Weekly report
Weekly report for Lowe’s, The Home Depot, Wayfair and Ferguson, 2nd week of October 2026
Robern went from 34% to 17% of the top results for medicine cabinets at Ferguson, the biggest change in this report.
At a glance
- 18%Biggest brand at each of three retailers
- 48%of the top results at Wayfair are ads
- 34% to 17%Biggest change: Robern lost share in medicine cabinets at Ferguson
Key findings
- The biggest brands at three retailers each hold 18% of the top results, the highest of the four.
- Ads are 48% of the top results at Wayfair and 16% at Lowe’s.
- Robern went from 34% to 17% in medicine cabinets at Ferguson.
- 85 products entered the top results at the four retailers; 35 are new to the category.
- Delta leads “kitchen faucet” at Lowe’s with 38%.
About this report
This report covers 2,020 products from 311 brands in the top results of 14 bathroom and kitchen categories at Lowe’s, The Home Depot, Wayfair and Ferguson, 5 to 11 October 2026, and 69 searches. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges since last week
Robern went from 34% to 17% in medicine cabinets at Ferguson.
- RobernMedicine cabinets · Fergusondown, from 34% to 17%
- KrausKitchen faucets · Wayfairup, from 15% to 29%
- Kingston BrassShower heads · Wayfairdown, from 14% to 1%
- InSinkEratorGarbage disposals · Lowe’sup, from 61% to 73%
- TOTOToilets · Wayfairup, from 8% to 19%
- WoodBridgeBathtubs · Wayfairdown, from 23% to 12%
- DeerValleyToilets · Wayfairdown, from 17% to 8%
- DeltaBathroom sink faucets · Lowe’sdown, from 30% to 21%
- FORIOUSKitchen faucets · Wayfairdown, from 12% to 3%
- Mayfair by BemisToilet seats · Wayfairdown, from 24% to 15%
gained share lost share
What it shows
The biggest gain was Kraus in kitchen faucets at Wayfair, from 15% to 29%. One week’s move; the same move next week would make it a trend.
Why it matters
Robern is seen less in medicine cabinets at Ferguson than a week ago: about four places in every 24 lost.
What to do
Find your categories among these moves. Where a competitor gained, as Kraus did in kitchen faucets, look at its new products, prices and ads.
New products
85 products entered the top results at the four retailers; 35 are new to the category.
By retailer
- CASAINC 3-in-1 Matte Black 10-in Dual Head Built-In Shower…Lowe’s · Shower systems · adPosition 3$220
- EVERSTEIN Matte Black Vessel Waterfall Single Hole Bathroom…Lowe’s · Bathroom sink faucets · new to the category · adPosition 3$159
- Kohler Avi 13.5 in. Single Handle Pull Out Sprayer Kitchen…The Home Depot · Kitchen faucets · new to the categoryPosition 3$169
- Delta Foundations Design Series Modern Stainless 14.94…The Home Depot · Kitchen faucets · new to the categoryPosition 6$169
- MEDUNJESS 71"Freestanding Solid Surface Resin Stone BathtubWayfair · Bathtubs · adPosition 1$1,600
- TOTO Neorest LS Dual Flush 1.0 or 0.8 GF Integrated…Wayfair · Toilets · adPosition 1$8,790
- Signature Hardware Quen 48" Freestanding Single Basin Vanity CabinetFerguson · Bathroom vanities · new to the categoryPosition 5$1,259
- Hinkley Lighting Kyra 1 Light Bathroom SconceFerguson · Vanity lightingPosition 8$99
Showing 8 of 85.
By brand
- Signature Hardware (the retailer’s own brand)Ferguson4
- allen + roth (the retailer’s own brand)Lowe’s3
- CozyWayfair3
- Kingston BrassWayfair3
- MoenWayfair3
- DeltaLowe’s2
- Other brands67
What it shows
By retailer, the 85 products that entered the top results this week are 38 at Wayfair, 28 at Lowe’s, 14 at Ferguson and 5 at The Home Depot.
Why it matters
The 85 new products at these retailers are those in the top results this week and not in the four weeks before.
What to do
Open the weekly report for Wayfair, which has the most new products (38), and compare their prices with your own.
What shoppers search
Delta leads “kitchen faucet” at Lowe’s with 38%.
“kitchen faucet”
- Lowe’sDelta · 11 October38%ads 17%
- The Home DepotGlacier Bay, Kohler and Moen tied · 11 October25%
- WayfairMoen · 10 October25%ads 50%
No figures for this search at Ferguson.
“shower doors”
- Lowe’sDelta · 11 October25%ads 17%
- The Home DepotDelta · 11 October42%
- WayfairAbruzzo, EASYWORC, Eogzenw and WoodBridge tied · 11 October13%ads 50%
- FergusonDreamLine · 11 October46%
“shower system”
- Lowe’sDelta · 11 October50%ads 17%
- The Home DepotAmerican Standard, Delta, Kohler and Moen tied · 11 October13%
- WayfairEVERSTEIN · 10 October25%ads 46%
- FergusonDelta and Signature Hardware tied (34% and 33% after rounding) · 11 October34%
Ad share: Lowe’s and Wayfair only.
What it shows
The leaders for “kitchen faucet”: Delta at Lowe’s (38%); Moen at Wayfair (25%); Glacier Bay, Kohler and Moen, tied, at The Home Depot (25% each). Ads are 17% of that search’s top results at Lowe’s and 50% at Wayfair.
Why it matters
The same words, “kitchen faucet”, put a different brand first at each retailer.
What to do
Search “kitchen faucet” yourself at each retailer and note which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Lowe’s results depend on the shopper’s store.
- Who paid for an ad is not visible. At The Home Depot and Ferguson no product is marked as an ad, so a paid place without a mark is not counted.
Cite this report
Altavane Research, “Weekly report for Lowe’s, The Home Depot, Wayfair and Ferguson, 2nd week of October 2026”, published 12 October 2026. https://altavane.com/research/weekly/october-2026-week-2. Free to quote with a link.