Monthly category report
Kitchen faucets at The Home Depot, September 2026
Glacier Bay went from 38% to 23% of the top results between the start and the end of September, the biggest change in this report.
At a glance
- 32%Biggest brand: Delta
- 14%of the banner ads are for Pfister
- 38% to 23%Biggest change: Glacier Bay lost share
Key findings
- Delta leads with 32% of the top results.
- Pfister is on 14% of the banner ads above The Home Depot’s results, more than any other brand.
- Glacier Bay went from 38% to 23% of the top results between the start and the end of September.
- 4 products entered the top results; 1 is new to the category.
- Moen leads “kitchen faucet” with 33% of the top results.
About this report
This report covers 51 products from 8 brands in the top results for kitchen faucets at The Home Depot, 1 to 30 September 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges this month
Glacier Bay went from 38% to 23% of the top results between the start and the end of September.
- Glacier Bay (the retailer’s own brand)down, from 38% to 23%
- Deltaup, from 27% to 36%
- Kohlerup, from 10% to 16%
- Moenup, from 17% to 21%
- ruilingdown, from 3% to 0%
gained share lost share
1 to 7 September against 24 to 30 September.
What it shows
The biggest gain was Delta, from 27% to 36%. Three brands gained 3% or more and two brands lost 3% or more. Glacier Bay, the biggest mover, is one of The Home Depot’s own brands.
Why it matters
Glacier Bay is seen less in kitchen faucets at The Home Depot than earlier in September: about four places in every 24 lost.
What to do
Look at which products took the places Glacier Bay gave up in kitchen faucets; the new products below are a start.
New products
4 products entered the top results; 1 is new to the category.
- Moen Adler Single-Handle Pull-Down Kitchen Faucetnew to the categoryPosition 9$209
- Delta Contemporary Gold Wall Mounted PotfillerPosition 14$629
- Delta Essa Single-Handle Pull-Down Sprayer Kitchen FaucetPosition 23$193
- Kraus Purita Single Handle Beverage FaucetPosition 24$100
By brand
- Delta2
- Kraus1
- Moen1
What it shows
Of the 4 products that entered the top results in September, 1 is new to the category; the other 3 were already in it, lower down. Delta has the most, two. The best-placed new product is from Moen, at position 9, priced at $209.
Why it matters
The 4 new products for kitchen faucets at The Home Depot are those in the top results in September and not in the four weeks before.
What to do
Compare the prices of the new products with your own in kitchen faucets: those listed run from $100 to $629.
What shoppers search
Moen leads “kitchen faucet” with 33% of the top results.
- “kitchen faucet”Moen33%
Search results on 30 September.
What it shows
Behind Moen in “kitchen faucet” are Glacier Bay (25%) and Delta (17%). Delta, the biggest brand on the category page, holds 17% of “kitchen faucet”. These are the results of 30 September.
Why it matters
“kitchen faucet” is a second way into kitchen faucets, and its leader at The Home Depot is Moen, not Delta, which leads the category page.
What to do
Search “kitchen faucet” at The Home Depot and see which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- At The Home Depot no product is marked as an ad, so a paid place without a mark is not counted, and many banner ads name no brand.
- The searches are words we chose. How many people make each one is not known.
Cite this report
Altavane Research, “Kitchen faucets at The Home Depot, September 2026”, published 2 October 2026. https://altavane.com/research/the-home-depot/kitchen-faucets/september-2026. Free to quote with a link.