Weekly report
Lowe’s weekly report, 4th week of September 2026
Delta went from 32% to 22% of the top results for bathroom sink faucets, the biggest change in this report.
At a glance
- 16%Biggest brand: allen + roth
- 16%of the top results at Lowe’s are ads
- 32% to 22%Biggest change: Delta lost share in bathroom sink faucets
Key findings
- The brand allen + roth holds 16% of Lowe’s top results across bathroom and kitchen categories.
- Ads are 16% of Lowe’s top results. Kohler is on 19% of them, more than any other brand.
- Delta went from 32% to 22% of the top results for bathroom sink faucets.
- 11 products entered the top results; 7 are new to the category.
- Delta leads in 29% of the searches at Lowe’s, more than any other brand.
About this report
This report covers 543 products from 96 brands in the top results of 14 bathroom and kitchen categories at Lowe’s, 21 to 27 September 2026, and 38 searches. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges since last week
Delta went from 32% to 22% of the top results for bathroom sink faucets.
- DeltaBathroom sink faucetsdown, from 32% to 22%
- allen + roth (the retailer’s own brand)Vanity lightingdown, from 45% to 36%
- MoenBathroom sink faucetsup, from 11% to 20%
- CASAINCShower systemsup, from 4% to 10%
- allen + roth (the retailer’s own brand)Kitchen sinksdown, from 32% to 28%
- DeerValleyKitchen sinksup, from 7% to 11%
- KohlerBathtubsdown, from 10% to 6%
- MecaleShower systemsdown, from 4% to 0%
gained share lost share
What it shows
The biggest gain and the biggest loss are in the same category: in bathroom sink faucets, Moen gained (from 11% to 20%) while Delta lost (from 32% to 22%). One week’s move; the same move next week would make it a trend.
Why it matters
Delta is seen less in bathroom sink faucets at Lowe’s than a week ago: about two places in every 24 lost.
What to do
Look at which products took the places Delta gave up in bathroom sink faucets this week.
New products
11 products entered the top results; 7 are new to the category.
- Yuaris 56-60 in. W x 58 in. H Double Sliding Framed Shower…Shower doors · new to the category · adPosition 4$399
- YAWWALK Brushed Nickel Vessel Waterfall Single Hole 1-HandleBathroom sink faucets · new to the category · adPosition 6$169
- Style Selections Potter 30-in Navy Blue Single Sink Bathroom VanityBathroom vanities · new to the category · adPosition 8$349
- EVERSTEIN Brushed Gold Vintage Pot Filler Faucet Two-Handle…Kitchen faucets · new to the category · adPosition 9$199
- ACROMA Helena 46-in 6 Light Matte Black…Vanity lighting · new to the category · adPosition 12$190
- Karran Drop-in or undermount 33.0-in x 22.0-in Quartz…Kitchen sinksPosition 15$250
Showing 6 of 11.
No brand has more than one.
What it shows
Of the 11 products that entered Lowe’s top results this week, 7 are new to their category; the other 4 were already in it, lower down. No brand has more than one.
Why it matters
The 11 new products at Lowe’s are those in the top results this week and not in the four weeks before.
What to do
Compare the prices of the new products at Lowe’s with your own: those listed run from $42 to $399.
What shoppers search
Delta leads in 29% of the searches at Lowe’s, more than any other brand.
Share of searches led
- Delta29%
- allen + roth13%
- DreamLine11%
- Kohler8%
- Endurance5%
One search per category
- “bathroom vanity”allen + roth · 23 September38%ads 17%
- “bathroom sink faucets”Delta · 27 September29%ads 17%
- “toilet bowls”Kohler · 22 September42%ads 17%
- “wall sconce”allen + roth · 24 September34%ads 17%
- “kitchen faucet”Delta · 27 September33%ads 17%
- “kitchen sink”allen + roth and Kraus tied · 27 September29%ads 17%
- “shower doors”Delta · 27 September25%ads 17%
- “shower heads”Delta · 21 September42%ads 17%
What it shows
This report has 38 searches at Lowe’s, and 16 different brands lead at least one. After Delta, allen + roth leads the most, 13% of them. Ads are 17% of the top results in every search charted.
Why it matters
The brand shown first depends on the words searched: Delta leads in 29% of the searches at Lowe’s.
What to do
Search the words for your own categories at Lowe’s and note which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Lowe’s results depend on the shopper’s store.
- Who paid for an ad is not visible: the brand shown is the brand on the product.
Cite this report
Altavane Research, “Lowe’s weekly report, 4th week of September 2026”, published 2 October 2026. https://altavane.com/research/lowes/weekly/september-2026-week-4. Free to quote with a link.