailer’s own brand) | 35% |
| Bathroom sink faucets | Delta | 28% |
| Toilets | Kohler | 38% |
| Vanity lighting | allen + roth (the retailer’s own brand) | 44% |
| Cabinet knobs | allen + roth (the retailer’s own brand) | 55% |
| Kitchen faucets | Delta | 28% |
| Kitchen sinks | allen + roth (the retailer’s own brand) | 31% |
| Shower doors | Delta | 21% |
| Shower heads | Delta | 30% |
| Shower systems | BWE | 19% |
| Bathtubs | MAAX | 32% |
| Toilet seats | Mayfair by Bemis | 37% |
| Medicine cabinets | Style Selections (the retailer’s own brand) | 24% |
| Garbage disposals | InSinkErator | 73% |
The retailer’s own brand
Every week
Every edition- 3rd week of October 202612 to 18 October 2026
- 2nd week of October 20265 to 11 October 2026
- 1st week of October 202628 September to 4 October 2026
- 4th week of September 202621 to 27 September 2026
- 3rd week of September 202614 to 20 September 2026
- 2nd week of September 20267 to 13 September 2026
- 1st week of September 202631 August to 6 September 2026
Studies
- Study · September 2026Ads in the top resultsAcross every category, not only bathroom and kitchen, ads are 41% of Wayfair’s top results and 10% of Lowe’s.Read the study
- Study · September 2026Who sells Lowe’s top results47% of Lowe’s categories had no marketplace seller in the top results in September.Read the study