Weekly report
Lowe’s weekly report, 1st week of September 2026
Kohler went from 9% to 17% of the top results for shower heads, the biggest change in this report.
At a glance
- 17%Biggest brand: allen + roth
- 16%of the top results at Lowe’s are ads
- 9% to 17%Biggest change: Kohler gained share in shower heads
Key findings
- The brand allen + roth holds 17% of Lowe’s top results across bathroom and kitchen categories.
- Ads are 16% of Lowe’s top results. Kohler is on 25% of them, more than any other brand.
- Kohler went from 9% to 17% of the top results for shower heads.
- 25 products entered the top results; 13 are new to the category.
- Delta leads in 35% of the searches at Lowe’s, more than any other brand.
About this report
This report covers 548 products from 84 brands in the top results of 14 bathroom and kitchen categories at Lowe’s, 31 August to 6 September 2026, and 23 searches. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges since last week
Kohler went from 9% to 17% of the top results for shower heads.
- KohlerShower headsup, from 9% to 17%
- allen + roth (the retailer’s own brand)Cabinet knobsdown, from 58% to 52%
- American StandardBathtubsup, from 6% to 12%
- DeltaShower headsdown, from 39% to 33%
- KohlerKitchen faucetsup, from 8% to 14%
- MoenShower headsdown, from 31% to 25%
- DeltaBathroom sink faucetsup, from 19% to 24%
- KohlerShower systemsup, from 14% to 19%
gained share lost share
What it shows
Three losses share the biggest size; one is allen + roth in cabinet knobs, from 58% to 52%. One week’s move; the same move next week would make it a trend.
Why it matters
Kohler is seen more in shower heads at Lowe’s than a week ago: about two places in every 24 gained.
What to do
Look at what changed for Kohler in shower heads this week: its new products, prices and ads can all be seen from outside.
New products
25 products entered the top results; 13 are new to the category.
- allen + roth Lillian 4 -Spray Brushed Gold 5.91-in RoundShower headsPosition 3$55
- TcwVwc Matte Black 56 to 60Shower doors · new to the category · adPosition 3$380
- allen + roth Harlow Simplefit Brushed Gold Single HandleKitchen faucets · new to the categoryPosition 4$139
- EVERSTEIN Brushed Gold 3-Hole 8 in.Widespread Bathroom Sink…Bathroom sink faucets · new to the category · adPosition 6$199
- Kohler Embark 30-in x 26-in Surface/Recessed MountMedicine cabinets · new to the category · adPosition 6$384
- TETOTE 30x26 Inch LED Medicine CabinetMedicine cabinets · new to the category · adPosition 6$340
Showing 6 of 25.
By brand
- allen + roth (the retailer’s own brand)6
- Kohler5
- EVERSTEIN2
- Sprite2
- American Standard1
- Delta1
- Other brands8
What it shows
Of the 25 products that entered Lowe’s top results this week, 13 are new to their category; the other 12 were already in it, lower down. The category with the most is shower heads, with four.
Why it matters
The 25 new products at Lowe’s are those in the top results this week and not in the four weeks before.
What to do
Ask your buyer at Lowe’s whether more own-brand products are planned: allen + roth has six of the 25 new products.
What shoppers search
Delta leads in 35% of the searches at Lowe’s, more than any other brand.
Share of searches led
- Delta35%
- allen + roth22%
- DreamLine9%
- Kohler9%
- DeerValley4%
One search per category
- “bathroom vanity”allen + roth38%ads 17%
- “toilet bowl”Kohler42%ads 17%
- “wall sconce”allen + roth42%ads 17%
- “cabinet knobs”allen + roth67%ads 17%
- “kitchen faucet”Delta38%ads 17%
- “kitchen sink”allen + roth and Kraus tied25%ads 17%
- “shower doors”Delta25%ads 17%
- “shower system”Delta54%ads 17%
Search results on 6 September.
What it shows
This report has 23 searches at Lowe’s, and 10 different brands lead at least one. After Delta, allen + roth leads the most, 22% of them. Ads are 17% of the top results in every search charted.
Why it matters
The brand shown first depends on the words searched: Delta leads in 35% of the searches at Lowe’s.
What to do
Search the words for your own categories at Lowe’s and note which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Lowe’s results depend on the shopper’s store.
- Who paid for an ad is not visible: the brand shown is the brand on the product.
Cite this report
Altavane Research, “Lowe’s weekly report, 1st week of September 2026”, published 2 October 2026. https://altavane.com/research/lowes/weekly/september-2026-week-1. Free to quote with a link.