Altavane

Weekly report

Ferguson weekly report, 1st week of September 2026

Kohler holds 22% of Ferguson’s top results across bathroom and kitchen categories.

Altavane ResearchPublished 2 October 2026 (added later)3 minute read

Covers 31 August to 6 September 2026Next edition 2nd week of September 2026

At a glance

  • 22%Biggest brand: Kohler
  • 31%of the banner ads each: InSinkErator and ProFlo
  • 16%of the top results at Ferguson are its own brands

Key findings

  • Kohler holds 22% of Ferguson’s top results across bathroom and kitchen categories.
  • InSinkErator and ProFlo share the most banner ads above Ferguson’s results, 31% each.
  • DreamLine leads in 100% of the searches at Ferguson, more than any other brand.

About this report

This report covers 134 products from 20 brands in the top results of five bathroom and kitchen categories at Ferguson, 31 August to 6 September 2026, and 7 searches. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.

How it is measured

Brand share

Kohler holds 22% of Ferguson’s top results across bathroom and kitchen categories.

  • Kohler22%
  • InSinkErator15%
  • Delta9%
  • Signature Hardware (the retailer’s own brand)9%
  • DreamLine9%
  • Miseno (the retailer’s own brand)7%
  • TOTO7%
  • Brizo7%
  • Other brands15%

The retailer’s own brand

Figure 1. Brand share at Ferguson, categories averaged, 31 August to 6 September 2026. Source: Altavane, from Ferguson’s public pages.

What it shows

The three biggest brands hold 46% of Ferguson’s top results across five categories between them: Kohler 22%, InSinkErator 15% and Delta 9%. Ferguson’s own brands hold 16% between them, so outside brands share the other 84%.

Why it matters

A brand’s share is how much of the top results at Ferguson is its own. The biggest here is 22%.

What to do

Look at the category reports for Ferguson before acting on this average of five categories.

Ad share

InSinkErator and ProFlo share the most banner ads above Ferguson’s results, 31% each.

Banner ads above the results

  • InSinkErator31%
  • ProFlo (the retailer’s own brand)31%
  • Kohler10%
  • Miseno (the retailer’s own brand)3%
  • Other banner ads25%
Figure 2. Banner ads above the results at Ferguson, 31 August to 6 September 2026. Source: Altavane, from Ferguson’s public pages.

What it shows

No product in Ferguson’s 24 top results is marked as an ad. The chart shows the banner ads above them, across five categories. Brands are named on 75% of the banner ads; the other 25% name no brand here.

Why it matters

Banner ads sit above the results, so a brand on one is seen before the first product.

What to do

Ask your contact at Ferguson which banner ads above your categories can be bought, and for how long.

Changes since last week

Changes start in the 2nd week of September.

From that edition on, this section compares each brand’s share with the edition before.

New products

New products start in the 2nd week of September.

From that edition on, this section lists the products that entered the top results.

What shoppers search

DreamLine leads in 100% of the searches at Ferguson, more than any other brand.

Share of searches led

  • DreamLine100%

One search per category

  • “shower doors”DreamLine46%

Search results on 6 September.

Figure 3. Leading brand in searches at Ferguson, 31 August to 6 September 2026. Source: Altavane, from Ferguson’s public pages.

What it shows

This report has 7 searches at Ferguson, and 1 brand leads them all. For “shower doors”, the leader is DreamLine with 46% of the top results. Next in that search are Miseno (29%) and Kohler (21%).

Why it matters

A search is a second way into a category. At Ferguson, DreamLine leads every one in this report.

What to do

Search the words for your own categories at Ferguson and note which of your products are in the top results.

What this report does not show

  • Sales: a bigger share means a brand is seen more, not that it sells more.
  • At Ferguson no product is marked as an ad, so a paid place without a mark is not counted, and many banner ads name no brand.
  • The searches are words we chose. How many people make each one is not known.
Method and sources

Cite this report

Altavane Research, “Ferguson weekly report, 1st week of September 2026”, published 2 October 2026. https://altavane.com/research/ferguson/weekly/september-2026-week-1. Free to quote with a link.

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