Monthly category report
Kitchen faucets at Lowe’s, The Home Depot and Wayfair, September 2026
Glacier Bay went from 38% to 23% of the top results at The Home Depot between the start and the end of September.
At a glance
- 32%Biggest brand: Delta at The Home Depot
- 40%of the top results at Wayfair are ads
- 38% to 23%One of the biggest changes: Glacier Bay lost share
Key findings
- Delta holds 32% of the top results at The Home Depot, the highest of the three retailers.
- Ads are 40% of the top results at Wayfair and 16% at Lowe’s.
- Glacier Bay went from 38% to 23% of the top results at The Home Depot between the start and the end of September.
- 9 products entered the top results at Lowe’s in September; 6 are new to the category.
- Moen leads “kitchen faucet” at The Home Depot (33%) and Wayfair (34%).
About this report
This report covers 240 products in the top results for kitchen faucets at Lowe’s, The Home Depot and Wayfair, 1 to 30 September 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges this month
Glacier Bay went from 38% to 23% of the top results at The Home Depot between the start and the end of September.
Within September
- Glacier Bay (the retailer’s own brand)The Home Depotdown, from 38% to 23%
- DeltaThe Home Depotup, from 27% to 36%
- FORIOUSWayfairdown, from 26% to 18%
- KohlerThe Home Depotup, from 10% to 16%
- MoenWayfairup, from 7% to 13%
- ZLINEWayfairup, from 0% to 6%
Against August
- Project Source (the retailer’s own brand)Lowe’sdown, from 20% to 17%
- DeltaLowe’sup, from 26% to 28%
- MoenLowe’sdown, from 26% to 24%
gained share lost share
What it shows
The biggest gain was Delta at The Home Depot, from 27% to 36%, between the start and the end of September. At Wayfair the biggest change between the start and the end of September was FORIOUS, from 26% to 18%.
Why it matters
Glacier Bay is seen less in kitchen faucets at The Home Depot than earlier in September: about four places in every 24 lost.
What to do
Compare Glacier Bay in kitchen faucets across the retailers in this chart, and look at its prices and ads where it moved.
New products
9 products entered the top results at Lowe’s in September; 6 are new to the category.
By retailer
- Lowe’sall of September9
- The Home Depotall of September4
- Wayfairsince 19 September11
- allen + roth Harlow Simplefit Brushed Gold Single Handle…Lowe’s · new to the categoryPosition 4$139
- EVERSTEIN Brushed Gold Vintage Pot Filler Faucet Two-Handle…Lowe’s · new to the category · adPosition 9$199
- Moen Adler Single-Handle Pull-Down Kitchen FaucetThe Home Depot · new to the categoryPosition 9$209
- Delta Contemporary Gold Wall Mounted PotfillerThe Home DepotPosition 14$629
- Moen Weymouth Pull Down Touch Double Handle Kitchen…Wayfair · adPosition 1$1,219
- Moen Align MotionSense Wave Single Handle Spring…Wayfair · adPosition 4$663
No figures this month at Ferguson.
What it shows
Each retailer is counted from its own start: 11 at Wayfair since 19 September, 9 at Lowe’s in September and 4 at The Home Depot in September. The periods differ, so the counts are not compared.
Why it matters
A new product for kitchen faucets is one not in the top results in the four weeks before or, where a retailer’s figures begin this month, before the date shown.
What to do
Compare the prices of the new products for kitchen faucets with your own, retailer by retailer.
What shoppers search
Moen leads “kitchen faucet” at The Home Depot (33%) and Wayfair (34%).
“kitchen faucet”
- Lowe’sDelta and Moen tied29%ads 17%
- The Home DepotMoen33%
- WayfairMoen34%ads 50%
Search results on 30 September.
Ad share: Lowe’s and Wayfair only.
What it shows
The leaders for “kitchen faucet”: Moen at The Home Depot (33%) and Wayfair (34%); Delta and Moen, tied, at Lowe’s (29% each). Ads are 17% of that search’s top results at Lowe’s and 50% at Wayfair.
Why it matters
The same words, “kitchen faucet”, put a different brand first at some retailers.
What to do
Search “kitchen faucet” yourself at each retailer and note which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Lowe’s results depend on the shopper’s store.
- Who paid for an ad is not visible. At The Home Depot no product is marked as an ad, so a paid place without a mark is not counted.
Cite this report
Altavane Research, “Kitchen faucets at Lowe’s, The Home Depot and Wayfair, September 2026”, published 2 October 2026. https://altavane.com/research/kitchen-faucets/september-2026. Free to quote with a link.