Weekly report
Ferguson weekly report, 2nd week of October 2026
Robern went from 34% to 17% of the top results for medicine cabinets, the biggest change in this report.
At a glance
- 18%Biggest brand: Kohler
- 15%of the banner ads each: Hansgrohe and InSinkErator
- 34% to 17%Biggest change: Robern lost share in medicine cabinets
Key findings
- Kohler holds 18% of Ferguson’s top results across bathroom and kitchen categories.
- Hansgrohe and InSinkErator share the most banner ads above Ferguson’s results, 15% each.
- Robern went from 34% to 17% of the top results for medicine cabinets.
- 14 products entered the top results; 7 are new to the category.
- Kohler leads in 30% of the searches at Ferguson, more than any other brand.
About this report
This report covers 298 products from 47 brands in the top results of eleven bathroom and kitchen categories at Ferguson, 5 to 11 October 2026, and 30 searches. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges since last week
Robern went from 34% to 17% of the top results for medicine cabinets.
- RobernMedicine cabinetsdown, from 34% to 17%
- KohlerKitchen sinksdown, from 46% to 38%
- Signature Hardware (the retailer’s own brand)Medicine cabinetsup, from 18% to 25%
- Hinkley LightingVanity lightingdown, from 35% to 29%
- KohlerToilet seatsup, from 48% to 54%
- TOTOToilet seatsdown, from 39% to 33%
- American PrideMedicine cabinetsup, from 4% to 9%
- James Martin VanitiesBathroom vanitiesdown, from 78% to 73%
gained share lost share
What it shows
The biggest gain and the biggest loss are in the same category: in medicine cabinets, Signature Hardware gained (from 18% to 25%) while Robern lost (from 34% to 17%). One week’s move; the same move next week would make it a trend.
Why it matters
Robern is seen less in medicine cabinets at Ferguson than a week ago: about four places in every 24 lost.
What to do
Look at which products took the places Robern gave up in medicine cabinets this week.
New products
14 products entered the top results; 7 are new to the category.
- Signature Hardware Quen 48" Freestanding Single Basin Vanity CabinetBathroom vanities · new to the categoryPosition 5$1,259
- Hinkley Lighting Kyra 1 Light Bathroom SconceVanity lightingPosition 8$99
- James Martin Vanities Hudson 36" Single Free Standing Wood Vanity Cabinet…Bathroom vanities · new to the categoryPosition 9$1,675
- Signature Hardware Theroux 30" Single Vanity Cabinet OnlyBathroom vanities · new to the categoryPosition 11$950
- DreamLine Unidoor 72" High x 27" Wide Hinged Frameless Shower…Shower doors · new to the categoryPosition 13$600
- Hudson Valley Lighting Keswick Single Light 11" Tall Bathroom SconceVanity lightingPosition 14$402
Showing 6 of 14.
By brand
- Signature Hardware (the retailer’s own brand)4
- American Pride2
- DreamLine2
- James Martin Vanities2
- Capital Lighting1
- Hinkley Lighting1
- Other brands2
What it shows
Of the 14 products that entered Ferguson’s top results this week, 7 are new to their category; the other 7 were already in it, lower down. The category with the most is bathroom vanities, with six.
Why it matters
The 14 new products at Ferguson are those in the top results this week and not in the four weeks before.
What to do
Ask your buyer at Ferguson whether more own-brand products are planned: Signature Hardware has four of the 14 new products.
What shoppers search
Kohler leads in 30% of the searches at Ferguson, more than any other brand.
Share of searches led
- Kohler30%
- DreamLine23%
- Delta13%
- Miseno7%
- TOTO7%
One search per category
- “modern bathroom vanities”Miseno · 11 October34%
- “modern bathroom faucets”Delta · 10 October38%
- “modern toilets”TOTO · 7 October59%
- “contemporary cabinet knobs”Emtek · 11 October59%
- “all kitchen faucets”Delta · 10 October46%
- “farmhouse kitchen sinks”Kohler · 5 October50%
- “shower doors”DreamLine · 11 October46%
- “shower system”Delta and Signature Hardware tied (34% and 33% after rounding) · 11 October34%
What it shows
This report has 30 searches at Ferguson, and 11 different brands lead at least one. After Kohler, DreamLine leads the most, 23% of them. For “modern bathroom vanities”, the leader is Miseno with 34% of the top results.
Why it matters
The brand shown first depends on the words searched: Kohler leads in 30% of the searches at Ferguson.
What to do
Search the words for your own categories at Ferguson and note which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- At Ferguson no product is marked as an ad, so a paid place without a mark is not counted, and many banner ads name no brand.
- The searches are words we chose. How many people make each one is not known.
Cite this report
Altavane Research, “Ferguson weekly report, 2nd week of October 2026”, published 12 October 2026. https://altavane.com/research/ferguson/weekly/october-2026-week-2. Free to quote with a link.