Monthly category report
Shower heads at Ferguson, September 2026
Kohler went from 21% to 14% of the top results between the start and the end of September, the biggest change in this report.
At a glance
- 35%Biggest brand: Brizo
- 100%of the banner ads are for ProFlo
- 21% to 14%Biggest change: Kohler lost share
Key findings
- Brizo leads with 35% of the top results.
- ProFlo is on 100% of the banner ads above Ferguson’s results, more than any other brand.
- Kohler went from 21% to 14% of the top results between the start and the end of September.
- 3 products entered the top results since 16 September.
About this report
This report covers 33 products from 6 brands in the top results for shower heads at Ferguson, 1 to 30 September 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges this month
Kohler went from 21% to 14% of the top results between the start and the end of September.
- Kohlerdown, from 21% to 14%
- Pfisterup, from 8% to 12%
- Signature Hardware (the retailer’s own brand)up, from 19% to 22%
gained share lost share
1 to 8 September against 23 to 30 September.
What it shows
The biggest gain was Pfister, from 8% to 12%. Two brands gained 3% or more and one brand lost 3% or more. Pfister also has one product among the new products below.
Why it matters
Kohler is seen less in shower heads at Ferguson than earlier in September: about two places in every 24 lost.
What to do
Look at which products took the places Kohler gave up in shower heads; the new products below are a start.
New products
3 products entered the top results since 16 September.
- Brizo Essential 1.75 GPM 10" Single Function Metal…Position 14$1,002
- Pfister Modern Square 1.75 GPM Multi Function Shower HeadPosition 16$105
- Signature Hardware 12" Lambert 1.8 GPM Single Function Rain Shower HeadPosition 22$299
No brand has more than one.
What it shows
Not one of the 3 products that entered the top results since 16 September is new to the category: each was already in it, lower down. No brand has more than one. The best-placed new product is from Brizo, at position 14, priced at $1,002.
Why it matters
These are the first figures for shower heads at Ferguson, so a new product is one in the top results after 16 September and not before it that month.
What to do
Check whether the price changed on these 3 products: they are not launches, they were in shower heads already.
What shoppers search
No searches for this category this month.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- At Ferguson no product is marked as an ad, so a paid place without a mark is not counted, and many banner ads name no brand.
- The searches are words we chose. How many people make each one is not known.
Cite this report
Altavane Research, “Shower heads at Ferguson, September 2026”, published 2 October 2026. https://altavane.com/research/ferguson/shower-heads/september-2026. Free to quote with a link.