Weekly report
Lowe’s weekly report, 1st week of October 2026
InSinkErator went from 78% to 61% of the top results for garbage disposals, the biggest change in this report.
At a glance
- 17%Biggest brand: allen + roth
- 16%of the top results at Lowe’s are ads
- 78% to 61%Biggest change: InSinkErator lost share in garbage disposals
Key findings
- The brand allen + roth holds 17% of Lowe’s top results across bathroom and kitchen categories.
- Ads are 16% of Lowe’s top results. Kohler is on 19% of them, more than any other brand.
- InSinkErator went from 78% to 61% of the top results for garbage disposals.
- 36 products entered the top results; 16 are new to the category.
- Delta leads in 24% of the searches at Lowe’s, more than any other brand.
About this report
This report covers 588 products from 99 brands in the top results of 14 bathroom and kitchen categories at Lowe’s, 28 September to 4 October 2026, and 38 searches. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges since last week
InSinkErator went from 78% to 61% of the top results for garbage disposals.
- InSinkEratorGarbage disposalsdown, from 78% to 61%
- allen + roth (the retailer’s own brand)Bathroom sink faucetsdown, from 27% to 18%
- allen + roth (the retailer’s own brand)Vanity lightingup, from 36% to 44%
- DeltaBathroom sink faucetsup, from 22% to 30%
- BWEShower systemsdown, from 21% to 15%
- KrausKitchen faucetsup, from 7% to 13%
- American StandardBathtubsdown, from 20% to 15%
- AmerockCabinet knobsdown, from 6% to 1%
gained share lost share
What it shows
The two biggest gains were the same size: allen + roth in vanity lighting, from 36% to 44%, and Delta in bathroom sink faucets, from 22% to 30%. One week’s move; the same move next week would make it a trend.
Why it matters
InSinkErator is seen less in garbage disposals at Lowe’s than a week ago: about four places in every 24 lost.
What to do
Look at which products took the places InSinkErator gave up in garbage disposals this week.
New products
36 products entered the top results; 16 are new to the category.
- JOOSENLUX 19.7-in 3 Light Matte Black Integrated LEDVanity lighting · new to the category · adPosition 3$90
- Kraus Bolden Matte Black Single Handle Deck-mount…Kitchen faucets · new to the category · adPosition 3$200
- TETOTE 3 Light Black Bathroom Light Fixtures…Vanity lighting · new to the category · adPosition 3$70
- WELLFOR Matte Black 10-in Waterfall Dual Head Built-In…Shower systems · new to the category · adPosition 3$230
- EVERSTEIN Wall Mount Pressure-Balanced Shower SystemShower systems · new to the category · adPosition 6$269
- Forclover 48-in OAK Undermount Single Sink Bathroom VanityBathroom vanities · new to the category · adPosition 6$1,938
Showing 6 of 36.
By brand
- Moen4
- Project Source (the retailer’s own brand)4
- Delta3
- Origin 21 (the retailer’s own brand)3
- allen + roth (the retailer’s own brand)2
- Kohler2
- Other brands18
What it shows
Of the 36 products that entered Lowe’s top results this week, 16 are new to their category; the other 20 were already in it, lower down. The category with the most is vanity lighting, with seven.
Why it matters
The 36 new products at Lowe’s are those in the top results this week and not in the four weeks before.
What to do
Compare the prices of the new products at Lowe’s with your own: those listed run from $3.98 to $1,938.
What shoppers search
Delta leads in 24% of the searches at Lowe’s, more than any other brand.
Share of searches led
- Delta24%
- allen + roth18%
- DreamLine11%
- Kohler11%
- Endurance5%
One search per category
- “bathroom vanity”allen + roth · 30 September42%ads 17%
- “bathroom sink faucets”Delta · 4 October29%ads 17%
- “toilet bowl”Kohler · 2 October42%ads 17%
- “bathroom wall lighting”KAWOTI · 2 October34%ads 17%
- “cabinet knobs”allen + roth · 2 October67%ads 17%
- “kitchen faucet”Delta · 4 October33%ads 17%
- “kitchen sink”allen + roth and Kraus tied · 4 October29%ads 17%
- “shower doors”Delta · 4 October33%ads 17%
What it shows
This report has 38 searches at Lowe’s, and 15 different brands lead at least one. After Delta, allen + roth leads the most, 18% of them. Ads are 17% of the top results in every search charted.
Why it matters
The brand shown first depends on the words searched: Delta leads in 24% of the searches at Lowe’s.
What to do
Search the words for your own categories at Lowe’s and note which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Lowe’s results depend on the shopper’s store.
- Who paid for an ad is not visible: the brand shown is the brand on the product.
Cite this report
Altavane Research, “Lowe’s weekly report, 1st week of October 2026”, published 5 October 2026. https://altavane.com/research/lowes/weekly/october-2026-week-1. Free to quote with a link.