Monthly category report
Shower systems at Wayfair, September 2026
VIBRANTBATH went from 39% to 49% of the top results between the start and the end of September, the biggest change in this report.
At a glance
- 43%Biggest brand: VIBRANTBATH
- 44%of the top results are ads
- 39% to 49%Biggest change: VIBRANTBATH gained share
Key findings
- VIBRANTBATH leads with 43% of the top results.
- Ads are 44% of the top results. VIBRANTBATH is on 58% of them, more than any other brand.
- VIBRANTBATH went from 39% to 49% of the top results between the start and the end of September.
- 6 products entered the top results since 19 September.
- Delta leads “shower system” with 50% of the top results.
About this report
This report covers 80 products from 18 brands in the top results for shower systems at Wayfair, 1 to 30 September 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells. Wayfair’s name for the category is shower panels.
How it is measuredChanges this month
VIBRANTBATH went from 39% to 49% of the top results between the start and the end of September.
- VIBRANTBATHup, from 39% to 49%
- Pulse Showerspasdown, from 6% to 1%
- FORIOUSdown, from 6% to 3%
- Hansgrohedown, from 3% to 0%
gained share lost share
8 to 14 September against 24 to 30 September.
What it shows
The biggest loss was Pulse Showerspas, from 6% to 1%. One brand gained 3% or more and three brands lost 3% or more. VIBRANTBATH also has three products among the new products below.
Why it matters
VIBRANTBATH is seen more in shower systems at Wayfair than earlier in September: about two places in every 24 gained.
What to do
Look at what changed for VIBRANTBATH in shower systems in September: its new products, prices and ads can all be seen from outside.
New products
6 products entered the top results since 19 September.
- VIBRANTBATH 4-way Diverter Shower Tower Panel SystemPosition 8$240
- VIBRANTBATH 3-way Diverter Shower Tower Panel SystemadPosition 11$218
- Stellweilan Tessberg Shower Panel Tower System Stainless Steel Column…Position 14$142
- DAX 54.4'' Shower Panel with Fixed Shower HeadPosition 16$942
- Pulse Showerspas Bonzai 8-in Rain Showerhead Shower SystemPosition 16$325
- VIBRANTBATH 3-way Diverter Shower Tower Panel SystemPosition 17$260
By brand
- VIBRANTBATH3
- DAX1
- Pulse Showerspas1
- Stellweilan Tessberg1
What it shows
Not one of the 6 products that entered the top results since 19 September is new to the category: each was already in it, lower down. VIBRANTBATH has the most, three. The best-placed new product is from VIBRANTBATH, at position 8, priced at $240.
Why it matters
These are the first figures for shower systems at Wayfair, so a new product is one in the top results after 19 September and not before it that month.
What to do
Check whether the price changed on these 6 products: they are not launches, they were in shower systems already.
What shoppers search
Delta leads “shower system” with 50% of the top results.
- “shower system”Delta50%ads 50%
Search results on 30 September.
What it shows
Behind Delta in “shower system” are EVERSTEIN (17%) and Ackwave (9%). Ads are 50% of the top results for “shower system”, against 44% on the category page.
Why it matters
“shower system” is a second way into shower systems, and its leader at Wayfair is Delta, not VIBRANTBATH, which leads the category page.
What to do
Check the unpaid places you already hold in “shower system” before you buy ads on it: ads are 50% of its top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Who paid for an ad is not visible: the brand shown is the brand on the product.
- The searches are words we chose. How many people make each one is not known.
Cite this report
Altavane Research, “Shower systems at Wayfair, September 2026”, published 2 October 2026. https://altavane.com/research/wayfair/shower-systems/september-2026. Free to quote with a link.