Monthly category report
Shower heads at Lowe’s, September 2026
Delta went from 39% to 30% of the top results since August, the biggest change in this report.
At a glance
- 30%Biggest brand: Delta
- 17%of the top results are ads
- 39% to 30%Biggest change: Delta lost share
Key findings
- Delta leads with 30% of the top results.
- Ads are 17% of the top results. Kohler is on 92% of them, more than any other brand.
- Delta went from 39% to 30% of the top results since August.
- 6 products entered the top results; 3 are new to the category.
- Delta leads “shower heads” with 42% of the top results.
About this report
This report covers 58 products from 9 brands in the top results for shower heads at Lowe’s, 1 to 30 September 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges this month
Delta went from 39% to 30% of the top results since August.
- Deltadown, from 39% to 30%
- allen + roth (the retailer’s own brand)up, from 1% to 6%
- Kohlerup, from 13% to 16%
gained share lost share
What it shows
The biggest gain was allen + roth, from 1% to 6%. Two brands gained 3% or more and one brand lost 3% or more. The brand allen + roth also has one product among the new products below.
Why it matters
Delta is seen less in shower heads at Lowe’s than in August: about two places in every 24 lost.
What to do
Look at which products took the places Delta gave up in shower heads; the new products below are a start.
New products
6 products entered the top results; 3 are new to the category.
- allen + roth Lillian 4 -Spray Brushed Gold 5.91-in Round…Position 3$64
- Kohler Premise 3 -Spray Matte Black 6-in Round Shower Headnew to the category · adPosition 8$137
- Moen Magnetix Engage 6.0 -Spray Matte Black High…new to the categoryPosition 16$109
- Danco Versa Spray 1.0 -Spray White 2-in Round High…Position 19$17
- Moen Verso Magnetix 8.0 -Spray Chrome 7-in Round Rain…new to the categoryPosition 22$119
- Moen HydroEnergetix 8.0 -Spray Chrome 4.75-in Round…Position 24$40
By brand
- Moen3
- allen + roth (the retailer’s own brand)1
- Danco1
- Kohler1
What it shows
Of the 6 products that entered the top results in September, 3 are new to the category; the other 3 were already in it, lower down. Moen has the most, three. The best-placed new product is from allen + roth, at position 3, priced at $64.
Why it matters
The 6 new products for shower heads at Lowe’s are those in the top results in September and not in the four weeks before.
What to do
Compare the prices of the new products with your own in shower heads: those listed run from $17 to $137.
What shoppers search
Delta leads “shower heads” with 42% of the top results.
- “shower heads”Delta42%ads 17%
Search results on 21 September.
What it shows
Behind Delta in “shower heads” are Moen (21%) and Project Source (17%). Ads are 17% of the top results for “shower heads”. Delta is also the biggest brand on the category page, with 30%.
Why it matters
Delta leads both the category page and “shower heads” at Lowe’s, so the two ways into shower heads show the same brand first.
What to do
Search “shower heads” at Lowe’s and see which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Lowe’s results depend on the shopper’s store.
- Who paid for an ad is not visible: the brand shown is the brand on the product.
Cite this report
Altavane Research, “Shower heads at Lowe’s, September 2026”, published 2 October 2026. https://altavane.com/research/lowes/shower-heads/september-2026. Free to quote with a link.