Monthly category report
Garbage disposals at Ferguson, September 2026
InSinkErator leads with 70% of the top results.
At a glance
- 70%Biggest brand: InSinkErator
- 100%of the banner ads are for InSinkErator
- 0% to 4%One of the biggest changes: Franke gained share
Key findings
- InSinkErator leads with 70% of the top results.
- InSinkErator is on 100% of the banner ads above Ferguson’s results, more than any other brand.
- Franke went from 0% to 4% of the top results between the start and the end of September.
- 4 products entered the top results since 16 September.
About this report
This report covers 32 products from 7 brands in the top results for garbage disposals at Ferguson, 1 to 30 September 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges this month
Franke went from 0% to 4% of the top results between the start and the end of September.
- Frankeup, from 0% to 4%
- Karran USAdown, from 4% to 0%
- Krausup, from 5% to 8%
gained share lost share
1 to 7 September against 24 to 30 September.
What it shows
The biggest loss was Karran USA, from 4% to 0%. Two brands gained 3% or more and one brand lost 3% or more. Franke also has one product among the new products below.
Why it matters
Franke is seen more in garbage disposals at Ferguson than earlier in September: about one place in every 24 gained.
What to do
Look at what changed for Franke in garbage disposals in September: its new products, prices and ads can all be seen from outside.
New products
4 products entered the top results since 16 September.
- Franke Elite Slimline 1-1/4 HP Continuous Garbage DisposalPosition 16$608
- Kraus WasteGuard 3/4 HP Continuous Garbage DisposalPosition 16$220
- InSinkErator Advanced Series Disposer (Pro) Pro Cover Control…Position 21$439
- Kraus WasteGuard 1 HP Continuous Feed Garbage DisposalPosition 23$250
By brand
- Kraus2
- Franke1
- InSinkErator1
What it shows
Not one of the 4 products that entered the top results since 16 September is new to the category: each was already in it, lower down. Kraus has the most, two. Two are tied for the best position, 16: one from Franke and one from Kraus.
Why it matters
These are the first figures for garbage disposals at Ferguson, so a new product is one in the top results after 16 September and not before it that month.
What to do
Check whether the price changed on these 4 products: they are not launches, they were in garbage disposals already.
What shoppers search
No searches for this category this month.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- At Ferguson no product is marked as an ad, so a paid place without a mark is not counted, and many banner ads name no brand.
- The searches are words we chose. How many people make each one is not known.
Cite this report
Altavane Research, “Garbage disposals at Ferguson, September 2026”, published 2 October 2026. https://altavane.com/research/ferguson/garbage-disposals/september-2026. Free to quote with a link.