Weekly report
Wayfair weekly report, 2nd week of October 2026
Kraus went from 15% to 29% of the top results for kitchen faucets, the biggest change in this report.
At a glance
- 6%Biggest brand: Ebern Designs
- 48%of the top results at Wayfair are ads
- 15% to 29%Biggest change: Kraus gained share in kitchen faucets
Key findings
- No brand holds more than 6% of Wayfair’s top results.
- Ads are 48% of Wayfair’s top results. Moen is on 6% of them, more than any other brand.
- Kraus went from 15% to 29% of the top results for kitchen faucets.
- 38 products entered the top results; 12 are new to the category.
- Ebern Designs leads in 12% of the searches at Wayfair, more than any other brand.
About this report
This report covers 860 products from 223 brands in the top results of 13 bathroom and kitchen categories at Wayfair, 5 to 11 October 2026, and 25 searches. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges since last week
Kraus went from 15% to 29% of the top results for kitchen faucets.
- KrausKitchen faucetsup, from 15% to 29%
- Kingston BrassShower headsdown, from 14% to 1%
- TOTOToiletsup, from 8% to 19%
- WoodBridgeBathtubsdown, from 23% to 12%
- DeerValleyToiletsdown, from 17% to 8%
- FORIOUSKitchen faucetsdown, from 12% to 3%
- Mayfair by BemisToilet seatsdown, from 24% to 15%
- VIBRANTBATHShower systemsdown, from 45% to 36%
gained share lost share
What it shows
The biggest loss was Kingston Brass in shower heads, from 14% to 1%. Of the eight moves charted, two are gains and six are losses. One week’s move; the same move next week would make it a trend.
Why it matters
Kraus is seen more in kitchen faucets at Wayfair than a week ago: about three places in every 24 gained.
What to do
Look at what changed for Kraus in kitchen faucets this week: its new products, prices and ads can all be seen from outside.
New products
38 products entered the top results; 12 are new to the category.
- MEDUNJESS 71"Freestanding Solid Surface Resin Stone BathtubBathtubs · adPosition 1$1,600
- TOTO Neorest LS Dual Flush 1.0 or 0.8 GF Integrated…Toilets · adPosition 1$8,790
- Basco 44'' - W x 65.5'' H Bypass Door Semi-Frameless…Shower doors · new to the category · adPosition 2$521
- KIBI Pull Down Single Handle Kitchen FaucetKitchen faucets · adPosition 3$146
- Kingston Brass NuvoFusion Two-Handle 2-Hole Deck Mount Bar FaucetKitchen faucets · adPosition 3$101
- Kraus Savan 2-Function Single Handle Pull Down Kitchen…Kitchen faucets · adPosition 3$190
Showing 6 of 38.
By brand
- Cozy3
- Kingston Brass3
- Moen3
- Delta2
- Kraus2
- Rebrilliant (the retailer’s own brand)2
- Other brands23
What it shows
Of the 38 products that entered Wayfair’s top results this week, 12 are new to their category; the other 26 were already in it, lower down. The category with the most is kitchen faucets, with eight. Cozy, Kingston Brass and Moen have the most, three each.
Why it matters
The 38 new products at Wayfair are those in the top results this week and not in the four weeks before.
What to do
Compare the prices of the new products at Wayfair with your own: those listed run from $52 to $8,790.
What shoppers search
Ebern Designs leads in 12% of the searches at Wayfair, more than any other brand.
Share of searches led
- Ebern Designs12%
- Abruzzo8%
- DreamLine8%
- Latitude Run8%
- MEDUNJESS8%
One search per category
- “bathroom vanities”Latitude Run · 6 October25%ads 50%
- “bathroom faucets”FORIOUS · 9 October21%ads 50%
- “bathroom vanity lighting”Ebern Designs and Wrought Studio tied · 7 October17%ads 46%
- “cabinet drawer knobs”Franklin Brass · 9 October21%ads 46%
- “kitchen faucet”Moen · 10 October25%ads 50%
- “shower doors”Abruzzo, EASYWORC, Eogzenw and WoodBridge tied · 11 October13%ads 50%
- “shower system”EVERSTEIN · 10 October25%ads 46%
- “bathtub”MEDUNJESS · 10 October21%ads 50%
What it shows
This report has 25 searches at Wayfair, and 18 different brands lead at least one. After Ebern Designs, five brands lead 8% of them each. Ads are between 46% and 50% of the top results in the searches charted.
Why it matters
The brand shown first depends on the words searched: Ebern Designs leads in 12% of the searches at Wayfair.
What to do
Search the words for your own categories at Wayfair and note which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Who paid for an ad is not visible: the brand shown is the brand on the product.
- The searches are words we chose. How many people make each one is not known.
Cite this report
Altavane Research, “Wayfair weekly report, 2nd week of October 2026”, published 12 October 2026. https://altavane.com/research/wayfair/weekly/october-2026-week-2. Free to quote with a link.