Monthly category report
Medicine cabinets at Ferguson, September 2026
Robern went from 45% to 40% of the top results between the start and the end of September, the biggest change in this report.
At a glance
- 46%Biggest brand: Robern
- 13%of the top results are the retailer’s own brands
- 45% to 40%Biggest change: Robern lost share
Key findings
- Robern leads with 46% of the top results.
- Robern went from 45% to 40% of the top results between the start and the end of September.
- 2 products entered the top results since 21 September.
- Kohler leads “modern medicine cabinets” with 46% of the top results.
About this report
This report covers 36 products from 6 brands in the top results for medicine cabinets at Ferguson, 1 to 30 September 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells. Ferguson’s name for the category is traditional medicine cabinets.
How it is measuredChanges this month
Robern went from 45% to 40% of the top results between the start and the end of September.
- Roberndown, from 45% to 40%
- American Prideup, from 0% to 3%
- Signature Hardware (the retailer’s own brand)up, from 13% to 15%
gained share lost share
8 to 17 September against 24 to 30 September.
What it shows
The biggest gain was American Pride, from 0% to 3%. One brand gained 3% or more and one brand lost 3% or more. In all, five brands moved by a full percent or more.
Why it matters
Robern is seen less in medicine cabinets at Ferguson than earlier in September: about one place in every 24 lost.
What to do
Look at which products took the places Robern gave up in medicine cabinets; American Pride went from 0% to 3%.
New products
2 products entered the top results since 21 September.
- Signature Hardware Portia 16" x 20" Frameless Single Door Medicine…Position 13$153
- Robern Main Line 23-1/4" x 39-3/8" Framed Single Door…Position 22$1,784
No brand has more than one.
What it shows
Not one of the 2 products that entered the top results since 21 September is new to the category: each was already in it, lower down. No brand has more than one. The best-placed new product is from Signature Hardware, at position 13, priced at $153.
Why it matters
These are the first figures for medicine cabinets at Ferguson, so a new product is one in the top results after 21 September and not before it that month.
What to do
Check whether the price changed on these 2 products: they are not launches, they were in medicine cabinets already.
What shoppers search
Kohler leads “modern medicine cabinets” with 46% of the top results.
- “modern medicine cabinets”Kohler46%
Search results on 27 September.
What it shows
Behind Kohler in “modern medicine cabinets” are Robern (25%) and Altair (17%). Robern, the biggest brand on the category page, holds 25% of “modern medicine cabinets”. These are the results of 27 September.
Why it matters
“modern medicine cabinets” is a second way into medicine cabinets, and its leader at Ferguson is Kohler, not Robern, which leads the category page.
What to do
Search “modern medicine cabinets” at Ferguson and see which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- At Ferguson no product is marked as an ad, so a paid place without a mark is not counted, and many banner ads name no brand.
- The searches are words we chose. How many people make each one is not known.
Cite this report
Altavane Research, “Medicine cabinets at Ferguson, September 2026”, published 2 October 2026. https://altavane.com/research/ferguson/medicine-cabinets/september-2026. Free to quote with a link.