Weekly report
Weekly report for Lowe’s, The Home Depot, Wayfair and Ferguson, 1st week of September 2026
Kohler went from 9% to 17% of the top results for shower heads at Lowe’s, the biggest change in this report.
At a glance
- 22%Biggest brand: Kohler at Ferguson
- 42%of the top results at Wayfair are ads
- 9% to 17%Biggest change: Kohler gained share in shower heads at Lowe’s
Key findings
- Kohler holds 22% of the top results at Ferguson, the highest of the four retailers.
- Ads are 42% of the top results at Wayfair and 16% at Lowe’s.
- Kohler went from 9% to 17% in shower heads at Lowe’s.
- 27 products entered the top results at the four retailers; 14 are new to the category.
- Delta leads “shower doors” at Lowe’s (25%) and The Home Depot (42%).
About this report
This report covers 1,512 products from 256 brands in the top results of 14 bathroom and kitchen categories at Lowe’s, The Home Depot, Wayfair and Ferguson, 31 August to 6 September 2026, and 27 searches. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges since last week
Kohler went from 9% to 17% in shower heads at Lowe’s.
- KohlerShower heads · Lowe’sup, from 9% to 17%
- allen + roth (the retailer’s own brand)Cabinet knobs · Lowe’sdown, from 58% to 52%
- American StandardBathtubs · Lowe’sup, from 6% to 12%
- DeltaShower heads · Lowe’sdown, from 39% to 33%
- KohlerKitchen faucets · Lowe’sup, from 8% to 14%
- MoenShower heads · Lowe’sdown, from 31% to 25%
- DeltaBathroom sink faucets · Lowe’sup, from 19% to 24%
- KohlerShower systems · Lowe’sup, from 14% to 19%
- MoenBathroom sink faucets · Lowe’sdown, from 18% to 13%
- MoenKitchen faucets · Lowe’sdown, from 30% to 25%
- The Home DepotNo brand moved a full percent this week.
- WayfairChanges start in the 2nd week of September.
- FergusonChanges start in the 2nd week of September.
gained share lost share
What it shows
Three losses share the biggest size; one is allen + roth in cabinet knobs at Lowe’s, from 58% to 52%. At The Home Depot, no brand moved a full percent this week. For Wayfair and Ferguson, changes start in the 2nd week of September. One week’s move; the same move next week would make it a trend.
Why it matters
Kohler is seen more in shower heads at Lowe’s than a week ago: about two places in every 24 gained.
What to do
Find your categories among these moves. Where a competitor gained, as Kohler did in shower heads, look at its new products, prices and ads.
New products
27 products entered the top results at the four retailers; 14 are new to the category.
By retailer
- Lowe’s25
- The Home Depot2
- WayfairNew products start in the 2nd week of September.
- FergusonNew products start in the 2nd week of September.
- allen + roth Lillian 4 -Spray Brushed Gold 5.91-in RoundLowe’s · Shower headsPosition 3$55
- TcwVwc Matte Black 56 to 60Lowe’s · Shower doors · new to the category · adPosition 3$380
- Delta Classic 500 Alcove Bathing and Showering Systems…The Home Depot · Shower doors · new to the categoryPosition 9$249
- Sterling 60 in. x 30 in. Soaking BathtubThe Home Depot · BathtubsPosition 24$349
Showing 4 of 27.
By brand
- allen + roth (the retailer’s own brand)Lowe’s6
- KohlerLowe’s5
- EVERSTEINLowe’s2
- SpriteLowe’s2
- American StandardLowe’s1
- DeltaLowe’s1
- Other brands10
What it shows
By retailer, the 27 products that entered the top results this week are 25 at Lowe’s and 2 at The Home Depot. For Wayfair and Ferguson, new products start in the 2nd week of September.
Why it matters
The 27 new products at these retailers are those in the top results this week and not in the four weeks before.
What to do
Open the weekly report for Lowe’s, which has the most new products (25), and compare their prices with your own.
What shoppers search
Delta leads “shower doors” at Lowe’s (25%) and The Home Depot (42%).
“shower doors”
- Lowe’sDelta25%ads 17%
- The Home DepotDelta42%
- WayfairAbruzzo21%ads 0%
- FergusonDreamLine46%
“kitchen faucet”
- Lowe’sDelta38%ads 17%
- The Home DepotGlacier Bay58%
No figures for this search at Wayfair and Ferguson.
“drop in kitchen sink”
- Lowe’sElkay42%ads 0%
- The Home DepotKohler42%
No figures for this search at Wayfair and Ferguson.
Search results on 6 September.
Ad share: Lowe’s and Wayfair only.
What it shows
The leaders for “shower doors”: Delta at Lowe’s (25%) and The Home Depot (42%); Abruzzo at Wayfair (21%); DreamLine at Ferguson (46%). Ads are 17% of that search’s top results at Lowe’s and 0% at Wayfair.
Why it matters
The same words, “shower doors”, put a different brand first at some retailers.
What to do
Search “shower doors” yourself at each retailer and note which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Lowe’s results depend on the shopper’s store.
- Who paid for an ad is not visible. At The Home Depot and Ferguson no product is marked as an ad, so a paid place without a mark is not counted.
Cite this report
Altavane Research, “Weekly report for Lowe’s, The Home Depot, Wayfair and Ferguson, 1st week of September 2026”, published 2 October 2026. https://altavane.com/research/weekly/september-2026-week-1. Free to quote with a link.