Monthly category report
Bathroom vanities at Ferguson, September 2026
James Martin Vanities went from 94% to 82% of the top results between the start and the end of September.
At a glance
- 87%Biggest brand: James Martin Vanities
- 43%of the banner ads are for James Martin Vanities
- 94% to 82%One of the biggest changes: James Martin Vanities lost share
Key findings
- James Martin Vanities leads with 87% of the top results.
- James Martin Vanities is on 43% of the banner ads above Ferguson’s results, more than any other brand.
- James Martin Vanities went from 94% to 82% of the top results between the start and the end of September.
- 9 products entered the top results since 20 September; 7 are new to the category.
- Miseno leads “modern bathroom vanities” with 42% of the top results.
About this report
This report covers 51 products from 5 brands in the top results for bathroom vanities at Ferguson, 1 to 30 September 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells. Ferguson’s name for the category is bathroom vanity cabinets.
How it is measuredChanges this month
James Martin Vanities went from 94% to 82% of the top results between the start and the end of September.
- James Martin Vanitiesdown, from 94% to 82%
- Signature Hardware (the retailer’s own brand)up, from 6% to 18%
gained share lost share
8 to 15 September against 24 to 30 September.
What it shows
The biggest gain was Signature Hardware, from 6% to 18%. One brand gained 3% or more and one brand lost 3% or more. Signature Hardware also has three products among the new products below.
Why it matters
James Martin Vanities is seen less in bathroom vanities at Ferguson than earlier in September: about three places in every 24 lost.
What to do
Look at which products took the places James Martin Vanities gave up in bathroom vanities; the new products below are a start.
New products
9 products entered the top results since 20 September; 7 are new to the category.
- Signature Hardware Claudia 36" Mahogany Single Basin Vanity Cabinetnew to the categoryPosition 5$1,349
- James Martin Vanities Bristol 30" Single Basin Hardwood Vanity Cabinet…new to the categoryPosition 7$1,447
- James Martin Vanities Emmeline 72" Free Standing Double Basin Acacia Wood…new to the categoryPosition 9$3,352
- James Martin Vanities Gracyn 48" Free Standing Single Basin Poplar Wood…new to the categoryPosition 12$2,695
- Signature Hardware Dita 72" Wall-Mount Double Basin Vanity Cabinetnew to the categoryPosition 15$2,399
- James Martin Vanities Allamari 36" Wall Mounted Single Basin Ash Wood…Position 16$1,795
Showing 6 of 9.
By brand
- James Martin Vanities6
- Signature Hardware (the retailer’s own brand)3
What it shows
Of the 9 products that entered the top results since 20 September, 7 are new to the category; the other 2 were already in it, lower down. James Martin Vanities has the most, six. The best-placed new product is from Signature Hardware, at position 5, priced at $1,349.
Why it matters
These are the first figures for bathroom vanities at Ferguson, so a new product is one in the top results after 20 September and not before it that month.
What to do
Compare the prices of the new products with your own in bathroom vanities: those listed run from $1,320 to $3,352.
What shoppers search
Miseno leads “modern bathroom vanities” with 42% of the top results.
- “modern bathroom vanities”Miseno · 11 September42%
- “bathroom vanity sets”Miseno · 24 September63%
What it shows
Behind Miseno in “modern bathroom vanities” are OVE Decors (25%) and Nameeks (17%). Miseno also leads “bathroom vanity sets” (63%). These are the results of 11 September.
Why it matters
“modern bathroom vanities” is a second way into bathroom vanities, and its leader at Ferguson is Miseno, not James Martin Vanities, which leads the category page.
What to do
Search “modern bathroom vanities” at Ferguson and see which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- At Ferguson no product is marked as an ad, so a paid place without a mark is not counted, and many banner ads name no brand.
- The searches are words we chose. How many people make each one is not known.
Cite this report
Altavane Research, “Bathroom vanities at Ferguson, September 2026”, published 2 October 2026. https://altavane.com/research/ferguson/bathroom-vanities/september-2026. Free to quote with a link.