Weekly report
Wayfair weekly report, 1st week of October 2026
Hibbent went from 22% to 9% of the top results for shower heads.
At a glance
- 6%Biggest brand: Ebern Designs
- 47%of the top results at Wayfair are ads
- 22% to 9%One of the biggest changes: Hibbent lost share
Key findings
- No brand holds more than 6% of Wayfair’s top results.
- Ads are 47% of Wayfair’s top results. Moen, VIBRANTBATH and WoodBridge have the most, 6% each.
- Hibbent went from 22% to 9% of the top results for shower heads.
- 110 products entered the top results; 42 are new to the category.
- Basco, Cozy, Delta, Latitude Run, WaterTech and monblari lead the most searches at Wayfair, 7% each.
About this report
This report covers 936 products from 229 brands in the top results of 13 bathroom and kitchen categories at Wayfair, 28 September to 4 October 2026, and 29 searches. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges since last week
Hibbent went from 22% to 9% of the top results for shower heads.
- HibbentShower headsdown, from 22% to 9%
- WoodBridgeBathtubsup, from 10% to 23%
- DeltaBathroom sink faucetsup, from 3% to 15%
- MoenKitchen faucetsup, from 5% to 17%
- Kingston BrassShower headsup, from 5% to 14%
- DeerValleyKitchen sinksdown, from 13% to 6%
- DeltaKitchen faucetsup, from 2% to 9%
- Swiss MadisonKitchen faucetsdown, from 7% to 0%
gained share lost share
What it shows
The biggest gain was WoodBridge in bathtubs, from 10% to 23%. Of the eight moves charted, five are gains and three are losses. One week’s move; the same move next week would make it a trend.
Why it matters
Hibbent is seen less in shower heads at Wayfair than a week ago: about three places in every 24 lost.
What to do
Look at which products took the places Hibbent gave up in shower heads this week.
New products
110 products entered the top results; 42 are new to the category.
- Moen Sleek Smart Touchless Single Handle Kitchen FaucetKitchen faucets · new to the category · adPosition 1$519
- Moen Spa Shower RainshowerShower heads · adPosition 1$191
- Okaybay 30" - 36" W x 72" H Frameless Pivot Glass Shower…Shower doors · new to the category · adPosition 1$350
- Okaybay 45" - 48" W x 76" H Semi-Frameless Double Sliding…Shower doors · new to the category · adPosition 1$330
- Okaybay 60" x 62" Semi-Frameless Double Sliding Bathtub DoorShower doors · new to the category · adPosition 2$330
- Kingston Brass Shower Scape 2-Function Filtered Hand ShowerShower heads · new to the category · adPosition 3$48
Showing 6 of 110.
By brand
- Moen8
- Kingston Brass7
- Ebern Designs (the retailer’s own brand)6
- Ackwave5
- WoodBridge4
- Wrought Studio (the retailer’s own brand)4
- Other brands76
What it shows
Of the 110 products that entered Wayfair’s top results this week, 42 are new to their category; the other 68 were already in it, lower down. The category with the most is shower heads, with 15. Moen has the most, eight.
Why it matters
The 110 new products at Wayfair are those in the top results this week and not in the four weeks before.
What to do
Compare the prices of the new products at Wayfair with your own: those listed run from $48 to $1,000.
What shoppers search
Basco, Cozy, Delta, Latitude Run, WaterTech and monblari lead the most searches at Wayfair, 7% each.
Share of searches led
- Basco7%
- Cozy7%
- Delta7%
- Latitude Run7%
- WaterTech7%
One search per category
- “bathroom vanities”Wildon Home · 29 September21%ads 50%
- “bathroom faucets”Delta · 2 October34%ads 50%
- “bathroom vanity lighting”Mercer41 · 30 September29%ads 29%
- “cabinet drawer knobs”GlideRite Hardware · 2 October25%ads 17%
- “kitchen faucet”SUNRINX · 4 October21%ads 42%
- “shower doors”Basco · 4 October25%ads 50%
- “shower system”Delta and EVERSTEIN tied · 4 October25%ads 50%
- “bathtub”monblari · 4 October17%ads 50%
What it shows
This report has 29 searches at Wayfair, and 23 different brands lead at least one. After the leaders, 17 brands lead 3% of them each. Among the searches charted, ads are highest for five searches, 50% of their top results each.
Why it matters
The brand shown first depends on the words searched: no brand leads in more than 7% of the searches at Wayfair.
What to do
Search the words for your own categories at Wayfair and note which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Who paid for an ad is not visible: the brand shown is the brand on the product.
- The searches are words we chose. How many people make each one is not known.
Cite this report
Altavane Research, “Wayfair weekly report, 1st week of October 2026”, published 5 October 2026. https://altavane.com/research/wayfair/weekly/october-2026-week-1. Free to quote with a link.