Weekly report
Ferguson weekly report, 3rd week of September 2026
American Standard went from 35% to 28% of the top results for bathtubs.
At a glance
- 18%Biggest brand: Kohler
- 20%of the banner ads at Ferguson are for ProFlo
- 35% to 28%One of the biggest changes: American Standard lost share
Key findings
- Kohler holds 18% of Ferguson’s top results across bathroom and kitchen categories.
- ProFlo is on 20% of the banner ads above Ferguson’s results, more than any other brand.
- American Standard went from 35% to 28% of the top results for bathtubs.
- 10 products entered the top results; 3 are new to the category.
- Kohler leads in 33% of the searches at Ferguson, more than any other brand.
About this report
This report covers 322 products from 45 brands in the top results of eleven bathroom and kitchen categories at Ferguson, 14 to 20 September 2026, and 27 searches. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges since last week
American Standard went from 35% to 28% of the top results for bathtubs.
- American StandardBathtubsdown, from 35% to 28%
- SterlingBathtubsup, from 0% to 7%
- Miseno (the retailer’s own brand)Shower systemsup, from 2% to 7%
- DeltaShower systemsdown, from 39% to 35%
- KohlerBathtubsdown, from 40% to 36%
- BrizoShower headsdown, from 38% to 35%
- DreamLineShower doorsdown, from 44% to 41%
- James Martin VanitiesBathroom vanitiesdown, from 93% to 90%
gained share lost share
What it shows
The biggest gain and the biggest loss are in the same category: in bathtubs, Sterling gained (from 0% to 7%) while American Standard lost (from 35% to 28%). One week’s move; the same move next week would make it a trend.
Why it matters
American Standard is seen less in bathtubs at Ferguson than a week ago: about two places in every 24 lost.
What to do
Look at which products took the places American Standard gave up in bathtubs this week.
New products
10 products entered the top results; 3 are new to the category.
- DreamLine Infinity-Z 56-60" W x 72" H Semi Frameless Sliding…Shower doors · new to the categoryPosition 12$600
- Signature Hardware Greyfield Simple Select Pressure Balanced Shower…Shower systemsPosition 18$1,433
- Miseno Breeze 40 in. L x 40 in. W x 77 in. H Round Corner…Shower doors · new to the categoryPosition 19$1,476
- Signature Hardware Lentz Pressure Balanced Shower SystemShower systemsPosition 20$1,302
- InSinkErator Advanced Series Disposer (Pro) Pro Cover Control…Garbage disposalsPosition 21$439
- Miseno Elysa Pressure Balanced Shower SystemShower systemsPosition 22$967
Showing 6 of 10.
By brand
- Miseno (the retailer’s own brand)3
- Signature Hardware (the retailer’s own brand)2
- DreamLine1
- InSinkErator1
- Kohler1
- Pfister1
- Other brands1
What it shows
Of the 10 products that entered Ferguson’s top results this week, 3 are new to their category; the other 7 were already in it, lower down.
Why it matters
The 10 new products at Ferguson are those in the top results this week and not in the four weeks before.
What to do
Ask your buyer at Ferguson whether more own-brand products are planned: Miseno has three of the 10 new products.
What shoppers search
Kohler leads in 33% of the searches at Ferguson, more than any other brand.
Share of searches led
- Kohler33%
- DreamLine26%
- Delta15%
- Schaub and Company7%
- TOTO7%
One search per category
- “bathroom vanity sets”Miseno · 17 September63%
- “modern bathroom faucets”Delta · 19 September38%
- “modern toilets”TOTO · 16 September67%
- “traditional cabinet knobs”Schaub and Company · 15 September38%
- “all kitchen faucets”Delta · 19 September34%
- “farmhouse kitchen sinks”Kohler · 14 September58%
- “shower doors”DreamLine · 20 September42%
- “shower system”Delta and Signature Hardware tied (34% and 33% after rounding) · 20 September34%
What it shows
This report has 27 searches at Ferguson, and 8 different brands lead at least one. After Kohler, DreamLine leads the most, 26% of them. For “bathroom vanity sets”, the leader is Miseno with 63% of the top results.
Why it matters
The brand shown first depends on the words searched: Kohler leads in 33% of the searches at Ferguson.
What to do
Search the words for your own categories at Ferguson and note which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- At Ferguson no product is marked as an ad, so a paid place without a mark is not counted, and many banner ads name no brand.
- The searches are words we chose. How many people make each one is not known.
Cite this report
Altavane Research, “Ferguson weekly report, 3rd week of September 2026”, published 25 September 2026. https://altavane.com/research/ferguson/weekly/september-2026-week-3. Free to quote with a link.