Weekly report
The Home Depot weekly report, 3rd week of September 2026
Glacier Bay went from 49% to 42% of the top results for kitchen sinks, the biggest change in this report.
At a glance
- 18%Biggest brand: Glacier Bay
- 12%of the banner ads are for Pfister
- 49% to 42%Biggest change: Glacier Bay lost share in kitchen sinks
Key findings
- Glacier Bay holds 18% of The Home Depot’s top results across bathroom and kitchen categories.
- Pfister is on 12% of the banner ads above The Home Depot’s results, more than any other brand.
- Glacier Bay went from 49% to 42% of the top results for kitchen sinks.
- 6 products entered the top results; 2 are new to the category.
- Delta and Kohler lead the most searches at The Home Depot, 13% each.
About this report
This report covers 318 products from 34 brands in the top results of eleven bathroom and kitchen categories at The Home Depot, 14 to 20 September 2026, and 31 searches. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges since last week
Glacier Bay went from 49% to 42% of the top results for kitchen sinks.
- Glacier Bay (the retailer’s own brand)Kitchen sinksdown, from 49% to 42%
- Glacier Bay (the retailer’s own brand)Kitchen faucetsdown, from 31% to 25%
- EVERSTEINShower systemsdown, from 8% to 3%
- DeerValleyKitchen sinksup, from 3% to 7%
- DeltaBathtubsdown, from 27% to 23%
- Glacier Bay (the retailer’s own brand)Bathroom vanitiesup, from 24% to 28%
- KohlerKitchen sinksup, from 9% to 13%
- MoenBathroom sink faucetsup, from 18% to 22%
gained share lost share
What it shows
Four gains share the biggest size; one is DeerValley in kitchen sinks, from 3% to 7%. One week’s move; the same move next week would make it a trend.
Why it matters
Glacier Bay is seen less in kitchen sinks at The Home Depot than a week ago: about two places in every 24 lost.
What to do
Look at which products took the places Glacier Bay gave up in kitchen sinks this week.
New products
6 products entered the top results; 2 are new to the category.
- Abruzzo 72 in. Wall-Mounted Bath Vanity Double SinkBathroom vanities · new to the categoryPosition 5$1,248
- Home Decorators Collection Waverly 58 1/2 in.Shower doors · new to the categoryPosition 5$699
- Ariel Hepburn 48 in. Single Sink Freestanding Bathroom…Bathroom vanitiesPosition 20$1,529
- Home Decorators Collection Doveton 48 in. Single Sink Freestanding Dark Walnut…Bathroom vanitiesPosition 21$699
- Glacier Bay 25 in. Single Sink Pearl Gray Freestanding Bath…Bathroom vanitiesPosition 22$159
- Kohler Sundae Brass Bathroom Faucet (8 in.)Bathroom sink faucetsPosition 22$439
By brand
- Home Decorators Collection (the retailer’s own brand)2
- Abruzzo1
- Ariel1
- Glacier Bay (the retailer’s own brand)1
- Kohler1
What it shows
Of the 6 products that entered The Home Depot’s top results this week, 2 are new to their category; the other 4 were already in it, lower down. The category with the most is bathroom vanities, with four.
Why it matters
The 6 new products at The Home Depot are those in the top results this week and not in the four weeks before.
What to do
Ask your buyer at The Home Depot whether more own-brand products are planned: Home Decorators Collection has two of the 6 new products.
What shoppers search
Delta and Kohler lead the most searches at The Home Depot, 13% each.
Share of searches led
- Delta13%
- Kohler13%
- DreamLine10%
- Glacier Bay10%
- American Standard6%
One search per category
- “bathroom faucets”Delta, Glacier Bay and Moen tied · 18 September21%
- “cabinet knobs”Liberty · 18 September100%
- “kitchen faucet”Moen · 20 September42%
- “kitchen sink”Glacier Bay · 20 September42%
- “shower doors”Delta · 20 September42%
- “shower system”AKDY and Delta tied · 20 September13%
- “bathtub”Bootz Industries · 20 September38%
- “toilet seat”Bemis · 20 September38%
What it shows
This report has 31 searches at The Home Depot, and 16 different brands lead at least one. After the leaders, DreamLine and Glacier Bay lead the most, 10% of them each.
Why it matters
The brand shown first depends on the words searched: no brand leads in more than 13% of the searches at The Home Depot.
What to do
Search the words for your own categories at The Home Depot and note which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- At The Home Depot no product is marked as an ad, so a paid place without a mark is not counted, and many banner ads name no brand.
- The searches are words we chose. How many people make each one is not known.
Cite this report
Altavane Research, “The Home Depot weekly report, 3rd week of September 2026”, published 25 September 2026. https://altavane.com/research/the-home-depot/weekly/september-2026-week-3. Free to quote with a link.