Monthly category report
Shower heads at Wayfair, September 2026
Kohler went from 14% to 3% of the top results between the start and the end of September, the biggest change in this report.
At a glance
- 16%Biggest brand: Hibbent
- 39%of the top results are ads
- 14% to 3%Biggest change: Kohler lost share
Key findings
- Hibbent leads with 16% of the top results.
- Ads are 39% of the top results. Hibbent is on 24% of them, more than any other brand.
- Kohler went from 14% to 3% of the top results between the start and the end of September.
- 17 products entered the top results since 16 September; 6 are new to the category.
About this report
This report covers 153 products from 59 brands in the top results for shower heads at Wayfair, 1 to 30 September 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges this month
Kohler went from 14% to 3% of the top results between the start and the end of September.
- Kohlerdown, from 14% to 3%
- Hibbentup, from 12% to 20%
- Deltaup, from 11% to 15%
- Ana Bathdown, from 3% to 0%
- HIGHENDup, from 0% to 3%
- Ultrimkitdown, from 3% to 0%
gained share lost share
1 to 7 September against 24 to 30 September.
What it shows
The biggest gain was Hibbent, from 12% to 20%. Three brands gained 3% or more and three brands lost 3% or more. Hibbent also has three products among the new products below.
Why it matters
Kohler is seen less in shower heads at Wayfair than earlier in September: about three places in every 24 lost.
What to do
Look at which products took the places Kohler gave up in shower heads; the new products below are a start.
New products
17 products entered the top results since 16 September; 6 are new to the category.
- Hansgrohe Raindance Air Three Jet Rain Shower Headnew to the category · adPosition 3$266
- Ultra Faucets Icon Collection 2.0GPM Adjustable Rain Shower Headnew to the category · adPosition 3$38
- G-Promise 12" All Metal Rainfall Shower Head…Position 4$128
- Moen Massaging Multi Function Handheld Shower Headnew to the categoryPosition 6$258
- Supply Giant High Pressure Shower Head Rain Shower Head Brushed…new to the categoryPosition 6$37
- DAX Rain Rain Shower Head 2.5 GPM GPMPosition 7$150
Showing 6 of 17.
By brand
- Hansgrohe3
- Hibbent3
- Kingston Brass2
- DAX1
- Delta1
- Designer Collection1
- Other brands6
What it shows
Of the 17 products that entered the top results since 16 September, 6 are new to the category; the other 11 were already in it, lower down. Hansgrohe and Hibbent have the most, three each. Two are tied for the best position, 3: one from Hansgrohe and one from Ultra Faucets.
Why it matters
These are the first figures for shower heads at Wayfair, so a new product is one in the top results after 16 September and not before it that month.
What to do
Check which of the new products for shower heads are ads, and compare their prices with your nearest products.
What shoppers search
No searches for this category this month.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Who paid for an ad is not visible: the brand shown is the brand on the product.
- The searches are words we chose. How many people make each one is not known.
Cite this report
Altavane Research, “Shower heads at Wayfair, September 2026”, published 2 October 2026. https://altavane.com/research/wayfair/shower-heads/september-2026. Free to quote with a link.