Monthly category report
Medicine cabinets at Wayfair, September 2026
Wrought Studio went from 24% to 31% of the top results between the start and the end of September, the biggest change in this report.
At a glance
- 41%Biggest brand: Ebern Designs
- 47%of the top results are ads
- 24% to 31%Biggest change: Wrought Studio gained share
Key findings
- Ebern Designs, the retailer’s own brand, leads with 41% of the top results.
- Ads are 47% of the top results. Ebern Designs is on 32% of them, more than any other brand.
- Wrought Studio went from 24% to 31% of the top results between the start and the end of September.
- 10 products entered the top results since 16 September; 4 are new to the category.
About this report
This report covers 99 products from 22 brands in the top results for medicine cabinets at Wayfair, 1 to 30 September 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges this month
Wrought Studio went from 24% to 31% of the top results between the start and the end of September.
- Wrought Studio (the retailer’s own brand)up, from 24% to 31%
- Winston Porter (the retailer’s own brand)down, from 9% to 4%
- DeerValleyup, from 3% to 5%
gained share lost share
1 to 7 September against 24 to 30 September.
What it shows
The biggest loss was Winston Porter, from 9% to 4%. One brand gained 3% or more and one brand lost 3% or more. Wrought Studio, the biggest mover, is one of Wayfair’s own brands.
Why it matters
Wrought Studio is seen more in medicine cabinets at Wayfair than earlier in September: about two places in every 24 gained.
What to do
Ask your account contact at Wayfair whether Wrought Studio, the retailer’s own brand, is adding products in medicine cabinets.
New products
10 products entered the top results since 16 September; 4 are new to the category.
- Ivy Bronx Recessed or Surface LED Mirror Medicine CabinetadPosition 2$420
- Winston Porter Wilkes 24 in Tri-View Medicine Cabinetnew to the category · adPosition 3$260
- Brayden Studio 48"W 30"H Recessed or Surface LED Mirror Medicine…adPosition 4$650
- Wrought Studio Black Bathroom Mirror Medicine CabinetPosition 5$128
- Wrought Studio Recessed or Surface LED Mirror Medicine CabinetadPosition 11$264
- Ebern Designs 15 in. x 26 in. Recessed or Surface Mount Medicine…new to the categoryPosition 14$207
Showing 6 of 10.
By brand
- Wrought Studio (the retailer’s own brand)4
- Ebern Designs (the retailer’s own brand)3
- Brayden Studio (the retailer’s own brand)1
- Ivy Bronx (the retailer’s own brand)1
- Winston Porter (the retailer’s own brand)1
What it shows
Of the 10 products that entered the top results since 16 September, 4 are new to the category; the other 6 were already in it, lower down. Wrought Studio, Wayfair’s own brand, has the most, four. The best-placed new product is from Ivy Bronx, at position 2, priced at $420; it is an ad.
Why it matters
These are the first figures for medicine cabinets at Wayfair, so a new product is one in the top results after 16 September and not before it that month.
What to do
Ask your account contact at Wayfair whether more own-brand products are planned in medicine cabinets: Wrought Studio has four of the 10 new products.
What shoppers search
No searches for this category this month.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Who paid for an ad is not visible: the brand shown is the brand on the product.
- The searches are words we chose. How many people make each one is not known.
Cite this report
Altavane Research, “Medicine cabinets at Wayfair, September 2026”, published 2 October 2026. https://altavane.com/research/wayfair/medicine-cabinets/september-2026. Free to quote with a link.