Monthly category report
Bathroom sink faucets at Wayfair, September 2026
Kingston Brass went from 18% to 2% of the top results between the start and the end of September, the biggest change in this report.
At a glance
- 10%Biggest brand: FORIOUS
- 44%of the top results are ads
- 18% to 2%Biggest change: Kingston Brass lost share
Key findings
- FORIOUS leads with 10% of the top results.
- Ads are 44% of the top results. FORIOUS is on 17% of them, more than any other brand.
- Kingston Brass went from 18% to 2% of the top results between the start and the end of September.
- 24 products entered the top results since 16 September; 5 are new to the category.
- UFINE leads “bathroom faucets” with 42% of the top results.
About this report
This report covers 170 products from 55 brands in the top results for bathroom sink faucets at Wayfair, 1 to 30 September 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges this month
Kingston Brass went from 18% to 2% of the top results between the start and the end of September.
- Kingston Brassdown, from 18% to 2%
- FORIOUSup, from 4% to 15%
- Deltadown, from 12% to 5%
- Moendown, from 8% to 1%
- Ackwaveup, from 1% to 7%
- dCOR designup, from 1% to 6%
- Aurrantonup, from 0% to 4%
- SUNRINXup, from 2% to 6%
gained share lost share
1 to 7 September against 24 to 30 September.
What it shows
The biggest gain was FORIOUS, from 4% to 15%. Seven brands gained 3% or more and four brands lost 3% or more. FORIOUS also has two products among the new products below.
Why it matters
Kingston Brass is seen less in bathroom sink faucets at Wayfair than earlier in September: about four places in every 24 lost.
What to do
Look at which products took the places Kingston Brass gave up in bathroom sink faucets; the new products below are a start.
New products
24 products entered the top results since 16 September; 5 are new to the category.
- VIBRANTBATH 2-Handle Widespread Bathroom Faucet With Drain…Position 1$69
- Aurranton 2-handle Bathroom Faucet with Drain AssemblyPosition 4$55
- DFI Vessel Sink FaucetadPosition 4$54
- FORIOUS Ultra Celestine Wet Bar Sink Faucet Single handle…adPosition 5$44
- Aurranton Two Handle 8 Inch Widespread Bathroom Faucetnew to the categoryPosition 6$57
- SUNRINX 2-Handle Centerset Bathroom Sink FaucetPosition 6$64
Showing 6 of 24.
By brand
- Aurranton2
- FORIOUS2
- KEBOO2
- SUNRINX2
- VIBRANTBATH2
- Ackwave1
- Other brands13
What it shows
Of the 24 products that entered the top results since 16 September, 5 are new to the category; the other 19 were already in it, lower down. Five brands have two each, the most. The best-placed new product of those listed is from VIBRANTBATH, at position 1, priced at $69.
Why it matters
These are the first figures for bathroom sink faucets at Wayfair, so a new product is one in the top results after 16 September and not before it that month.
What to do
Compare the prices of the new products with your own in bathroom sink faucets: those listed run from $23 to $226.
What shoppers search
UFINE leads “bathroom faucets” with 42% of the top results.
- “bathroom faucets”UFINE · 25 September42%ads 46%
- “bathroom sink faucets”Delta · 27 September25%ads 50%
What it shows
Behind UFINE in “bathroom faucets” are Ackwave (13%) and BRAVAT (5%). Delta leads “bathroom sink faucets” with 25%. Ads are 46% of the top results for “bathroom faucets”.
Why it matters
“bathroom faucets” is a second way into bathroom sink faucets, and its leader at Wayfair is UFINE, not FORIOUS, which leads the category page.
What to do
Check the unpaid places you already hold in “bathroom faucets” before you buy ads on it: ads are 46% of its top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Who paid for an ad is not visible: the brand shown is the brand on the product.
- The searches are words we chose. How many people make each one is not known.
Cite this report
Altavane Research, “Bathroom sink faucets at Wayfair, September 2026”, published 2 October 2026. https://altavane.com/research/wayfair/bathroom-faucets/september-2026. Free to quote with a link.