Monthly category report
Kitchen faucets at Lowe’s, September 2026
Ads are 16% of the top results, about four places in every 24.
At a glance
- 28%Biggest brand: Delta
- 16%of the top results are ads
- 20% to 17%Biggest change: Project Source lost share
Key findings
- Delta leads with 28% of the top results.
- Ads are 16% of the top results. Kohler is on 62% of them, more than any other brand.
- Project Source went from 20% to 17% of the top results since August.
- 9 products entered the top results; 6 are new to the category.
- Delta and Moen tie for “kitchen faucet”, with 29% each.
About this report
This report covers 65 products from 11 brands in the top results for kitchen faucets at Lowe’s, 1 to 30 September 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges this month
Project Source went from 20% to 17% of the top results since August.
- Project Source (the retailer’s own brand)down, from 20% to 17%
- Deltaup, from 26% to 28%
- Moendown, from 26% to 24%
gained share lost share
What it shows
The biggest gain was Delta, from 26% to 28%. One brand lost 3% or more; no brand gained that much. Project Source, the biggest mover, is one of Lowe’s own brands.
Why it matters
Project Source is seen less in kitchen faucets at Lowe’s than in August: about one place in every 24 lost.
What to do
Look at which products took the places Project Source gave up in kitchen faucets; the new products below are a start.
New products
9 products entered the top results; 6 are new to the category.
- allen + roth Harlow Simplefit Brushed Gold Single Handle…new to the categoryPosition 4$139
- EVERSTEIN Brushed Gold Vintage Pot Filler Faucet Two-Handle…new to the category · adPosition 9$199
- Kraus Bolden Brushed Brass Single Handle Deck-mount…new to the category · adPosition 12$315
- Kraus Coda Brushed Brass Single Handle Deck-mount…new to the category · adPosition 12$180
- Delta Valdosta Gold Champagne Bronze Single Handle…Position 14$295
- Kohler Lathe Matte Black Single Handle Deck-mount…Position 15$269
Showing 6 of 9.
By brand
- Kraus3
- Moen2
- allen + roth (the retailer’s own brand)1
- Delta1
- EVERSTEIN1
- Kohler1
What it shows
Of the 9 products that entered the top results in September, 6 are new to the category; the other 3 were already in it, lower down. Kraus has the most, three. The best-placed new product is from allen + roth, at position 4, priced at $139.
Why it matters
The 9 new products for kitchen faucets at Lowe’s are those in the top results in September and not in the four weeks before.
What to do
Compare the prices of the new products with your own in kitchen faucets: those listed run from $130 to $315.
What shoppers search
Delta and Moen tie for “kitchen faucet”, with 29% each.
- “kitchen faucet”Delta and Moen tied29%ads 17%
Search results on 30 September.
What it shows
Next in “kitchen faucet”, after the tied leaders, are Project Source (13%) and Kraus (9%). Ads are 17% of the top results for “kitchen faucet”. These are the results of 30 September.
Why it matters
A search is a second way into kitchen faucets, and for “kitchen faucet” no one brand is ahead at Lowe’s.
What to do
Search “kitchen faucet” at Lowe’s and see which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Lowe’s results depend on the shopper’s store.
- Who paid for an ad is not visible: the brand shown is the brand on the product.
Cite this report
Altavane Research, “Kitchen faucets at Lowe’s, September 2026”, published 2 October 2026. https://altavane.com/research/lowes/kitchen-faucets/september-2026. Free to quote with a link.