Monthly category report
Medicine cabinets at Lowe’s, The Home Depot, Wayfair and Ferguson, September 2026
Wrought Studio went from 24% to 31% of the top results at Wayfair between the start and the end of September.
At a glance
- 54%Biggest brand: Glacier Bay at The Home Depot
- 47%of the top results at Wayfair are ads
- 24% to 31%One of the biggest changes: Wrought Studio gained share
Key findings
- Glacier Bay holds 54% of the top results at The Home Depot, the highest of the four retailers.
- Ads are 47% of the top results at Wayfair and 16% at Lowe’s.
- Wrought Studio went from 24% to 31% of the top results at Wayfair between the start and the end of September.
- 7 products entered the top results at Lowe’s in September; 4 are new to the category.
About this report
This report covers 220 products in the top results for medicine cabinets at Lowe’s, The Home Depot, Wayfair and Ferguson, 1 to 30 September 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges this month
Wrought Studio went from 24% to 31% of the top results at Wayfair between the start and the end of September.
Within September
- Wrought Studio (the retailer’s own brand)Wayfairup, from 24% to 31%
- RobernFergusondown, from 45% to 40%
- Winston Porter (the retailer’s own brand)Wayfairdown, from 9% to 4%
- KohlerThe Home Depotdown, from 31% to 27%
- American PrideFergusonup, from 0% to 3%
- DeerValleyWayfairup, from 3% to 5%
- Design HouseThe Home Depotup, from 0% to 2%
Against August
- Style Selections (the retailer’s own brand)Lowe’sup, from 20% to 24%
- allen + roth (the retailer’s own brand)Lowe’sup, from 13% to 15%
gained share lost share
What it shows
The two biggest losses were the same size: Robern at Ferguson, from 45% to 40%, and Winston Porter at Wayfair, from 9% to 4%, both between the start and the end of September.
Why it matters
Wrought Studio is seen more in medicine cabinets at Wayfair than earlier in September: about two places in every 24 gained.
What to do
Compare Wrought Studio in medicine cabinets across the retailers in this chart, and look at its prices and ads where it moved.
New products
7 products entered the top results at Lowe’s in September; 4 are new to the category.
By retailer
- Lowe’sall of September7
- The Home Depotsince 19 September2
- Wayfairsince 16 September10
- Fergusonsince 21 September2
- Kohler Verdera 22-in x 34-in Surface/Recessed Mount Matte…Lowe’s · new to the category · adPosition 3$624
- TETOTE 20x26 Inch LED Medicine CabinetLowe’s · new to the category · adPosition 3$260
- DeerValley 48 in. W x 32 in. H Rectangular Silver Aluminum…The Home DepotPosition 22$349
- Design House Concord 24 in. W White 3-Light Tri-View…The Home DepotPosition 23$197
- Ivy Bronx Recessed or Surface LED Mirror Medicine CabinetWayfair · adPosition 2$420
- Winston Porter Wilkes 24 in Tri-View Medicine CabinetWayfair · new to the category · adPosition 3$260
- Signature Hardware Portia 16" x 20" Frameless Single Door Medicine…FergusonPosition 13$153
- Robern Main Line 23-1/4" x 39-3/8" Framed Single Door…FergusonPosition 22$1,784
What it shows
Each retailer is counted from its own start: 10 at Wayfair since 16 September, 7 at Lowe’s in September, 2 at The Home Depot since 19 September and 2 at Ferguson since 21 September. The periods differ, so the counts are not compared. The best-placed new product of those listed is from Ivy Bronx at Wayfair, at position 2, priced at $420; it is an ad.
Why it matters
A new product for medicine cabinets is one not in the top results in the four weeks before or, where a retailer’s figures begin this month, before the date shown.
What to do
Compare the prices of the new products for medicine cabinets with your own, retailer by retailer.
What shoppers search
No search is shared by two retailers this month.
Each retailer’s own report shows its searches for medicine cabinets.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Lowe’s results depend on the shopper’s store.
- Who paid for an ad is not visible. At The Home Depot and Ferguson no product is marked as an ad, so a paid place without a mark is not counted.
Cite this report
Altavane Research, “Medicine cabinets at Lowe’s, The Home Depot, Wayfair and Ferguson, September 2026”, published 2 October 2026. https://altavane.com/research/medicine-cabinets/september-2026. Free to quote with a link.