Weekly report
Ferguson weekly report, 4th week of September 2026
Kichler went from 23% to 13% of the top results for vanity lighting.
At a glance
- 18%Biggest brand: Kohler
- 21%of the banner ads at Ferguson are for ProFlo
- 23% to 13%One of the biggest changes: Kichler lost share
Key findings
- Kohler holds 18% of Ferguson’s top results across bathroom and kitchen categories.
- ProFlo is on 21% of the banner ads above Ferguson’s results, more than any other brand.
- Kichler went from 23% to 13% of the top results for vanity lighting.
- 27 products entered the top results; 8 are new to the category.
- Kohler leads in 29% of the searches at Ferguson, more than any other brand.
About this report
This report covers 318 products from 42 brands in the top results of eleven bathroom and kitchen categories at Ferguson, 21 to 27 September 2026, and 28 searches. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges since last week
Kichler went from 23% to 13% of the top results for vanity lighting.
- KichlerVanity lightingdown, from 23% to 13%
- SterlingBathtubsup, from 7% to 17%
- Hinkley LightingVanity lightingup, from 20% to 29%
- Signature Hardware (the retailer’s own brand)Bathroom vanitiesup, from 8% to 16%
- American StandardBathtubsdown, from 28% to 21%
- KohlerBathtubsdown, from 36% to 29%
- James Martin VanitiesBathroom vanitiesdown, from 90% to 84%
- FrankeGarbage disposalsup, from 0% to 4%
gained share lost share
What it shows
The biggest gain was Sterling in bathtubs, from 7% to 17%. Of the eight moves charted, four are gains and four are losses. One week’s move; the same move next week would make it a trend.
Why it matters
Kichler is seen less in vanity lighting at Ferguson than a week ago: about two places in every 24 lost.
What to do
Look at which products took the places Kichler gave up in vanity lighting this week.
New products
27 products entered the top results; 8 are new to the category.
- Hinkley Lighting Thistledown 1 Light Bathroom SconceVanity lighting · new to the categoryPosition 7$40
- James Martin Vanities Bristol 30" Single Basin Hardwood Vanity Cabinet…Bathroom vanities · new to the categoryPosition 7$1,447
- Hinkley Lighting Sawyer 1 Light 11" Tall Bathroom SconceVanity lighting · new to the categoryPosition 8$179
- Kohler Levity Plus 81-5/8" High x 59-5/8" Wide Sliding…Shower doorsPosition 8$1,149
- Kohler Levity Plus 81-5/8" High x 59-5/8" Wide Sliding…Shower doorsPosition 11$1,021
- Signature Hardware Claudia 36" Mahogany Single Basin Vanity CabinetBathroom vanities · new to the categoryPosition 11$1,349
Showing 6 of 27.
By brand
- James Martin Vanities4
- Kohler4
- Signature Hardware (the retailer’s own brand)4
- DreamLine3
- Hinkley Lighting3
- Miseno (the retailer’s own brand)2
- Other brands7
What it shows
Of the 27 products that entered Ferguson’s top results this week, 8 are new to their category; the other 19 were already in it, lower down. The category with the most is shower doors, with eight.
Why it matters
The 27 new products at Ferguson are those in the top results this week and not in the four weeks before.
What to do
Compare the prices of the new products at Ferguson with your own: those listed run from $35 to $2,695.
What shoppers search
Kohler leads in 29% of the searches at Ferguson, more than any other brand.
Share of searches led
- Kohler29%
- DreamLine21%
- Delta14%
- Miseno7%
- Schaub and Company7%
One search per category
- “bathroom vanity sets”Miseno · 24 September63%
- “modern bathroom faucets”Delta · 26 September38%
- “modern toilets”TOTO · 23 September59%
- “all bathroom lighting”Progress Lighting · 25 September17%
- “traditional cabinet knobs”Schaub and Company · 22 September42%
- “all kitchen faucets”Delta · 26 September34%
- “farmhouse kitchen sinks”Kohler · 21 September58%
- “shower doors”DreamLine · 27 September46%
What it shows
This report has 28 searches at Ferguson, and 10 different brands lead at least one. After Kohler, DreamLine leads the most, 21% of them. For “bathroom vanity sets”, the leader is Miseno with 63% of the top results.
Why it matters
The brand shown first depends on the words searched: Kohler leads in 29% of the searches at Ferguson.
What to do
Search the words for your own categories at Ferguson and note which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- At Ferguson no product is marked as an ad, so a paid place without a mark is not counted, and many banner ads name no brand.
- The searches are words we chose. How many people make each one is not known.
Cite this report
Altavane Research, “Ferguson weekly report, 4th week of September 2026”, published 2 October 2026. https://altavane.com/research/ferguson/weekly/september-2026-week-4. Free to quote with a link.