Weekly report
Wayfair weekly report, 4th week of September 2026
UFINE went from 15% to 3% of the top results for bathroom sink faucets, the biggest change in this report.
At a glance
- 6%Biggest brand: Ebern Designs
- 43%of the top results at Wayfair are ads
- 15% to 3%Biggest change: UFINE lost share in bathroom sink faucets
Key findings
- No brand holds more than 6% of Wayfair’s top results.
- Ads are 43% of Wayfair’s top results. VIBRANTBATH and DeerValley have the most, 6% each.
- UFINE went from 15% to 3% of the top results for bathroom sink faucets.
- 48 products entered the top results; 16 are new to the category.
- Abruzzo and Ebern Designs lead the most searches at Wayfair, 14% each.
About this report
This report covers 839 products from 215 brands in the top results of 13 bathroom and kitchen categories at Wayfair, 21 to 27 September 2026, and 29 searches. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges since last week
UFINE went from 15% to 3% of the top results for bathroom sink faucets.
- UFINEBathroom sink faucetsdown, from 15% to 3%
- KohlerShower headsdown, from 14% to 3%
- WoodBridgeBathtubsdown, from 20% to 10%
- AbruzzoBathtubsup, from 6% to 15%
- SUNRINXKitchen faucetsup, from 7% to 16%
- FORIOUSBathroom sink faucetsdown, from 16% to 8%
- Wildon Home (the retailer’s own brand)Bathroom vanitiesdown, from 12% to 4%
- DeerValleyKitchen sinksup, from 6% to 13%
gained share lost share
What it shows
The two biggest gains were the same size: Abruzzo in bathtubs, from 6% to 15%, and SUNRINX in kitchen faucets, from 7% to 16%. Of the eight moves charted, three are gains and five are losses. One week’s move; the same move next week would make it a trend.
Why it matters
UFINE is seen less in bathroom sink faucets at Wayfair than a week ago: about three places in every 24 lost.
What to do
Look at which products took the places UFINE gave up in bathroom sink faucets this week.
New products
48 products entered the top results; 16 are new to the category.
- Ebern Designs 4-Light Modern Square Vanity Light For BathroomVanity lighting · new to the categoryPosition 2$137
- DeerValley Heritage 72" Double Sink Bathroom VanityBathroom vanities · adPosition 3$1,299
- G-Promise 12" All Metal Rainfall Shower Head…Shower heads · adPosition 4$136
- Aurranton Two Handle 8 Inch Widespread Bathroom FaucetBathroom sink faucets · new to the categoryPosition 6$57
- SUNRINX Single-Handle Pull-Down Kitchen FaucetKitchen faucetsPosition 6$87
- SUNRINX 2-Handle Centerset Bathroom Sink FaucetBathroom sink faucetsPosition 6$64
Showing 6 of 48.
By brand
- Ebern Designs (the retailer’s own brand)6
- VEVOR4
- DeerValley3
- SUNRINX3
- EPLO2
- Latitude Run (the retailer’s own brand)2
- Other brands28
What it shows
Of the 48 products that entered Wayfair’s top results this week, 16 are new to their category; the other 32 were already in it, lower down. The category with the most is bathroom vanities, with ten. Ebern Designs, Wayfair’s own brand, has the most, six.
Why it matters
The 48 new products at Wayfair are those in the top results this week and not in the four weeks before.
What to do
Ask your account contact at Wayfair whether more own-brand products are planned: Ebern Designs has six of the 48 new products.
What shoppers search
Abruzzo and Ebern Designs lead the most searches at Wayfair, 14% each.
Share of searches led
- Abruzzo14%
- Ebern Designs14%
- Cozy10%
- TOTO7%
- WoodBridge7%
One search per category
- “bathroom vanities”Ebern Designs · 22 September17%ads 50%
- “bathroom faucets”UFINE · 25 September42%ads 46%
- “bathroom vanity lighting”Ebern Designs · 23 September21%ads 42%
- “cabinet drawer knobs”GlideRite Hardware · 25 September38%ads 46%
- “kitchen faucet”FORIOUS, Kraus and SUNRINX tied · 27 September21%ads 50%
- “shower doors”Abruzzo · 27 September21%ads 50%
- “shower system”EVERSTEIN · 27 September34%ads 50%
- “bathtub”WoodBridge · 27 September29%ads 50%
What it shows
This report has 29 searches at Wayfair, and 19 different brands lead at least one. After the leaders, Cozy leads the most, 10% of them. Among the searches charted, ads are highest for five searches, 50% of their top results each.
Why it matters
The brand shown first depends on the words searched: no brand leads in more than 14% of the searches at Wayfair.
What to do
Search the words for your own categories at Wayfair and note which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Who paid for an ad is not visible: the brand shown is the brand on the product.
- The searches are words we chose. How many people make each one is not known.
Cite this report
Altavane Research, “Wayfair weekly report, 4th week of September 2026”, published 2 October 2026. https://altavane.com/research/wayfair/weekly/september-2026-week-4. Free to quote with a link.