Weekly report
Weekly report for Lowe’s, The Home Depot, Wayfair and Ferguson, 3rd week of September 2026
Kohler went from 31% to 15% of the top results for toilet seats at Wayfair, the biggest change in this report.
At a glance
- 18%Biggest brands: Glacier Bay and Kohler, at two retailers
- 45%of the top results at Wayfair are ads
- 31% to 15%Biggest change: Kohler lost share in toilet seats at Wayfair
Key findings
- Glacier Bay at The Home Depot and Kohler at Ferguson each hold 18% of the top results, the highest of the four retailers.
- Ads are 45% of the top results at Wayfair and 17% at Lowe’s.
- Kohler went from 31% to 15% in toilet seats at Wayfair.
- 101 products entered the top results at the four retailers; 33 are new to the category.
- Moen leads “kitchen faucet” at The Home Depot with 42%.
About this report
This report covers 2,037 products from 313 brands in the top results of 14 bathroom and kitchen categories at Lowe’s, The Home Depot, Wayfair and Ferguson, 14 to 20 September 2026, and 67 searches. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges since last week
Kohler went from 31% to 15% in toilet seats at Wayfair.
- KohlerToilet seats · Wayfairdown, from 31% to 15%
- Kingston BrassBathroom sink faucets · Wayfairdown, from 14% to 2%
- CozyKitchen sinks · Wayfairup, from 13% to 24%
- FORIOUSBathroom sink faucets · Wayfairup, from 5% to 16%
- FORIOUSKitchen faucets · Wayfairdown, from 26% to 15%
- DeerValleyBathtubs · Wayfairup, from 4% to 14%
- KrausKitchen sinks · Wayfairup, from 1% to 11%
- ArielBathroom vanities · Wayfairup, from 2% to 11%
- KarranKitchen sinks · Wayfairdown, from 14% to 5%
- Swiss MadisonKitchen faucets · Wayfairup, from 0% to 9%
gained share lost share
What it shows
The two biggest gains were the same size: Cozy in kitchen sinks at Wayfair, from 13% to 24%, and FORIOUS in bathroom sink faucets at Wayfair, from 5% to 16%. One week’s move; the same move next week would make it a trend.
Why it matters
Kohler is seen less in toilet seats at Wayfair than a week ago: about four places in every 24 lost.
What to do
Find your categories among these moves. Where a competitor gained, as Cozy did in kitchen sinks, look at its new products, prices and ads.
New products
101 products entered the top results at the four retailers; 33 are new to the category.
By retailer
- HOROW Artistic Bidet White(Foam Shield) Dual Flush…Lowe’s · Toilets · new to the category · adPosition 3$1,299
- Millennium Lighting Camellia 22-in 3 Light Brushed NickelLowe’s · Vanity lighting · new to the category · adPosition 3$93
- Abruzzo 72 in. Wall-Mounted Bath Vanity Double SinkThe Home Depot · Bathroom vanities · new to the categoryPosition 5$1,248
- Home Decorators Collection Waverly 58 1/2 in.The Home Depot · Shower doors · new to the categoryPosition 5$699
- TOTO Neorest NX1 Dual Flush 1.0 or 0.8 GPF Toilet…Wayfair · Toilets · new to the category · adPosition 1$11,452
- Eogzenw 56" - 60" W x 74'' H Double Sliding Frameless…Wayfair · Shower doors · adPosition 3$380
- DreamLine Infinity-Z 56-60" W x 72" H Semi Frameless Sliding…Ferguson · Shower doors · new to the categoryPosition 12$600
- Signature Hardware Greyfield Simple Select Pressure Balanced Shower…Ferguson · Shower systemsPosition 18$1,433
Showing 8 of 101.
By brand
- Ebern Designs (the retailer’s own brand)Wayfair4
- Origin 21 (the retailer’s own brand)Lowe’s3
- HansgroheWayfair3
- Latitude Run (the retailer’s own brand)Wayfair3
- Miseno (the retailer’s own brand)Ferguson3
- allen + roth (the retailer’s own brand)Lowe’s2
- Other brands83
What it shows
By retailer, the 101 products that entered the top results this week are 59 at Wayfair, 26 at Lowe’s, 10 at Ferguson and 6 at The Home Depot.
Why it matters
The 101 new products at these retailers are those in the top results this week and not in the four weeks before.
What to do
Open the weekly report for Wayfair, which has the most new products (59), and compare their prices with your own.
What shoppers search
Moen leads “kitchen faucet” at The Home Depot with 42%.
“kitchen faucet”
- Lowe’sDelta33%ads 17%
- The Home DepotMoen42%
- WayfairFORIOUS25%ads 42%
No figures for this search at Ferguson.
“shower doors”
- Lowe’sDelta29%ads 17%
- The Home DepotDelta42%
- WayfairAbruzzo21%ads 50%
- FergusonDreamLine42%
“shower system”
- Lowe’sDelta50%ads 17%
- The Home DepotAKDY and Delta tied13%
- WayfairEVERSTEIN42%ads 50%
- FergusonDelta and Signature Hardware tied (34% and 33% after rounding)34%
Search results on 20 September.
Ad share: Lowe’s and Wayfair only.
What it shows
The leaders for “kitchen faucet”: Delta at Lowe’s (33%); Moen at The Home Depot (42%); FORIOUS at Wayfair (25%). Ads are 17% of that search’s top results at Lowe’s and 42% at Wayfair.
Why it matters
The same words, “kitchen faucet”, put a different brand first at each retailer.
What to do
Search “kitchen faucet” yourself at each retailer and note which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Lowe’s results depend on the shopper’s store.
- Who paid for an ad is not visible. At The Home Depot and Ferguson no product is marked as an ad, so a paid place without a mark is not counted.
Cite this report
Altavane Research, “Weekly report for Lowe’s, The Home Depot, Wayfair and Ferguson, 3rd week of September 2026”, published 25 September 2026. https://altavane.com/research/weekly/september-2026-week-3. Free to quote with a link.