Weekly report
Ferguson weekly report, 1st week of October 2026
DreamLine went from 42% to 54% of the top results for shower doors.
At a glance
- 18%Biggest brand: Kohler
- 15%of the banner ads at Ferguson are for InSinkErator
- 42% to 54%One of the biggest changes: DreamLine gained share
Key findings
- Kohler holds 18% of Ferguson’s top results across bathroom and kitchen categories.
- InSinkErator is on 15% of the banner ads above Ferguson’s results, more than any other brand.
- DreamLine went from 42% to 54% of the top results for shower doors.
- 47 products entered the top results; 27 are new to the category.
- Kohler leads in 27% of the searches at Ferguson, more than any other brand.
About this report
This report covers 341 products from 47 brands in the top results of eleven bathroom and kitchen categories at Ferguson, 28 September to 4 October 2026, and 30 searches. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges since last week
DreamLine went from 42% to 54% of the top results for shower doors.
- DreamLineShower doorsup, from 42% to 54%
- RobernMedicine cabinetsdown, from 46% to 34%
- Miseno (the retailer’s own brand)Shower doorsdown, from 29% to 18%
- InSinkEratorGarbage disposalsup, from 69% to 76%
- Minka LaveryVanity lightingdown, from 14% to 7%
- BrizoShower headsdown, from 36% to 30%
- Hinkley LightingVanity lightingup, from 29% to 35%
- James Martin VanitiesBathroom vanitiesdown, from 84% to 78%
gained share lost share
What it shows
The biggest loss was Robern in medicine cabinets, from 46% to 34%. Of the eight moves charted, three are gains and five are losses. One week’s move; the same move next week would make it a trend.
Why it matters
DreamLine is seen more in shower doors at Ferguson than a week ago: about three places in every 24 gained.
What to do
Look at what changed for DreamLine in shower doors this week: its new products, prices and ads can all be seen from outside.
New products
47 products entered the top results; 27 are new to the category.
- Delta Lineax 1.2 GPM Widespread Bathroom FaucetBathroom sink faucetsPosition 1$232
- Signature Hardware Greyfield 1.2 GPM Low Angle Widespread Bathroom…Bathroom sink faucetsPosition 4$527
- Hinkley Lighting McKenna 15" Tall Bathroom SconceVanity lightingPosition 7$139
- Pfister Hillstone 1.2 GPM Widespread Bathroom FaucetBathroom sink faucetsPosition 7$455
- Delta Bonacci 1.2 GPM Single Hole Bathroom FaucetBathroom sink faucets · new to the categoryPosition 8$359
- DreamLine Mirage-X 72" High x 56" to 60" Width Sliding…Shower doors · new to the categoryPosition 8$1,070
Showing 6 of 47.
By brand
- Signature Hardware (the retailer’s own brand)4
- DreamLine3
- Kohler3
- American Pride2
- Delta2
- Elkay2
- Other brands31
What it shows
Of the 47 products that entered Ferguson’s top results this week, 27 are new to their category; the other 20 were already in it, lower down.
Why it matters
The 47 new products at Ferguson are those in the top results this week and not in the four weeks before.
What to do
Ask your buyer at Ferguson whether more own-brand products are planned: Signature Hardware has four of the 47 new products.
What shoppers search
Kohler leads in 27% of the searches at Ferguson, more than any other brand.
Share of searches led
- Kohler27%
- DreamLine23%
- Miseno10%
- Delta7%
- Schaub and Company7%
One search per category
- “modern bathroom vanities”Miseno · 4 October38%
- “modern bathroom faucets”Delta · 3 October38%
- “modern toilets”TOTO · 30 September63%
- “all bathroom lighting”Elegant Lighting and Innovations Lighting tied · 2 October25%
- “contemporary cabinet knobs”Emtek · 4 October59%
- “all kitchen faucets”Delta · 3 October46%
- “farmhouse kitchen sinks”Kohler · 28 September62%
- “shower doors”DreamLine · 4 October58%
What it shows
This report has 30 searches at Ferguson, and 11 different brands lead at least one. After Kohler, DreamLine leads the most, 23% of them. For “modern bathroom vanities”, the leader is Miseno with 38% of the top results.
Why it matters
The brand shown first depends on the words searched: Kohler leads in 27% of the searches at Ferguson.
What to do
Search the words for your own categories at Ferguson and note which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- At Ferguson no product is marked as an ad, so a paid place without a mark is not counted, and many banner ads name no brand.
- The searches are words we chose. How many people make each one is not known.
Cite this report
Altavane Research, “Ferguson weekly report, 1st week of October 2026”, published 5 October 2026. https://altavane.com/research/ferguson/weekly/october-2026-week-1. Free to quote with a link.