Weekly report
Wayfair weekly report, 3rd week of October 2026
Blenzia went from 5% to 27% of the top results for kitchen sinks, the biggest change in this report.
At a glance
- 6%Biggest brand: Ebern Designs
- 46%of the top results at Wayfair are ads
- 5% to 27%Biggest change: Blenzia gained share in kitchen sinks
Key findings
- No brand holds more than 6% of Wayfair’s top results.
- Ads are 46% of Wayfair’s top results. Moen is on 6% of them, more than any other brand.
- Blenzia went from 5% to 27% of the top results for kitchen sinks.
- 94 products entered the top results; 31 are new to the category.
- Ebern Designs leads in 14% of the searches at Wayfair, more than any other brand.
About this report
This report covers 890 products from 233 brands in the top results of 13 bathroom and kitchen categories at Wayfair, 12 to 18 October 2026, and 29 searches. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges since last week
Blenzia went from 5% to 27% of the top results for kitchen sinks.
- BlenziaKitchen sinksup, from 5% to 27%
- DeltaShower headsdown, from 19% to 4%
- monblariBathtubsup, from 11% to 26%
- HibbentShower headsup, from 6% to 18%
- FORIOUSKitchen faucetsup, from 3% to 14%
- KohlerToilet seatsdown, from 17% to 6%
- MoenShower headsdown, from 17% to 6%
- KrausKitchen faucetsdown, from 29% to 19%
gained share lost share
What it shows
The biggest loss was Delta in shower heads, from 19% to 4%. Of the eight moves charted, four are gains and four are losses. One week’s move; the same move next week would make it a trend.
Why it matters
Blenzia is seen more in kitchen sinks at Wayfair than a week ago: about five places in every 24 gained.
What to do
Look at what changed for Blenzia in kitchen sinks this week: its new products, prices and ads can all be seen from outside.
New products
94 products entered the top results; 31 are new to the category.
- Blenzia 32 Inch Undermount 50/50 Double Bowl Handmade 16…Kitchen sinks · new to the category · adPosition 1$225
- WOWOW Modern 4 in. Centerset Double Handle High Arc…Bathroom sink faucetsPosition 1$62
- Kosmo by Wayfair 58"-60" W x 74" H Frameless Single Sliding Shower…Shower doors · new to the categoryPosition 2$253
- Blenzia 32 Inch Undermount Double Bowl 60/40 18 Gauge 304…Kitchen sinks · adPosition 3$155
- HOPROME 71"×43" Luxury Resin Stone Soaking Bathtub…Bathtubs · new to the category · adPosition 3$2,331
- WoodBridge 57.5"-60" W X 80" H Frameless Single Sliding Shower…Shower doors · adPosition 3$609
Showing 6 of 94.
By brand
- Blenzia6
- Ebern Designs (the retailer’s own brand)6
- Kraus3
- Peorsily3
- Swiss Madison3
- VIBRANTBATH3
- Other brands70
What it shows
Of the 94 products that entered Wayfair’s top results this week, 31 are new to their category; the other 63 were already in it, lower down. Blenzia and Ebern Designs have the most, six each.
Why it matters
The 94 new products at Wayfair are those in the top results this week and not in the four weeks before.
What to do
Compare the prices of the new products at Wayfair with your own: those listed run from $26 to $2,331.
What shoppers search
Ebern Designs leads in 14% of the searches at Wayfair, more than any other brand.
Share of searches led
- Ebern Designs14%
- Glass Warehouse10%
- WoodBridge10%
- TOTO7%
- WaterTech7%
One search per category
- “bathroom vanities”Ebern Designs · 13 October17%ads 50%
- “bathroom faucets”SUNRINX · 16 October13%ads 50%
- “bathroom vanity lighting”Ebern Designs · 14 October25%ads 50%
- “cabinet drawer knobs”GlideRite Hardware and Hickory Hardware tied · 16 October17%ads 46%
- “kitchen faucet”Moen · 18 October29%ads 50%
- “shower doors”EASYWORC and Glass Warehouse tied · 18 October13%ads 50%
- “shower system”EVERSTEIN · 18 October21%ads 50%
- “bathtub”WoodBridge · 18 October25%ads 46%
What it shows
This report has 29 searches at Wayfair, and 20 different brands lead at least one. After Ebern Designs, Glass Warehouse and WoodBridge lead the most, 10% of them each.
Why it matters
The brand shown first depends on the words searched: Ebern Designs leads in 14% of the searches at Wayfair.
What to do
Search the words for your own categories at Wayfair and note which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Who paid for an ad is not visible: the brand shown is the brand on the product.
- The searches are words we chose. How many people make each one is not known.
Cite this report
Altavane Research, “Wayfair weekly report, 3rd week of October 2026”, published 19 October 2026. https://altavane.com/research/wayfair/weekly/october-2026-week-3. Free to quote with a link.