Weekly report
Weekly report for Lowe’s, The Home Depot, Wayfair and Ferguson, 4th week of September 2026
UFINE went from 15% to 3% of the top results for bathroom sink faucets at Wayfair, the biggest change in this report.
At a glance
- 19%Biggest brand: Glacier Bay at The Home Depot
- 43%of the top results at Wayfair are ads
- 15% to 3%Biggest change: UFINE lost share at Wayfair
Key findings
- Glacier Bay holds 19% of the top results at The Home Depot, the highest of the four retailers.
- Ads are 43% of the top results at Wayfair and 16% at Lowe’s.
- UFINE went from 15% to 3% in bathroom sink faucets at Wayfair.
- 93 products entered the top results at the four retailers; 32 are new to the category.
- Delta leads “kitchen faucet” at Lowe’s with 33%.
About this report
This report covers 2,014 products from 318 brands in the top results of 14 bathroom and kitchen categories at Lowe’s, The Home Depot, Wayfair and Ferguson, 21 to 27 September 2026, and 64 searches. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges since last week
UFINE went from 15% to 3% in bathroom sink faucets at Wayfair.
- UFINEBathroom sink faucets · Wayfairdown, from 15% to 3%
- KohlerShower heads · Wayfairdown, from 14% to 3%
- DeltaBathroom sink faucets · Lowe’sdown, from 32% to 22%
- KichlerVanity lighting · Fergusondown, from 23% to 13%
- KohlerBathroom sink faucets · The Home Depotdown, from 27% to 17%
- SterlingBathtubs · Fergusonup, from 7% to 17%
- WoodBridgeBathtubs · Wayfairdown, from 20% to 10%
- AbruzzoBathtubs · Wayfairup, from 6% to 15%
- allen + roth (the retailer’s own brand)Vanity lighting · Lowe’sdown, from 45% to 36%
- Hinkley LightingVanity lighting · Fergusonup, from 20% to 29%
gained share lost share
What it shows
The biggest gain was Sterling in bathtubs at Ferguson, from 7% to 17%. Wayfair has four of the ten moves charted. One week’s move; the same move next week would make it a trend.
Why it matters
UFINE is seen less in bathroom sink faucets at Wayfair than a week ago: about three places in every 24 lost.
What to do
Find your categories among these moves. Where a competitor gained, as Sterling did in bathtubs, look at its new products, prices and ads.
New products
93 products entered the top results at the four retailers; 32 are new to the category.
By retailer
- Yuaris 56-60 in. W x 58 in. H Double Sliding Framed Shower…Lowe’s · Shower doors · new to the category · adPosition 4$399
- YAWWALK Brushed Nickel Vessel Waterfall Single Hole 1-HandleLowe’s · Bathroom sink faucets · new to the category · adPosition 6$169
- YAWWALK LED Mood Lighting 6-Spray Rectangular 28 in. x 16…The Home Depot · Shower systemsPosition 12$1,869
- Delta Contemporary Gold Wall Mounted PotfillerThe Home Depot · Kitchen faucetsPosition 14$629
- Ebern Designs 4-Light Modern Square Vanity Light For BathroomWayfair · Vanity lighting · new to the categoryPosition 2$137
- DeerValley Heritage 72" Double Sink Bathroom VanityWayfair · Bathroom vanities · adPosition 3$1,299
- Hinkley Lighting Thistledown 1 Light Bathroom SconceFerguson · Vanity lighting · new to the categoryPosition 7$40
- James Martin Vanities Bristol 30" Single Basin Hardwood Vanity Cabinet…Ferguson · Bathroom vanities · new to the categoryPosition 7$1,447
Showing 8 of 93.
By brand
- Ebern Designs (the retailer’s own brand)Wayfair6
- VEVORWayfair4
- James Martin VanitiesFerguson4
- KohlerFerguson4
- Signature Hardware (the retailer’s own brand)Ferguson4
- DeerValleyWayfair3
- Other brands68
What it shows
By retailer, the 93 products that entered the top results this week are 48 at Wayfair, 27 at Ferguson, 11 at Lowe’s and 7 at The Home Depot.
Why it matters
The 93 new products at these retailers are those in the top results this week and not in the four weeks before.
What to do
Open the weekly report for Wayfair, which has the most new products (48), and compare their prices with your own.
What shoppers search
Delta leads “kitchen faucet” at Lowe’s with 33%.
“kitchen faucet”
- Lowe’sDelta33%ads 17%
- The Home DepotDelta, Glacier Bay and Moen tied25%
- WayfairFORIOUS, Kraus and SUNRINX tied21%ads 50%
No figures for this search at Ferguson.
“shower doors”
- Lowe’sDelta25%ads 17%
- The Home DepotDelta42%
- WayfairAbruzzo21%ads 50%
- FergusonDreamLine46%
“shower system”
- Lowe’sDelta46%ads 17%
- The Home DepotAmerican Standard, Delta and Moen tied13%
- WayfairEVERSTEIN34%ads 50%
- FergusonDelta38%
Search results on 27 September.
Ad share: Lowe’s and Wayfair only.
What it shows
The leaders for “kitchen faucet”: Delta at Lowe’s (33%); Delta, Glacier Bay and Moen, tied, at The Home Depot (25% each); FORIOUS, Kraus and SUNRINX, tied, at Wayfair (21% each).
Why it matters
The same words, “kitchen faucet”, put a different brand first at each retailer.
What to do
Search “kitchen faucet” yourself at each retailer and note which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Lowe’s results depend on the shopper’s store.
- Who paid for an ad is not visible. At The Home Depot and Ferguson no product is marked as an ad, so a paid place without a mark is not counted.
Cite this report
Altavane Research, “Weekly report for Lowe’s, The Home Depot, Wayfair and Ferguson, 4th week of September 2026”, published 2 October 2026. https://altavane.com/research/weekly/september-2026-week-4. Free to quote with a link.